With an economy larger than the combined value of Russia, Brazil and India, and around 1.4 billion potential consumers, China poses a key opportunity for SMEs. Australian SMEs are particularly well poised to take advantage of this opportunity, due to our geographical proximity, the China–Australia Free Trade Agreement, and the generally high esteem in..Read more
Doing Business In China 20 articles
Discover what it’s really like to do business in China as we share first-hand insights, case studies, tips and general information on the Chinese business environment.
If there’s someone who knows something about successfully doing business in China, it’s Alison Airey, CEO of the Australia China Business Council (ACBC). The ACBC is a membership-based, non-profit, non-government organisation which actively promotes two-way trade and investment, and economic cooperation and understanding, between the business communities..Read more
Creating a Chinese website that is localised for the target market is a fantastic start to set your business up for success in China.
The trouble is that many businesses have adopted a set and forget mentality when it comes to their website instead of constantly working to improve the site and increase the overall volume and quality of the website..Read more
Working with a distributor in China is an effective and oftentimes necessary step for small and medium sized businesses to sell to Chinese consumers. And once you have put in the hard yards and found a Chinese distributor that you trust, it can be tempting to adopt a hands-off approach and just let them handle all your China marketing and sales activity..Read more
For international brands looking to enter the China market, a localised web presence is a necessity. But it takes a lot more than simply translating your content to build a website for China. It must to be adapted to the needs of Chinese digital consumers and local search engines to deliver results.
While there are a lot of technical aspects you need to..Read more
When it comes to WeChat marketing, a ‘build it and they will come’ approach simply doesn’t work. Businesses must be highly proactive about driving follower acquisition to gain sufficient reach and engagement with their brand marketing efforts.
What is WeChat Brand Marketing?
WeChat brand marketing is all about leveraging the key features and functions..Read more
Of the 731 million internet users in China, an astounding 695 million of them are on mobile. That’s 95 per cent of all internet users. Having a mobile-responsive website for China, therefore, is not just good practice – it’s an absolute necessity if you’re serious about breaking into the Chinese market.
In a nutshell, responsive web design is when..Read more
If there’s one example of an Australian company that has really got a handle on the Chinese consumer market, it’s Swisse. After just four years, 40 per cent of the company’s sales were coming from China – a situation that was virtually unheard of. In December 2016, Hong Kong-listed company Biostime International completed its takeover of Swisse, ..Read more
The Chinese digital landscape is the most vibrant and fast-changing in the world. And there’s hardly anyone that understands the dynamics of the shifting digital ecosystem better than Sidney Song, Chief Data Officer at Publicis Media. At the inaugural Access China Summit, he delivered an international keynote presentation about the most important..
Biostime’s China digital marketing challenge
During 2015, Biostime launched..Read more