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All Articles 22 articles

Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.

News 22 articles

Find out what’s been happening at Sinorbis recently. Learn more about the team behind our work and discover what we’ve been working on.

Digital Marketing in China 22 articles

With one of the world’s largest online communities, China’s digital marketing landscape is constantly changing and incredibly unique. Learn more about the way Chinese consumers use the web and interact with social media and read the latest Chinese Digital Marketing News and insights with Sinorblog and discover how to overcome the technical challenges business face when operating from outside of China.

The Chinese consumers 22 articles

You might know about the Chinese market, but it’s essential you know who you’re marketing to. Understand Chinese consumers and their shopping habits with Sinorblog as we share insights, research and analysis on consumer preferences and the different mindsets of key consumer groups in the region.

Doing business in China 22 articles

Discover what it’s really like to do business in China as we share first-hand insights, case studies, tips and general information on the Chinese business environment.

Economy and Culture 22 articles

Get the latest news on the Chinese economic system and learn more about the unique cultural differences of the Chinese market with Sinorblog.

From the web 22 articles

Keep updated on what’s happening in China with Sinorblog. Here you’ll find our insights on China’s economic headlines, statistics, market interest, companies, business opportunities and everything else you need to know when doing business in the Chinese market.

How Nike, Givenchy and Louis Vuitton failed in China: Red dragons, red ink and red envelopes, part 3

According to Global Rev Gen’s executive director Rob Brown, there are three big reasons why non-Chinese companies fail when it comes to doing business in China, which he revealed during his presentation at the Access China Summit 2017.

In part two of this three-part series, we revealed the second reason: “red ink”. This was the term Brown used to..

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Red dragons, red ink and red envelopes, part 2: Why the biggest businesses in the world have failed in China

According to Global Rev Gen’s executive director Rob Brown, there are three big reasons why non-Chinese companies fail when it comes to doing business, which he revealed during his presentation at the Access China Summit 2017.

In part one of this three-part series, we revealed the first reason: “red dragons”. This was the term Brown used to describe the..

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Why Uber, Google and Facebook failed in China: Red dragons, red ink and red envelopes, part 1

There are myriad examples of highly prominent non-Chinese companies who have attempted to do business in China, only to be forced to retreat later with their tails between their legs. Uber, Google, Asos … The list goes on.

Executive director of Global Rev Gen, Rob Brown, began his presentation at the Access China Summit 2017 with this quote from former..

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Swisse’s former CEO Radek Sali on doing business in China

If there’s one example of an Australian company that has really got a handle on the Chinese consumer market, it’s Swisse. After just four years, 40 per cent of the company’s sales were coming from China – a situation that was virtually unheard of. In December 2016, Hong Kong-listed company Biostime International completed its takeover of Swisse, ..

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3 tips for Australian businesses looking to succeed in China

Udo Doring, CEO and Executive Director of the Chamber of Commerce (AustCham) in Shanghai, says China offers an immense opportunity for Australian businesses. We recently had the chance to catch up with him to get his take on how Australian businesses and international brands can succeed in China. Here are his 3 key tips.

1. Understand the Chinese demand..

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3 Tips to successfully launch a Tmall Global Store


As the iResearch data suggests, having a unique product is a compelling proposition in the Chinese market. While not many businesses are in such a fortunate position, they can still develop a value proposition that will get cut-through. It just takes some market research and careful planning to..

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Tmall Global’s Top 5 most powerful and popular features

Tmall Global isn’t just a Chinese ecommerce platform that lets retailers host an online store. It also offers a comprehensive set of tools and promotional features to ensure that sellers can get their products effectively in front of the right audience. The store layout itself can be chosen from 55,000 different templates in 30 industries that allow..

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Top 10 recommendations to attract Chinese students

Chinese students inject billions of dollars into the Australian economy, but how much do we know about the factors influencing the Chinese student’s international education decisions? How to best reach them during their decision-making process, to influence their final selection? To reach Chinese students, education institutions need to: Understand,..

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How two Australian Universities succeeded in attracting Chinese Students

When attracting Chinese students, George Hernandez of the University of Tasmania (UTAS) advises “web first; everything else second.” He emphasises the importance of having a Chinese website specifically designed for Chinese users and hosted in China for the best user experience, with local hosting ensuring speedy site loading. He said the local UTAS..

