Sinorbis Blog Page

Sinorbis DXP | New features

Jasper Gill — Thu, 02 Apr 2026 03:31:32 GMT

Following our recent announcement that Sinorbis is transforming into a global ecosystem, we are launching a major expansion to our first pillar: Sinorbis DXP.

Introducing the Sinorbis Ecosystem

nico@sinorbis.com (Nicolas Chu) — Wed, 25 Mar 2026 23:31:45 GMT

For the past decade, our customers have relied on Sinorbis to navigate the world’s most complex digital landscapes in China and across Asia. However, we know that running a modern global marketing team often feels like a balancing act of juggling disconnected tools, fragmented platforms, and the constant struggle to localise for every market.

What is a WFOE? Wholly Foreign-Owned Enterprise in China

Desmond Kohn — Fri, 23 Jan 2026 04:36:35 GMT

Expanding into China offers excellent opportunities for international organisations. But understanding the regulatory landscape is key to choosing the proper business structure for successful China market entry. A popular option for foreign companies is the Wholly Foreign-Owned Enterprise, or WFOE.

How to use WeChat: Your complete guide to China's super app

Melody Wang — Thu, 22 Jan 2026 03:03:05 GMT

In the world of Chinese social media, WeChat is the clear leader. WeChat now has over 1.3 billion monthly active users. It started as a messaging app but has become a key access point to the Chinese market. To reach Chinese audiences, grow your organisation, or explore the digital world, using WeChat is essential.

What is Baidu? China’s leading search engine explained

elizabeth@sinorbis.com (Elizabeth De Jesus) — Fri, 16 Jan 2026 04:59:54 GMT

Baidu is China's dominant search engine, often referred to as the 'Google of China.' Founded in 2000, Baidu has grown into a wide digital ecosystem. It goes well beyond search features. The platform offers services like maps, encyclopaedias, cloud storage, and community forums. This makes it essential for daily life among Chinese internet users.

Chinese YouTube equivalents: China's top video platforms

Melody Wang — Fri, 05 Dec 2025 05:58:45 GMT

YouTube has been blocked in China since March 2009. The Chinese Government restricts access through the Great Firewall, making the platform completely inaccessible without VPN technology. This restriction created opportunities for domestic video platforms to flourish.

What is Youku? China's video streaming platform

Melody Wang — Fri, 05 Dec 2025 03:09:11 GMT

Youku is China's third-largest video streaming platformand one of the country's leading entertainment destinations. Founded in 2006 by Victor Koo and headquartered in Beijing, Youku has been part of the Alibaba Group since its 2015 acquisition. The platform combines professionally produced premium content, licensed television shows, original series, films, and music videos, serving as a cultural hub for Chinese entertainment, similar to a blend of YouTube and Netflix.

Digital assets for B2B success in China

Jasper Gill — Thu, 27 Nov 2025 03:38:32 GMT

China offers significant potential for B2B companies, yet familiar Western channels such as Google, LinkedIn and email do not work in the Chinese market. To be visible and credible, businesses need digital assets that are built specifically for China. A digital asset like a China-optimised website or digital brochure gives decision-makers a fast, local and trustworthy way to learn about your organisation.

What is QQ? The Chinese messaging and social platform

Melody Wang — Thu, 20 Nov 2025 02:42:14 GMT

QQ is a Chinese instant messaging and social platform developed by Tencent (the same company that owns WeChat). It first came out in 1999 as OICQ, which stands for Open ICQ. People often compare QQ to early messengers like ICQ or MSN Messenger, but QQ has grown into much more than just a chat app. It's a huge ecosystem that includes gaming, music, shopping, payments, and more.

WeChat forms to overcome PIPL data privacy challenges.

jessica@sinorbis.com (Jessica Naing) — Mon, 17 Nov 2025 02:45:15 GMT

WeChat remains one of the most powerful channels for brands to reach and engage Chinese audiences. However, the introduction ofChina privacy law, the Personal Information Protection Law (PIPL) has made understanding and communicating with followers more challenging than ever.