While most tertiary education providers are aware of the importance of Chinese international students to their market, the opportunities aren’t limited to this sector. Indeed, there are many educational opportunities that Australia – and indeed other countries – can take advantage of, from K-12 all the way through to postgraduate and vocational education.Read more
The Chinese consumers 23 articles
Discover what it’s really like to do business in China as we share first-hand insights, case studies, tips and general information on the Chinese business environment.
The Chinese market is an exciting one for education providers, but cracking this market is fraught with challenges. Strategies that work at home won’t necessarily translate, and it can be difficult to navigate the intricacies of culture, language and a highly unique marketing landscape.
In order to sort out the dos from the don’ts, we enlisted the help..Read more
If there’s someone who knows something about successfully doing business in China, it’s Alison Airey, CEO of the Australia China Business Council (ACBC). The ACBC is a membership-based, non-profit, non-government organisation which actively promotes two-way trade and investment, and economic cooperation and understanding, between the business communities..Read more
Australia is one of the most coveted destinations for Chinese international students. In 2017, over 114,000 Chinese international students were hosted in Australia, making it the third most popular destination in the world.
Yet despite these students making up the Australian education sector’s most important demographic, relatively little is known about..Read more
Chinese student recruitment is far more complex than it may appear on the surface. When marketing to this demographic, there is not just the language difference to contend with, but also the deeply ingrained cultural beliefs, behaviours and modes of communication.
Yet few education marketers understand these many nuances, and this can lead to a..Read more
China’s millennials present a new generation of consumers. As a highly influential group, they are the driving force behind the consumption growth in both local and international markets. However, they have vastly different lifestyles and aspirations when compared to previous generations of Chinese consumers. With their spending patterns and increasing..Read more
Chinese students study abroad in record numbers, but what level of education are they looking for, and what fields of study are the most popular?
The Master’s degree is by far the most common level of education being sought overseas. 54% of Chinese students choosing to study in Australia are targeting a Master’s, along with 59% (the highest) in the UK..Read more
For marketers and education institutions targeting international Chinese students, it’s important to understand as much as possible about them. This includes which provinces the Chinese students are likely to come from, and what device they use when looking for international education. A deeper understanding about this information will be very useful for..Read more
Chinese students inject billions of dollars into the Australian economy, but how much do we know about the factors influencing the Chinese student’s international education decisions? How to best reach them during their decision-making process, to influence their final selection? To reach Chinese students, education institutions need to: Understand,..Read more
When attracting Chinese students, George Hernandez of the University of Tasmania (UTAS) advises “web first; everything else second.” He emphasises the importance of having a Chinese website specifically designed for Chinese users and hosted in China for the best user experience, with local hosting ensuring speedy site loading. He said the local UTAS..Read more