Since their introduction in 2017, WeChat mini programs have taken the platform by storm. In the space of just 2 years, there are now 2.3 million mini programs, with 230 million daily active users (DUAs) – numbers that already rival the Apple App Store (2.1 million apps) and Google Play store (2.6 million apps), both of which have been around for over 10..Read more
WeChat Marketing 12 articles
There are, for example, around 1.5 million Chinese students currently studying abroad – and this is a demographic with a lot of spending power,..Read more
With over 1 billion active monthly users, WeChat is not just a social app but it is a powerful platform for B2B marketing. In recent years, WeChat’s relevance as a business tool has significantly increased. It facilitates business connections and allows you to build stronger relationships with your business partners in China.
In Part 2 of this blog post..Read more
Having recently hosted a WeChat Marketing Live webinar, I came to the realisation that advertising on WeChat is of significant interest to many foreign companies looking to expand into China but it still lies in..Read more
Alula is a new premium infant milk formula (IMF) product, belonging to Aspen. The IMF is an advanced complex care product that provides comprehensive nutrients to meet babies’ growth needs.
In September 2017, Alula – with the help of Sinorbis – launched in the Chinese market with an all-encompassing, multi-channel marketing campaign under..Read more
Successfully acquiring WeChat followers is only one piece of the puzzle in your WeChat marketing campaign. It is important to continue to keep users engaged to develop brand affinity and help drive users to conversion. Here are some tips on best practice:
WECHAT CONTENT MARKETING
If there’s one thing the experts always tout about WeChat, it is the..Read more
When it comes to WeChat marketing, a ‘build it and they will come’ approach simply doesn’t work. Businesses must be highly proactive about driving follower acquisition to gain sufficient reach and engagement with their brand marketing efforts.
What is WeChat Brand Marketing?
WeChat brand marketing is all about leveraging the key features and functions..Read more
Setting up an official WeChat account as an international business can be a somewhat confusing affair. In China, WeChat is known as Weixin and only if you have an account on Weixin will your posts be seen by consumers in China. This is due to Chinese internet regulation, also known as the Great Firewall, that Tencent needs to adhere to.
WeChat Account..Read more
There are few Australian companies that have been able to crack the WeChat marketing code, and Chatty Kids, an educational platform that helps kids learn how to read and speak English, is one of them. At this year’s Access China Summit, Chatty Kids founder Ken Taggart spoke about how his start-up have used WeChat to win over Chinese consumers, and what..Read more