Doing Business In China 24 articles

Discover what it’s really like to do business in China as we share first-hand insights, case studies, tips and general information on the Chinese business environment.

Case Study: Alula launches WeChat marketing campaign

ABOUT ALULA

Alula is a new premium infant milk formula (IMF) product, belonging to Aspen. The IMF is an advanced complex care product that provides comprehensive nutrients to meet babies’ growth needs.

In September 2017, Alula – with the help of Sinorbis – launched in the Chinese market with an all-encompassing, multi-channel marketing campaign under..

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Building brand awareness through WeChat marketing

When it comes to WeChat marketing, a ‘build it and they will come’ approach simply doesn’t work. Businesses must be highly proactive about driving follower acquisition to gain sufficient reach and engagement with their content marketing efforts.

There are two main tactics that will help you grow your follower base on WeChat: Advertising and KOLs. 

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Companies that failed in China: How Nike, Givenchy and Vuitton failed

According to Global Rev Gen’s executive director Rob Brown, there are three big reasons why non-Chinese companies fail when it comes to doing business in China, which he revealed during his presentation at the Access China Summit 2017.

In part two of this three-part series, we revealed the second reason: “red ink”. This was the term Brown used to..

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Business failure in China: Why the biggest businesses failed

According to Global Rev Gen’s executive director Rob Brown, there are three big reasons why foreign companies failed in China, which he revealed during his presentation at the Access China Summit 2017.

In part one of this three-part series, we revealed the first reason: “red dragons”. This was the term Brown used to describe the extent to which power..

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Why Uber, Google and Facebook failed in China

There are myriad examples of highly prominent non-Chinese companies who have attempted to do business in China, only to be forced to retreat later with their tails between their legs. Uber, Google, Asos … The list goes on.

Executive director of Global Rev Gen, Rob Brown, began his presentation at the Access China Summit 2017 with this quote from former..

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Swisse’s former CEO shares key insights on doing business in China

If there’s one example of an Australian company that has really got a handle on the Chinese consumer market, it’s Swisse. After just four years, 40 per cent of the company’s sales were coming from China – a situation that was virtually unheard of. In December 2016, Hong Kong-listed company Biostime International completed its takeover of Swisse, ..

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Australian companies in China: 3 tips for businesses to succeed

Udo Doring, CEO and Executive Director of the Chamber of Commerce (AustCham) in Shanghai, says China offers an immense opportunity of Australian businesses. We recently had the chance to catch up with him to get his take on how Australian businesses and international brands can succeed in China. Here are his 3 key tips: 

1. Understand the Chinese demand..

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3 tips to successfully launch a Tmall Global Store in China

Understanding your value proposition in the Chinese market 

As the iResearch data suggests, having a unique product is a compelling proposition in the Chinese market. While not many businesses are in such a fortunate position, they can still develop a value proposition that will get cut-through. It just takes some market research and careful planning to..

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Tmall Global’s Top 5 most powerful and popular features

Tmall Global isn’t just a Chinese ecommerce platform that lets retailers host an online store. It also offers a comprehensive set of tools and promotional features to ensure that sellers can get their products effectively in front of the right audience. The store layout itself can be chosen from 55,000 different templates in 30 industries that allow..

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Top 10 recommendations to attract Chinese students

Chinese students inject billions of dollars into the Australian economy, but how much do we know about the factors influencing the Chinese student’s international education decisions? How to best reach them during their decision-making process, to influence their final selection? To reach Chinese students, education institutions need to: Understand,..

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