Digital Marketing in China 46 articles

With one of the world’s largest online communities, China’s digital marketing landscape is constantly changing and incredibly unique. Learn more about the way Chinese consumers use the web and interact with social media and read the latest Chinese Digital Marketing News and insights with Sinorblog and discover how to overcome the technical challenges business face when operating from outside of China.

5 essential B2B lead nurturing strategies to use in China

When you’re trying to build B2B relationships in China, it definitely helps to be on the ground, building P2P (person-to-person) connections. But after all that time spent at trade shows, meetings and business dinners – then what? How do you go about nurturing all those leads you’ve carefully cultivated, particularly after you’ve flown back home?

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Our quick-fire guide to Little Red Book (Xiaohongshu) marketing

Since its founding in 2013, Little Red Book (or Xiaohongshu) has become one of the fastest-growing platforms in China, now boasting over 80 million active users.

And even though the platform has recently experienced some setbacks with the app reportedly being pulled from Chinese app stores due to content promoting restricted or forbidden products, we..

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Why your China digital marketing strategy needs a growth mindset

We often see clients who are a bit overoptimistic about what it takes to be successful in China. “China has a population of 1.3 billion,” they say. “Even if we only manage a penetration of 0.1%, that’s still 13 million people – more than half the population of Australia!”

While this sounds great in theory, these numbers don’t give the full picture. When..

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3 must-known facts about data security law in China

On 1 June 2017, the Chinese government put into effect the Cybersecurity Law, with the intention of bringing China in line with global cybersecurity and data privacy best practices that have been adopted elsewhere (such as the GDPR in Europe). The Law also includes penalties for non-compliance, including large fines (the maximum fine being RMB 1.. Read more

How China’s middle-class is changing

According to research by China Internet Watch (CIW), mainland China is now home to 33.2 million  middle-class households. The majority of middle-class households are based in East China, accounting for over 40% of the total.

Over 10 million out of the 33.2 million Chinese households belong to the ‘new middle class’ which refers to people who own a high..

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5 major trends in Australian exports to China

China is Australia’s biggest trading partner, representing 28% of Australia’s export market. While trade and investment relationships have been strong for many years, the enactment of the China Australia Free Trade Agreement in 2015 has boosted trade relations even further.

The Chinese market remains, therefore, a huge opportunity for Australian business..

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Chinese marketing: 5 creative Chinese New Year marketing ideas

 As important as Christmas is to Western consumers, the Chinese Lunar New Year is like Christmas on steroids. According to China UnionPay, last year Chinese consumers spent 926 billion yuan (around 185 billion Australian dollars) during the Lunar New Year holiday, a figure that was a year-on-year increase of 10%, according to the Ministry of Commerce.

So..

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How to use China’s fastest-growing apps for marketing

China’s home to a flourishing technology market with entrepreneurs developing hundreds of new apps every day. Recently, these apps have even been challenging China’s stable giants like Tencent, Alibaba and Baidu.

In this article, we’ll take a quick look at four of China’s fastest-growing apps, and reveal how marketers can leverage these apps to drive ..

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5 social media inspirations for Chinese New Year 2019

Social media is a particularly potent marketing weapon in China, with more than 80% of internet users accessing social networks regularly – around 60% of WeChat users access the platform more than ten times a day. But it is not just the high user engagement that makes social media such a unique opportunity for brands – it is also the unfettered..

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How to use Chinese New Year symbols in Marketing

Chinese New Year is a highly lucrative time for brands targeting the Chinese market. It is a time of unrivalled spending, as consumers dine out, put on lavish banquets, purchase new clothes, invest in new furnishings and give each other valuable gifts and hongbao (red packets). In 2018, Chinese consumers spent a record-breaking 926 billion yuan ($146..

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