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Digital Marketing in China 30 articles

With one of the world’s largest online communities, China’s digital marketing landscape is constantly changing and incredibly unique. Learn more about the way Chinese consumers use the web and interact with social media and read the latest Chinese Digital Marketing News and insights with Sinorblog and discover how to overcome the technical challenges business face when operating from outside of China.

5 top tips for appealing to the Chinese traveller this Chinese New Year

The epic Chinese New Year migration is almost upon us. Known locally as ‘chunyun’, it is known as the world’s largest human migration, with around 3 billion trips expected to be made – this works out to about 2 trips for every single member of the Chinese population.

As affluence grows in China, more and more people are making trips to locations..

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CASE STUDY: Moelis Australia builds digital presence in china 

Investment bank Moelis Australia has worked to build a strong presence with mainland Chinese investors ever since its establishment in 2009.

Analyst Jack Chen said, “Growing our business presence in China has been a key part of our growth strategy.” However, creating a digital presence that could be accessed by internet users in mainland China and that..

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CASE Study: PharmaCare successfully reaches Chinese digital consumers

After over three decades of success on home ground, major Australian producer of nutrition and supplement products, PharmaCare, was looking to tap into the lucrative China market. It wanted to bring household brands such as Nature’s Way, Bioglan, Fatblaster and Skindoctors to mainland Chinese digital consumers.

Airing Wang, PharmaCare’s brand manager..

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Case study: How Chatty Kids cracked the WeChat marketing code

There are few Australian companies that have been able to crack the WeChat marketing code, and Chatty Kids, an educational platform that helps kids learn how to read and speak English, is one of them. At this year’s Access China Summit, Chatty Kids founder Ken Taggart spoke about how his start-up have used WeChat to win over Chinese consumers, and what..

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4 secrets to Tourism Australia’s digital marketing success in China

When it comes to organisations that have managed to capitalise on the Chinese travel market, Tourism Australia is an exemplary success story. In 2009, the overnight expenditure of Chinese tourists was contributing about $3 billion to the Australian economy, and was projected to reach $9 billion by 2020. Today, that initial projection has already been..

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Using Chinese Search Engines for Market Research

Chinese search engine insights remain one of the easiest and cheapest way to do market research in China, allowing you to optimise your marketing activity and platforms to suit your user’s needs. For instance, Baidu Index (known as Baidu Zhishu and comparable with Google Trends) allows users to look up the search volume and trends for certain hot..

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Why Your Brand Needs Social Listening in China

International fast food giant KFC had to weather many storms in the Chinese market. Only a couple of years ago, the company had to deal with the fallout from dark PR when three competitors started rumours on Chinese social media alleging KFC used genetically modified chickens with six wings and eight legs in their production. The post went live complete..

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How to use WeChat to market to Chinese consumers

China’s super app WeChat is continuing to make waves in Western media. The life-encompassing nature of its features such as making payments, ordering taxis, catching up with news and connecting with friends and family have firmly established WeChat as a social media platform that’s unlike anything else in the world.

The New York Times recognised the..

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3 little-known ways to improve quality of your Chinese website traffic

The Chinese digital landscape is the most vibrant and fast-changing in the world. And there’s hardly anyone that understands the dynamics of the shifting digital ecosystem better than Sidney Song, Chief Data Officer at Publicis Media. At the inaugural Access China Summit, he delivered an international keynote presentation about the most important..

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CASE STUDY: Biostime improves its Online Brand Reputation

Snapshot

Learn how Sinorbis-Netconcepts helped Biostime, a Chinese domestic brand of infant milk powder, to build an online reputation around the brand and launch its new product SN-2 Plus. Positive search results in first 2 SERPs (Search Engine Result Page) increased by 24 times within 12 months.

Biostime’s China digital marketing challenge

During..

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