Digital Marketing in China 33 articles

For international brands looking to enter the China market, a localised web presence is a necessity. But it takes a lot more than simply translating your content to build a website for China. It must to be adapted to the needs of Chinese digital consumers and local search engines to deliver results.

While there are a lot of technical aspects you need to..

In 2015, the Chinese Government has updated their advertising regulation to protect the interest, health and safety of Chinese consumers, limiting the kinds of claims brands can make in their promotional campaigns. So, what does this mean for foreign companies looking to promote their brand in China? In this article, we dive deep into the implications of..

ABOUT ALULA

Alula is a new premium infant milk formula (IMF) product, belonging to Aspen. The IMF is an advanced complex care product that provides comprehensive nutrients to meet babies’ growth needs.

In September 2017, Alula – with the help of Sinorbis – launched in the Chinese market with an all-encompassing, multi-channel marketing campaign under..

The epic Chinese New Year migration is almost upon us. Known locally as ‘chunyun’, it is known as the world’s largest human migration, with around 3 billion trips expected to be made – this works out to about 2 trips for every single member of the Chinese population.

As affluence grows in China, more and more people are making trips to locations..

Investment bank Moelis Australia has worked to build a strong presence with mainland Chinese investors ever since its establishment in 2009.

Analyst Jack Chen said, “Growing our business presence in China has been a key part of our growth strategy.” However, creating a digital presence that could be accessed by internet users in mainland China and that..

After over three decades of success on home ground, major Australian producer of nutrition and supplement products, PharmaCare, was looking to tap into the lucrative China market. It wanted to bring household brands such as Nature’s Way, Bioglan, Fatblaster and Skindoctors to mainland Chinese digital consumers.

Airing Wang, PharmaCare’s brand manager..

There are few Australian companies that have been able to crack the WeChat marketing code, and Chatty Kids, an educational platform that helps kids learn how to read and speak English, is one of them. At this year’s Access China Summit, Chatty Kids founder Ken Taggart spoke about how his start-up have used WeChat to win over Chinese consumers, and what..

When it comes to organisations that have managed to capitalise on the Chinese travel market, Tourism Australia is an exemplary success story. In 2009, the overnight expenditure of Chinese tourists was contributing about $3 billion to the Australian economy, and was projected to reach $9 billion by 2020. Today, that initial projection has already been..

Chinese search engine insights remain one of the easiest and cheapest way to do market research in China, allowing you to optimise your marketing activity and platforms to suit your user’s needs. For instance, Baidu Index (known as Baidu Zhishu and comparable with Google Trends) allows users to look up the search volume and trends for certain hot..

International fast food giant KFC had to weather many storms in the Chinese market. Only a couple of years ago, the company had to deal with the fallout from dark PR when three competitors started rumours on Chinese social media alleging KFC used genetically modified chickens with six wings and eight legs in their production. The post went live complete..