When targeting Chinese international students, it’s of course vital to know what programs are of most interest to them. While some findings – like the popularity of Business degrees – are perhaps not so surprising, others – like the surging popularity of Liberal Arts programs, or the low level of influence peers have over students’ decisions – may defy..Read more
The Chinese consumers 27 articles
Discover what it’s really like to do business in China as we share first-hand insights, case studies, tips and general information on the Chinese business environment.
While some might think parental pressures play a large part in Chinese students’ decision to study overseas, it is indeed one of the least determining factors. In fact, students’ biggest drivers are internal ones – expanding their international knowledge and having an enriched experience were the top reasons (64%) for studying abroad, followed by..Read more
According to China’s Ministry of Education, in 2017, the number of students leaving to study abroad exceeded 600,000 for the first time, at an increase of 11.74% on the previous year.
This rise is largely due to the growth of the number of Chinese upper-middle-class (with annual disposable incomes between US$24,001 and US$46,000) and affluent (with..Read more
In 2017, there were close to 180,000 ELICOS (English Language Intensive Courses for Overseas Students) students in Australia, with around 25% of these coming from China. ELICOS courses are an incredibly important to Chinese students in particular, who have to meet English proficiency standards before they can commence with their studies.
While the..Read more
While most tertiary education providers are aware of the importance of Chinese international students to their market, the opportunities aren’t limited to this sector. Indeed, there are many educational opportunities that Australia – and indeed other countries – can take advantage of, from K-12 all the way through to postgraduate and vocational education.Read more
The Chinese market is an exciting one for education providers, but cracking this market is fraught with challenges. Strategies that work at home won’t necessarily translate, and it can be difficult to navigate the intricacies of culture, language and a highly unique marketing landscape.
In order to sort out the dos from the don’ts, we enlisted the help..Read more
If there’s someone who knows something about successfully doing business in China, it’s Alison Airey, CEO of the Australia China Business Council (ACBC). The ACBC is a membership-based, non-profit, non-government organisation which actively promotes two-way trade and investment, and economic cooperation and understanding, between the business communities..Read more
Australia is one of the most coveted destinations for Chinese international students. In 2017, over 114,000 Chinese international students were hosted in Australia, making it the third most popular destination in the world.
Yet despite these students making up the Australian education sector’s most important demographic, relatively little is known about..Read more
Chinese student recruitment is far more complex than it may appear on the surface. When marketing to this demographic, there is not just the language difference to contend with, but also the deeply ingrained cultural beliefs, behaviours and modes of communication.
Yet few education marketers understand these many nuances, and this can lead to a..Read more
China’s millennials present a new generation of consumers. As a highly influential group, they are the driving force behind the consumption growth in both local and international markets. However, they have vastly different lifestyles and aspirations when compared to previous generations of Chinese consumers. With their spending patterns and increasing..Read more