China is the world’s second-largest beauty market after the United States. According to the Hong Kong Trade Development Council of China, the Chinese beauty market was worth US$39 billion last year. But many international brands have had to give up on entering China due to its policy of carrying out mandatory animal testing on all imported cosmetics,..
Doing Business In China 23 articles
Discover what it’s really like to do business in China as we share first-hand insights, case studies, tips and general information on the Chinese business environment.
When you’re trying to build B2B relationships in China, it definitely helps to be on the ground, building P2P (person-to-person) connections. But after all that time spent at trade shows, meetings and business dinners – then what? How do you go about nurturing all those leads you’ve carefully cultivated, particularly after you’ve flown back home?
If you’re in the midset of establishing or growing a B2B company in China, you’re likely attending lots of meetings and trade shows in China, and you may even have a dedicated sales team on the ground already – all of which is great, particularly in a country like China where relationships and trust (“guanxi”) are crucial aspects of forming strong..
If there’s someone who knows something about successfully doing business in China, it’s Alison Airey, CEO of the Australia China Business Council (ACBC). The ACBC is a membership-based, non-profit, non-government organisation which actively promotes two-way trade and investment, and economic cooperation and understanding, between the business communities..Read more
Creating a Chinese website that is localised for the target market is a fantastic start to set your business up for success in China.
The trouble is that many businesses have adopted a set and forget mentality when it comes to their website instead of constantly working to improve the site and increase the overall volume and quality of the website..Read more
Working with a distributor in China is an effective and oftentimes necessary step for small and medium sized businesses to sell to Chinese consumers. And once you have put in the hard yards and found a Chinese distributor that you trust, it can be tempting to adopt a hands-off approach and just let them handle all your China marketing and sales activity..Read more
For international brands looking to enter the China market, a localised web presence is a necessity. But it takes a lot more than simply translating your content to build a website for China. It must to be adapted to the needs of Chinese digital consumers and local search engines to deliver results.
While there are a lot of technical aspects you need to..Read more
When it comes to WeChat marketing, a ‘build it and they will come’ approach simply doesn’t work. Businesses must be highly proactive about driving follower acquisition to gain sufficient reach and engagement with their brand marketing efforts.
What is WeChat Brand Marketing?
WeChat brand marketing is all about leveraging the key features and functions..Read more
Of the 731 million internet users in China, an astounding 695 million of them are on mobile. That’s 95 per cent of all internet users. Having a mobile-responsive website for China, therefore, is not just good practice – it’s an absolute necessity if you’re serious about breaking into the Chinese market.
In a nutshell, responsive web design is when..Read more
If there’s one example of an Australian company that has really got a handle on the Chinese consumer market, it’s Swisse. After just four years, 40 per cent of the company’s sales were coming from China – a situation that was virtually unheard of. In December 2016, Hong Kong-listed company Biostime International completed its takeover of Swisse, ..Read more