Doing Business In China 12 articles

Discover what it’s really like to do business in China as we share first-hand insights, case studies, tips and general information on the Chinese business environment.

7 tips to increase Chinese website traffic

Creating a Chinese website that is localised for the target market is a fantastic start to set your business up for success in China.

The trouble is that many businesses have adopted a set and forget mentality when it comes to their website instead of constantly working to improve the site and increase the overall volume and quality of the website..

Read more

5 essential tips on how to build a website for China

For international brands looking to enter the China market, a localised web presence is a necessity. But it takes a lot more than simply translating your content to build a website for China. It must to be adapted to the needs of Chinese digital consumers and local search engines to deliver results.

While there are a lot of technical aspects you need to..

Read more

Top tips to design a mobile responsive website for China

Of the 731 million internet users in China, an astounding 695 million of them are on mobile. That’s 95 per cent of all internet users. Having a mobile-responsive website for China, therefore, is not just good practice – it’s an absolute necessity if you’re serious about breaking into the Chinese market. 

In a nutshell, responsive web design is when..

Read more

Tips on doing business in China from Swisse's former CEO

If there’s one example of an Australian company that has really got a handle on the Chinese consumer market, it’s Swisse. After just four years, 40 per cent of the company’s sales were coming from China – a situation that was virtually unheard of. In December 2016, Hong Kong-listed company Biostime International completed its takeover of Swisse, ..

Read more

3 little-known ways to improve quality of your Chinese website traffic

The Chinese digital landscape is the most vibrant and fast-changing in the world. And there’s hardly anyone that understands the dynamics of the shifting digital ecosystem better than Sidney Song, Chief Data Officer at Publicis Media. At the inaugural Access China Summit, he delivered an international keynote presentation about the most important..

Read more

4 pro tips for designing a high-converting landing page for China

A landing page is one of the access or starting pages through which your targeted customers first visit your website.  Companies often leverage these pages to promote new products, features, or campaigns so they are quickly brought to a user’s attention.

Why do you want to create a landing page?

Before you start creating a new Chinese webpage for your..

Read more

Western and Chinese website design: What you need to know

Chinese internet culture is relatively young but is maturing with startling speed. In just a few years, Chinese web design has evolved greatly. However, English and Chinese websites are still substantially different, in more ways than just language. Chinese internet users like to browse through large amounts of information, both specific and related,..

Read more

Exciting launch of Sinorbis University’s monthly conference series

‘China is big. China is different.’ Nicolas Chu, CEO and Founder of Sinorbis kicked off the first session in an exciting series of events by declaring that businesses are not prepared for how big or how different the Chinese business space is. This first event, entitled Learn how to acquire Chinese consumers through digital marketing, explored the issues..

Read more

How understanding Chinese business culture unlocks opportunities

Let the states of equilibrium and harmony exist in perfection, and a happy order will prevail throughout heaven and earth, and all things will be nourished and flourish.                -       Confucius

The path into Chinese commerce can be more of a slippery slope. The various digital platforms and different sales channels are loaded with their own..

Read more

The Launch of Sinorbis

During the morning of Tuesday 31 May 2016, Sinorbis hosted its official launch event in the heart of Sydney CBD at Merivale’s event venue, Fourth Floor. Guests, who included clients, investors and media representatives, mingled over delicate sweets and treats, and I’m sure I heard someone say something about a dragon….

To business, and kicking off the..

Read more