The Chinese consumers 19 articles

Discover what it’s really like to do business in China as we share first-hand insights, case studies, tips and general information on the Chinese business environment.

4 key communication tips for Chinese student recruitment

Chinese student recruitment is far more complex than it may appear on the surface. When marketing to this demographic, there is not just the language difference to contend with, but also the deeply ingrained cultural beliefs, behaviours and modes of communication.

Yet few education marketers understand these many nuances, and this can lead to a..

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How to appeal to Chinese millennial consumers

China’s millennials present a new generation of consumers. As a highly influential group, they are the driving force behind the consumption growth in both local and international markets. However, they have vastly different lifestyles and aspirations when compared to previous generations of Chinese consumers. With their spending patterns and increasing..

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Education levels and fields of study sought by Chinese students

Chinese students study abroad in record numbers, but what level of education are they looking for, and what fields of study are the most popular?

The Master’s degree is by far the most common level of education being sought overseas. 54% of Chinese students choosing to study in Australia are targeting a Master’s, along with 59% (the highest) in the UK..

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Which are the top Chinese cities that search for Australian education? 

For marketers and education institutions targeting international Chinese students, it’s important to understand as much as possible about them. This includes which provinces the Chinese students are likely to come from, and what device they use when looking for international education. A deeper understanding about this information will be very useful for..

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Top 10 recommendations to attract Chinese students

Chinese students inject billions of dollars into the Australian economy, but how much do we know about the factors influencing the Chinese student’s international education decisions? How to best reach them during their decision-making process, to influence their final selection? To reach Chinese students, education institutions need to: Understand,..

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Two Universities that Succeeded in Recruiting Chinese Students

When attracting Chinese students, George Hernandez of the University of Tasmania (UTAS) advises “web first; everything else second.” He emphasises the importance of having a Chinese website specifically designed for Chinese users and hosted in China for the best user experience, with local hosting ensuring speedy site loading. He said the local UTAS..

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The Top Secret to Reach Prospective Chinese Students

Finding the right education, choosing the right destination county and then arranging the move overseas is not something that can be done quickly by Chinese students considering overseas education. Chinese people like to carefully research everything before they begin their preparations. For marketers and education institutions planning their strategy,..

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Top factors that influence Chinese students wanting to study overseas

Chinese students wanting to study overseas need to make big decisions when choosing to study abroad: destination country, university and fields of study. So then, what are the top factors that help students and their parents make these decisions?

Here we uncover the top factors that influence Chinese students to study abroad, to help you understand..

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Top purposes and concerns of Chinese students studying abroad

Top purposes of Chinese students studying abroad

Chinese students choose to study abroad for many reasons. While some students may study abroad at the request of their parents (12%), the majority do so for an enriched personal experience (64%). Other reasons from a students’ perspective include advanced knowledge (54%), future employment prospects (46%)..

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Top searched Australian universities online by Chinese students

Chinese students are heading overseas to study in record numbers, and regardless of the country of interest, they had quite clear preferences for specific universities when searching online. The exciting trend is that although there are universities that are obviously more favoured, Chinese students can be influenced in their interest as a result of more..

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