Yesterday was Single’s Day, China’s – and the world’s – largest shopping extravaganza. At the end of the event, gross merchandising value (GMV) stood at 268.4 billion yuan ($38.3 billion), an increase of just under a 26% from last year. Given the success of the shopping festival, it’s no surprise that many brands wishing to grab the attention of Chinese..Read more
The Chinese consumers 32 articles
Discover what it’s really like to do business in China as we share first-hand insights, case studies, tips and general information on the Chinese business environment.
With an economy larger than the combined value of Russia, Brazil and India, and around 1.4 billion potential consumers, China poses a key opportunity for SMEs. Australian SMEs are particularly well poised to take advantage of this opportunity, due to our geographical proximity, the China–Australia Free Trade Agreement, and the generally high esteem in..Read more
China is the world’s second-largest beauty market after the United States. According to the Hong Kong Trade Development Council of China, the Chinese beauty market was worth US$39 billion last year. But many international brands have had to give up on entering China due to its policy of carrying out mandatory animal testing on all imported cosmetics, a..Read more
Last week, the UK government announced plans to offer extended post-study work visas for international graduates. This news has had UK universities, who have long been campaigning for visa rules to be relaxed, cheering.
“This is terrific news,” said Sarah Main, executive director of the Campaign for Science and Engineering. “Having had a meagre offer..Read more
Moving abroad to study is a huge and costly undertaking. As such, it requires a great deal of careful research beforehand. For marketers, understanding when and how Chinese students and their families prepare for this significant change is crucial in helping to develop highly impact campaigns.
Popular topics during the preparation process
When students..Read more
When targeting Chinese international students, it’s of course vital to know what programs are of most interest to them. While some findings – like the popularity of Business degrees – are perhaps not so surprising, others – like the surging popularity of Liberal Arts programs, or the low level of influence peers have over students’ decisions – may defy..Read more
While some might think parental pressures play a large part in Chinese students’ decision to study overseas, it is indeed one of the least determining factors. In fact, students’ biggest drivers are internal ones – expanding their international knowledge and having an enriched experience were the top reasons (64%) for studying abroad, followed by..Read more
According to China’s Ministry of Education, in 2017, the number of students leaving to study abroad exceeded 600,000 for the first time, at an increase of 11.74% on the previous year.
This rise is largely due to the growth of the number of Chinese upper-middle-class (with annual disposable incomes between US$24,001 and US$46,000) and affluent (with..Read more
In 2017, there were close to 180,000 ELICOS (English Language Intensive Courses for Overseas Students) students in Australia, with around 25% of these coming from China. ELICOS courses are an incredibly important to Chinese students in particular, who have to meet English proficiency standards before they can commence with their studies.
While the..Read more
While most tertiary education providers are aware of the importance of Chinese international students to their market, the opportunities aren’t limited to this sector. Indeed, there are many educational opportunities that Australia – and indeed other countries – can take advantage of, from K-12 all the way through to postgraduate and vocational education.Read more