Chinese consumers

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5 min read

April 27, 2021

Are live streaming Chinese farmers the next KOLs?
3 min read

April 20, 2021

An introduction to Zhihu for China digital marketing
4 min read

March 14, 2021

Top 4 American brands in China that are successfully making a splash
7 min read

December 14, 2020

The best Chinese viral marketing campaigns of 2020
5 min read

December 7, 2020

4 consumer trends to factor into your 2021 Chinese New Year marketing plans
6 min read

November 9, 2020

A quick guide to Oasis, one of China’s latest social media apps
6 min read

November 4, 2020

7 global lessons from China’s travel recovery
5 min read

October 26, 2020

Sustainable consumption in China: is it here to stay?
5 min read

October 20, 2020

What China’s Singles’ Day could mean for the global economy
3 min read

September 21, 2020

How brands can deliver an exceptional customer experience in China
5 min read

September 15, 2020

Marketing to Chinese consumers outside China using Facebook and Google
8 min read

June 22, 2020

Marketing to Chinese women: what challenges they face, and how brands can address these

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