WeChat Marketing 14 articles

How to use Tencent ads to reach Chinese international students

Recently, we were lucky enough to receive a visit from Silvia Zeng, Tencent’s Senior Business Development Manager for New Markets. Silvia was kind enough to spend some time giving us a comprehensive overview of the Tencent ecosystem and how education marketers can get the most out of Tencent advertising to reach Chinese international students.


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Tencent advertising for universities: your webinar questions answered

We recently had the privilege of hosting Silvia Zeng, Tencent’s Senior Business Development Manager for New Markets, for a highly informative hour-long webinar on Tencent advertising for universities looking to recruit Chinese international students. If you weren’t able to make the webinar, you can download the recording here.

Many of our webinar..

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Our quick-fire guide to WeChat mini programs

Since their introduction in 2017, WeChat mini programs have taken the platform by storm. In the space of just 2 years, there are now 2.3 million mini programs, with 230 million daily active users (DUAs) – numbers that already rival the Apple App Store (2.1 million apps) and Google Play store (2.6 million apps), both of which have been around for over 10..

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How to grow WeChat followers on a small budget

If you’re looking to build awareness and drive engagement in China, WeChat is an essential weapon in your arsenal. The aim of the game is to acquire as many followers as possible, as quickly as possible. But this is much easier said than done. While many might expect WeChat to work similarly to more familiar platforms like Facebook, it is in fact much.. Read more

How to use WeChat to target Chinese overseas

With over 1 billion monthly active users, WeChat is a social media powerhouse. But its influence is not just limited to within China’s borders, with a significant number of active users located outside of China.

There are, for example, around 1.5 million Chinese students currently studying abroad – and this is a demographic with a lot of spending power,..

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How to succeed in WeChat B2B Marketing

With over 1 billion active monthly users, WeChat is not just a social app but it is a powerful platform for B2B marketing. In recent years, WeChat’s relevance as a business tool has significantly increased. It facilitates business connections and allows you to build stronger relationships with your business partners in China. 

In Part 2 of this blog post..

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WeChat Advertising: How to get it right as a foreign brand

With WeChat's growing user base and booming popularity in China, WeChat advertising is an important element for your digital strategy in China.

Having recently hosted a WeChat Marketing Live webinar, I came to the realisation that advertising on WeChat is of significant interest to many foreign companies looking to expand into China but it still lies in..

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Case Study: Alula launches WeChat marketing campaign


Alula is a new premium infant milk formula (IMF) product, belonging to Aspen. The IMF is an advanced complex care product that provides comprehensive nutrients to meet babies’ growth needs.

In September 2017, Alula – with the help of Sinorbis – launched in the Chinese market with an all-encompassing, multi-channel marketing campaign under..

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Driving customer engagement through WeChat content marketing

Successfully acquiring WeChat followers is only one piece of the puzzle in your WeChat marketing campaign. It is important to continue to keep users engaged to develop brand affinity and help drive users to conversion. Here are some tips on best practice:


If there’s one thing the experts always tout about WeChat, it is the..

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WeChat Brand Marketing: How to use WeChat to build awareness

When it comes to WeChat marketing, a ‘build it and they will come’ approach simply doesn’t work. Businesses must be highly proactive about driving follower acquisition to gain sufficient reach and engagement with their brand marketing efforts.

What is WeChat Brand Marketing? 

WeChat brand marketing is all about leveraging the key features and functions..

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