The Chinese consumers 27 articles

Discover what it’s really like to do business in China as we share first-hand insights, case studies, tips and general information on the Chinese business environment.

How to appeal to Chinese millennial consumers

China’s millennials present a new generation of consumers. As a highly influential group, they are the driving force behind the consumption growth in both local and international markets. However, they have vastly different lifestyles and aspirations when compared to previous generations of Chinese consumers. With their spending patterns and increasing..

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How to set up WeChat official account

Setting up an official WeChat account as an international business can be a somewhat confusing affair. In China, WeChat is known as Weixin and only if you have an account on Weixin will your posts be seen by consumers in China. This is due to Chinese internet regulation, also known as the Great Firewall, that Tencent needs to adhere to. In this blog..

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Chinese Tourism Marketing tips to appeal to the Chinese traveller

The epic Chinese New Year migration is almost upon us. Known locally as ‘chunyun’, it is known as the world’s largest human migration, with around 3 billion trips expected to be made – this works out to about 2 trips for every single member of the Chinese population.

As affluence grows in China, more and more people are making trips to locations..

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Case study: Moelis Australia builds digital presence in China

Investment bank Moelis Australia has worked to build a strong presence with mainland Chinese investors ever since its establishment in 2009.

Analyst Jack Chen said, “Growing our business presence in China has been a key part of our growth strategy.” However, creating a digital presence that could be accessed by internet users in mainland China and that..

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CBEC China Case Study: How PharmaCare reaches Chinese digital consumer

After over three decades of success on home ground, major Australian producer of nutrition and supplement products, PharmaCare, was looking to tap into the lucrative China market. It wanted to bring household brands such as Nature’s Way, Bioglan, Fatblaster and Skindoctors to mainland Chinese digital consumers.

Airing Wang, PharmaCare’s brand manager..

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Case study: How Chatty Kids cracked the WeChat marketing code

There are few Australian companies that have been able to crack the WeChat marketing code, and Chatty Kids, an educational platform that helps kids learn how to read and speak English, is one of them. At this year’s Access China Summit, Chatty Kids founder Ken Taggart spoke about how his start-up have used WeChat to win over Chinese consumers, and what..

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Companies that failed in China: How Nike, Givenchy and Vuitton failed

According to Global Rev Gen’s executive director Rob Brown, there are three big reasons why non-Chinese companies fail when it comes to doing business in China, which he revealed during his presentation at the Access China Summit 2017.

In part two of this three-part series, we revealed the second reason: “red ink”. This was the term Brown used to..

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Business failure in China: Why the biggest businesses failed

According to Global Rev Gen’s executive director Rob Brown, there are three big reasons why foreign companies failed in China, which he revealed during his presentation at the Access China Summit 2017.

In part one of this three-part series, we revealed the first reason: “red dragons”. This was the term Brown used to describe the extent to which power..

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Swisse’s former CEO shares key insights on doing business in China

If there’s one example of an Australian company that has really got a handle on the Chinese consumer market, it’s Swisse. After just four years, 40 per cent of the company’s sales were coming from China – a situation that was virtually unheard of. In December 2016, Hong Kong-listed company Biostime International completed its takeover of Swisse, ..

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Marketing to Chinese travellers: Tourism Australia’s success

When it comes to organisations that have managed to capitalise on the Chinese travel market, Tourism Australia is an exemplary success story. In 2009, the overnight expenditure of Chinese tourists was contributing about $3 billion to the Australian economy, and was projected to reach $9 billion by 2020. Today, that initial projection has already been..

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