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What you need to know about the Tmall ecosystem

Successfully launching a Chinese eCommerce store starts with understanding Tmall and its ecosystem. Why Tmall?

With a market share of 30% Tmall, formerly known as Taobao Mall, is China’s largest B2C eCommerce platform. As the B2C arm of the Alibaba Group, it not only has over 400 million active users posting 20 million comments and reviews on the..

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Case study on two fashion brands: Forever 21 succeeded in its Chinese digital marketing while ASOS shut down its Tmall store

Understanding the Tmall ecosystem is the first step to launching a successful online store in China. But building a sustainable eCommerce presence is not just about using the right tools on Tmall, it’s applying them in the context of a dedicated China digital marketing strategy and integrating them with the digital channels on and off Tmall such as..

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Exciting launch of Sinorbis University’s monthly conference series to help Australian companies do business in China

‘China is big. China is different.’ Nicolas Chu, CEO and Founder of Sinorbis kicked off the first session in an exciting series of events by declaring that businesses are not prepared for how big or how different the Chinese business space is. This first event, entitled Learn how to acquire Chinese consumers through digital marketing, explored the issues..

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Marketing to China: Turning strangers into advocates

China accounts for a quarter of the world’s internet population. This presents a significant opportunity for foreign industries looking to capitalise on a largely untapped market. However, this portion of the internet population is not surfing the same sites that we are. They have their own ecosystem with platforms that behave in a different capacity to..

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Case study: UTAS’ new digital marketing presence helps Lift Chinese student recruitment by 44%


Learn how Sinorbis helped the University of Tasmania (UTAS) transform their digital marketing presence in China and assisted lifting Chinese student recruitment by 44% in just one year.

UTAS’ China digital marketing challenge

When it comes to marketing, UTAS has long adopted a digital mindset. “Our attitude is web first, everything else next”,..

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How understanding Chinese culture breaks down barriers and unlocks business opportunities

Let the states of equilibrium and harmony exist in perfection, and a happy order will prevail throughout heaven and earth, and all things will be nourished and flourish.                -       Confucius

The path into Chinese commerce can be more of a slippery slope. The various digital platforms and different sales channels are loaded with their own..

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Popular Australian Products & Services in China

Chinese shoppers are becoming increasingly sophisticated and affluent, and the type of products and services sought by Chinese consumers is changing. Services are forecast to overtake goods as the drivers of urban consumption growth, with an 11% increase annually through 2020, accounting for 51% of all growth in urban consumption compared to the annual..

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China's market opportunity

The China market opportunity is enormous, with China’s social and economic transformation over the past decade giving rise to a new age of consumerism. Rapid urbanisation, increased affluence and digital commerce have seen private consumption rise dramatically. It is forecast to grow by another 50% by 2020, to A$8.6 trillion, making it one of the main..

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The China Australia Free Trade Agreement - ChAFTA

The China Australia Free Trade Agreement (ChAFTA) is a game changer for Australian companies involved with China as it paves the way for easier trade between the two countries. This bilateral agreement will not only put Australia on a level playing field with other nations who have already signed FTAs with China, it will also put Australia at an..

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The launch of Sinorbis

During the morning of Tuesday 31 May 2016, Sinorbis hosted its official launch event in the heart of Sydney CBD at Merivale’s event venue, Fourth Floor. Guests, who included clients, investors and media representatives, mingled over delicate sweets and treats, and I’m sure I heard someone say something about a dragon….

To business, and kicking off the..

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ICP: What Do You Need to Know

For any website hosted in China, you will need to apply for an ICP (Internet Content Provider) identity approved under Chinese regulations. Afer receiving approval, your website is recognized as a legal site permitted by the Chinese government to provide the applied for web service in China.

There are two types of ICP requirements in the Chinese..

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Is it the right time to enter the Chinese Market?

These days, the Chinese economy is one which often confuses business owners.

Who hasn’t seen one of those reports describing "new normal" low GDP levels, massive economic bubbles or China’s stock market crashes?

Despite all this, the Chinese market is one that is filled with opportunities for overseas businesses. China, as well as being the second..

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The birth of Sinorbis

In Latin, Sina means China and Orbis, the World. Our mission at Sinorbis is to connect Chinese customers with the rest of the world…

For those who have worked with me, it is no secret that I have always been fascinated by the huge potential of the online Chinese market.

It started 10 years ago through my interactions with e-long, the joint venture that..

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