The Chinese market remains, therefore, a huge opportunity for Australian business..Read more
Digital Marketing in China 42 articles
With one of the world’s largest online communities, China’s digital marketing landscape is constantly changing and incredibly unique. Learn more about the way Chinese consumers use the web and interact with social media and read the latest Chinese Digital Marketing News and insights with Sinorblog and discover how to overcome the technical challenges business face when operating from outside of China.
As important as Christmas is to Western consumers, the Chinese Lunar New Year is like Christmas on steroids. According to China UnionPay, last year Chinese consumers spent 926 billion yuan (around 185 billion Australian dollars) during the Lunar New Year holiday, a figure that was a year-on-year increase of 10%, according to the Ministry of Commerce.
China’s home to a flourishing technology market with entrepreneurs developing hundreds of new apps every day. Recently, these apps have even been challenging China’s stable giants like Tencent, Alibaba and Baidu.
In this article, we’ll take a quick look at four of China’s fastest-growing apps, and reveal how marketers can leverage these apps to drive ..Read more
Social media is a particularly potent marketing weapon in China, with more than 80% of internet users accessing social networks regularly – around 60% of WeChat users access the platform more than ten times a day. But it is not just the high user engagement that makes social media such a unique opportunity for brands – it is also the unfettered..Read more
Chinese New Year is a highly lucrative time for brands targeting the Chinese market. It is a time of unrivalled spending, as consumers dine out, put on lavish banquets, purchase new clothes, invest in new furnishings and give each other valuable gifts and hongbao (red packets). In 2018, Chinese consumers spent a record-breaking 926 billion yuan ($146..Read more
Chinese New Year is undoubtedly one of the most important (if not the most important) time of the year for brands and businesses targeting the Chinese market. It is a time where Chinese consumers spend big, indulging in new clothes, new appliances and furnishings for the home, gifts for and meals with friends and family, and trips to visit family in..Read more
Creating a Chinese website that is localised for the target market is a fantastic start to set your business up for success in China.
The trouble is that many businesses have adopted a set and forget mentality when it comes to their website instead of constantly working to improve the site and increase the overall volume and quality of the website..Read more
Google’s dominance in the search engine market is unmatched in the world. With one exception: China. In the Middle Kingdom, the tech giant has been unable to establish itself as local regulation would have required Google to limit access to information considered sensitive by the government.
While there has been some talk lately that Google may be..Read more
China’s internet usage is the highest at the world, with 731 million people having access to the world wide web. Of that 731 million, a staggering 95% access the internet through their mobile.
What’s more: this is only about half of China’s total population, meaning there is still plenty of room for growth as more citizens get their hands on a..Read more
With over 1 billion active monthly users, WeChat is not just a social app but it is a powerful platform for B2B marketing. In recent years, WeChat’s relevance as a business tool has significantly increased. It facilitates business connections and allows you to build stronger relationships with your business partners in China.
In Part 2 of this blog post..Read more