There are few Australian companies that have been able to crack the WeChat marketing code, and Chatty Kids, an educational platform that helps kids learn how to read and speak English, is one of them. At this year’s Access China Summit, Chatty Kids founder Ken Taggart spoke about how his start-up have used WeChat to win over Chinese consumers, and what..

When it comes to organisations that have managed to capitalise on the Chinese travel market, Tourism Australia is an exemplary success story. In 2009, the overnight expenditure of Chinese tourists was contributing about $3 billion to the Australian economy, and was projected to reach $9 billion by 2020. Today, that initial projection has already been..

Search engine insights remain one of the easiest and cheapest way to do market research in China, allowing you to optimise your marketing activity and platforms to suit your user’s needs. For instance, Baidu Index (known as Baidu Zhishu and comparable with Google Trends) allows users to look up the search volume and trends for certain hot keywords and..

International fast food giant KFC had to weather many storms in the Chinese market. Only a couple of years ago, the company had to deal with the fallout from dark PR when three competitors started rumours on Chinese social media alleging KFC used genetically modified chickens with six wings and eight legs in their production. The post went live complete..

China’s super app WeChat is continuing to make waves in Western media. The life-encompassing nature of its features such as making payments, ordering taxis, catching up with news and connecting with friends and family have firmly established WeChat as a social media platform that’s unlike anything else in the world.

The New York Times recognised the..

Snapshot

Learn how Sinorbis-Netconcepts helped Biostime, a Chinese domestic brand of infant milk powder, to build an online reputation around the brand and launch its new product SN-2 Plus. Positive search results in first 2 SERPs (Search Engine Result Page) increased by 24 times within 12 months.

Biostime’s China digital marketing challenge

During..

Why do you need a landing page?

What is the goal of your landing page? It is very important to..

It’s an ongoing journey and continuous efforts are needed to build your brand identity and reputation online, especially when you are entering a new and unfamiliar marketplace. First you must have your business noticed and then you need to get people talking about it, but it must be the right kind of conversation.

In China, your brand reputation is..

The better the SEO of your website, the better the likelihood of your website receiving a higher ranking on the organic search results of Chinese search engines. By virtue of its cost-effective advantages, website SEO has become one of the major digital channel for companies to build up their brand and attract traffic.

However, there are still some..

The Chinese search engine is a vital tool that must be understood and mastered by any company wishing to tap into the Chinese market. In this post, we will address the most important factors marketers need to consider to develop an effective search engine strategy for China.

Before we develop a strategy for the Chinese search engine, we need to define..

Global marketers can no longer rely on "foreignness" to add premium values to their foreign brands in the Chinese market. But in some categories health and safety concerns have seen a comeback in foreign brand relevance.

It’s important to understand the historical context to evaluate where we are today with regard to the foreign-local brand dynamic in..

Chinese search engine optimisation is indispensable to your digital presence in China and should be one of your company’s top priorities to tap into Chinese online demand. As a key part of the search engine ranking and optimisation strategy,  website link building involves both internal and external links. Both types of links play an important role for..

Your website ranking and traffic is a direct result of how you select and optimize your website keywords. During the China SEO keyword selection, you need to consider primary keywords, secondary keywords as well as long tail keywords. So how do you select keywords with targeted traffic?

There are four steps you need to consider. They are the choice of..

WeChat is a popular marketing and social messaging app with over 1.1 billion registered accounts and 846 million monthly active users, according to Tencent’s Q3 results for 2016. Known as Weixin which is translated as ‘micro message’, the communication service was designed by the Chinese based company Tencent in 2011 achieving instant popularity.

WeChat..

The Chinese search engine market is booming and the demand for information from Chinese consumers remains insatiable. With over 700 million active internet users in 2016 and 6 billion daily search queries on Baidu alone, improving your search engine ranking remains one of the most effective ways to reach Chinese digital consumers.

Therefore,..

With the growing competition in PPC, i.e. search engine marketing in China, more and more businesses have become aware of the enormous potential in Search Engine Optimisation (SEO), on both desktop and mobile devices. Here we show you how to do an effective mobile SEO for Chinese search engines and capitalise the opportunities from 695Mn mobile internet..

Sogou, China’s 2nd Largest Search Engine 

When Chinese search engines such as Baidu and Sogou are discussed, Pay Per Click (PPC) marketing is never far behind. PPC marketing is a fast, effective method of promotion for business owners that provides instant results. There are several major Chinese PPC platforms such as Baidu, Sogou, So.com and Shenma and..

It’s now almost a year ago since the China-Australia Free Trade Agreement (ChAFTA) entered into force. Given that China is one of the world’s fastest growing consumer markets and home to over 710 million internet users, there’s no doubt that it holds tremendous opportunities for Australian businesses looking to expand their reach and global market share.

There are many hurdles a Western organisation looking to do business in China needs to jump: The culture clash, the language barrier and navigating digital eco-systems such as Chinese social media platforms and search engines like WeChat and Baidu. However, one of the biggest hurdles any expanding business will face is a large barrier of pervasive..

Compared with western search engines, Baidu SEO is very unique and hard. When doing SEO for Baidu, keyword research should be done for Baidu as well.

Chinese people will have different search preference than people in other countries. In this article, we outline key approach on Baidu SEO keyword filtering to help business better understand China..

Building a Plan for SEM China

Getting to know Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) is essential for any business. It helps to cement your brand and reach a wider audience. In China SEM is the key to helping businesses break into that flourishing market.

SEM and SEO are used to raise your business profile. SEM refers to paid..

If you think you can take what you know about Social Media and implement it for the Chinese market, think again. While there may be certain similarities to the European and western markets, Chinese Social Media will pose many challenges. The platforms are different, and so is the way users interact with social media online.

However, as latest statistics..

With more than 700 million social media users, China is one of the world’s most social nations, similar to Indonesia, Brazil and the United States.  As eCommerce and digital media rise in China, it is important for foreign companies not only to understand the importance of social marketing in China, but also to learn how to leverage this powerful vehicle..

21-year-old Wei Zexi, a Chinese college student, hit the news in April when he died from a rare form of cancer. It wasn’t his death that raised concern, but the form of treatment he was given in a Beijing hospital. He had sought help for his condition, searching for answers from China’s top search engine, Baidu. He chose an experimental treatment from a..

With Western search engines such as Google almost non-existent in China, it’s no surprise that SEO and SEM strategies in the country are entirely different. Just as China has its own Chinese social media channels, it also has its own Chinese search engines, meaning that search engine optimisation tactics in the region are much different to those in the..