Udo Doring, CEO and Executive Director of the Chamber of Commerce (AustCham) in Shanghai, says China offers an immense opportunity for Australian businesses. We recently had the chance to catch up with him to get his take on how Australian businesses and international brands can succeed in China. Here are his 3 key tips.
Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.
Find out what’s been happening at Sinorbis recently. Learn more about the team behind our work and discover what we’ve been working on.
With one of the world’s largest online communities, China’s digital marketing landscape is constantly changing and incredibly unique. Learn more about the way Chinese consumers use the web and interact with social media and read the latest Chinese Digital Marketing News and insights with Sinorblog and discover how to overcome the technical challenges business face when operating from outside of China.
You might know about the Chinese market, but it’s essential you know who you’re marketing to. Understand Chinese consumers and their shopping habits with Sinorblog as we share insights, research and analysis on consumer preferences and the different mindsets of key consumer groups in the region.
Discover what it’s really like to do business in China as we share first-hand insights, case studies, tips and general information on the Chinese business environment.
Get the latest news on the Chinese economic system and learn more about the unique cultural differences of the Chinese market with Sinorblog.
Keep updated on what’s happening in China with Sinorblog. Here you’ll find our insights on China’s economic headlines, statistics, market interest, companies, business opportunities and everything else you need to know when doing business in the Chinese market.
UNDERSTANDING YOUR VALUE PROPOSITION IN THE CHINESE MARKET
As the iResearch data suggests, having a unique product is a compelling proposition in the Chinese market. While not many businesses are in such a fortunate position, they can still develop a value proposition that will get cut-through. It just takes some market research and careful planning to..Read more
Tmall Global isn’t just a Chinese ecommerce platform that lets retailers host an online store. It also offers a comprehensive set of tools and promotional features to ensure that sellers can get their products effectively in front of the right audience. The store layout itself can be chosen from 55,000 different templates in 30 industries that allow..Read more
Chinese students inject billions of dollars into the Australian economy, but how much do we know about the factors influencing the Chinese student’s international education decisions? How to best reach them during their decision-making process, to influence their final selection? To reach Chinese students, education institutions need to: Understand,..Read more
When attracting Chinese students, George Hernandez of the University of Tasmania (UTAS) advises “web first; everything else second.” He emphasises the importance of having a Chinese website specifically designed for Chinese users and hosted in China for the best user experience, with local hosting ensuring speedy site loading. He said the local UTAS..Read more
Successfully launching a Chinese eCommerce store starts with understanding Tmall and its ecosystem. Why Tmall?
With a market share of 30% Tmall, formerly known as Taobao Mall, is China’s largest B2C eCommerce platform. As the B2C arm of the Alibaba Group, it not only has over 400 million active users posting 20 million comments and reviews on the..Read more
Understanding the Tmall ecosystem is the first step to launching a successful online store in China. But building a sustainable eCommerce presence is not just about using the right tools on Tmall, it’s applying them in the context of a dedicated China digital marketing strategy and integrating them with the digital channels on and off Tmall such as..Read more
‘China is big. China is different.’ Nicolas Chu, CEO and Founder of Sinorbis kicked off the first session in an exciting series of events by declaring that businesses are not prepared for how big or how different the Chinese business space is. This first event, entitled Learn how to acquire Chinese consumers through digital marketing, explored the issues..Read more
China accounts for a quarter of the world’s internet population. This presents a significant opportunity for foreign industries looking to capitalise on a largely untapped market. However, this portion of the internet population is not surfing the same sites that we are. They have their own ecosystem with platforms that behave in a different capacity to..Read more
UTAS’ China digital marketing challenge
When it comes to marketing, UTAS has long adopted a digital mindset. “Our attitude is web first, everything else next”,..Read more
Let the states of equilibrium and harmony exist in perfection, and a happy order will prevail throughout heaven and earth, and all things will be nourished and flourish. - Confucius
The path into Chinese commerce can be more of a slippery slope. The various digital platforms and different sales channels are loaded with their own..Read more
Chinese shoppers are becoming increasingly sophisticated and affluent, and the type of products and services sought by Chinese consumers is changing. Services are forecast to overtake goods as the drivers of urban consumption growth, with an 11% increase annually through 2020, accounting for 51% of all growth in urban consumption compared to the annual..Read more
The China market opportunity is enormous, with China’s social and economic transformation over the past decade giving rise to a new age of consumerism. Rapid urbanisation, increased affluence and digital commerce have seen private consumption rise dramatically. It is forecast to grow by another 50% by 2020, to A$8.6 trillion, making it one of the main..Read more
The China Australia Free Trade Agreement (ChAFTA) is a game changer for Australian companies involved with China as it paves the way for easier trade between the two countries. This bilateral agreement will not only put Australia on a level playing field with other nations who have already signed FTAs with China, it will also put Australia at an..Read more
To business, and kicking off the..Read more
For any website hosted in China, you will need to apply for an ICP (Internet Content Provider) identity approved under Chinese regulations. Afer receiving approval, your website is recognized as a legal site permitted by the Chinese government to provide the applied for web service in China.
There are two types of ICP requirements in the Chinese..Read more
These days, the Chinese economy is one which often confuses business owners.
Who hasn’t seen one of those reports describing "new normal" low GDP levels, massive economic bubbles or China’s stock market crashes?
Despite all this, the Chinese market is one that is filled with opportunities for overseas businesses. China, as well as being the second..Read more
In Latin, Sina means China and Orbis, the World. Our mission at Sinorbis is to connect Chinese customers with the rest of the world…
For those who have worked with me, it is no secret that I have always been fascinated by the huge potential of the online Chinese market.
It started 10 years ago through my interactions with e-long, the joint venture that..Read more