China’s millennials present a new generation of consumers. As a highly influential group, they are the driving force behind the consumption growth in both local and international markets. However, they have vastly different lifestyles and aspirations when compared to previous generations of Chinese consumers. With their spending patterns and increasing..Read more
The Chinese consumers 18 articles
Discover what it’s really like to do business in China as we share first-hand insights, case studies, tips and general information on the Chinese business environment.
Chinese students study abroad in record numbers, but what level of education are they looking for, and what fields of study are the most popular?
The Master’s degree is by far the most common level of education being sought overseas. 54% of Chinese students choosing to study in Australia are targeting a Master’s, along with 59% (the highest) in the UK..Read more
For marketers and education institutions targeting international Chinese students, it’s important to understand as much as possible about them. This includes which provinces the Chinese students are likely to come from, and what device they use when looking for international education. A deeper understanding about this information will be very useful for..Read more
Chinese students inject billions of dollars into the Australian economy, but how much do we know about the factors influencing the Chinese student’s international education decisions? How to best reach them during their decision-making process, to influence their final selection? To reach Chinese students, education institutions need to: Understand,..Read more
When attracting Chinese students, George Hernandez of the University of Tasmania (UTAS) advises “web first; everything else second.” He emphasises the importance of having a Chinese website specifically designed for Chinese users and hosted in China for the best user experience, with local hosting ensuring speedy site loading. He said the local UTAS..Read more
Finding the right education, choosing the right destination county and then arranging the move overseas is not something that can be done quickly by Chinese students considering overseas education. Chinese people like to carefully research everything before they begin their preparations. For marketers and education institutions planning their strategy,..Read more
Chinese students wanting to study overseas need to make big decisions when choosing to study abroad: destination country, university and fields of study. So then, what are the top factors that help students and their parents make these decisions?
Here we uncover the top factors that influence Chinese students to study abroad, to help you understand..Read more
Top purposes of Chinese students studying abroad
Chinese students choose to study abroad for many reasons. While some students may study abroad at the request of their parents (12%), the majority do so for an enriched personal experience (64%). Other reasons from a students’ perspective include advanced knowledge (54%), future employment prospects (46%)..Read more
Chinese students are heading overseas to study in record numbers, and regardless of the country of interest, they had quite clear preferences for specific universities when searching online. The exciting trend is that although there are universities that are obviously more favoured, Chinese students can be influenced in their interest as a result of more..Read more
As digital marketers, it’s important to get your message straight to the decision maker, but who is the decision maker for Chinese students when they are selecting an overseas university? Traditional Chinese culture would indicate that parents are the decision makers, but times change, and the millennial generation is becoming increasingly independent..Read more