Digital Marketing in China 12 articles

With one of the world’s largest online communities, China’s digital marketing landscape is constantly changing and incredibly unique. Learn more about the way Chinese consumers use the web and interact with social media and read the latest Chinese Digital Marketing News and insights with Sinorblog and discover how to overcome the technical challenges business face when operating from outside of China.

Chinese marketing: 5 creative Chinese New Year marketing ideas

 As important as Christmas is to Western consumers, the Chinese Lunar New Year is like Christmas on steroids. According to China UnionPay, last year Chinese consumers spent 926 billion yuan (around 185 billion Australian dollars) during the Lunar New Year holiday, a figure that was a year-on-year increase of 10%, according to the Ministry of Commerce.

So..

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How to use China’s fastest-growing apps for marketing

China’s home to a flourishing technology market with entrepreneurs developing hundreds of new apps every day. Recently, these apps have even been challenging China’s stable giants like Tencent, Alibaba and Baidu.

In this article, we’ll take a quick look at four of China’s fastest-growing apps, and reveal how marketers can leverage these apps to drive ..

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5 social media inspirations for Chinese New Year 2019

Social media is a particularly potent marketing weapon in China, with more than 80% of internet users accessing social networks regularly – around 60% of WeChat users access the platform more than ten times a day. But it is not just the high user engagement that makes social media such a unique opportunity for brands – it is also the unfettered..

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How to use Chinese New Year symbols in Marketing

Chinese New Year is a highly lucrative time for brands targeting the Chinese market. It is a time of unrivalled spending, as consumers dine out, put on lavish banquets, purchase new clothes, invest in new furnishings and give each other valuable gifts and hongbao (red packets). In 2018, Chinese consumers spent a record-breaking 926 billion yuan ($146..

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Chinese New Year 2019: 4 trends marketers should capitalise on

Chinese New Year is undoubtedly one of the most important (if not the most important) time of the year for brands and businesses targeting the Chinese market. It is a time where Chinese consumers spend big, indulging in new clothes, new appliances and furnishings for the home, gifts for and meals with friends and family, and trips to visit family in..

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4 reasons to support your distributor in China through marketing

Working with a distributor in China is an effective and oftentimes necessary step for small and medium sized businesses to sell to Chinese consumers. And once you have put in the hard yards and found a Chinese distributor that you trust, it can be tempting to adopt a hands-off approach and just let them handle all your China marketing and sales activity..

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Radio interview: How to break into China's digital market

Our CEO, Nicolas Chu, recently had the chance to have a chat with Gerry Edwards and Dave Chawner at Panda Radio U.K.  They discussed how Sinorbis is helping businesses to get high visibility in China through our online marketing platform. Due to the Great Firewall of China, many Western companies fail to reach Chinese consumers - their website is not..

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Advertising Law in China: What foreign brands need to know

In 2015, the Chinese Government has updated their advertising regulation to protect the interest, health and safety of Chinese consumers, limiting the kinds of claims brands can make in their promotional campaigns. So, what does this mean for foreign companies looking to promote their brand in China? In this article, we dive deep into the implications of..

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China Digital Marketing Trends to Watch in 2018

Digital marketing in China is unique and constantly changing. With over 460 million online consumers, it is a major untapped opportunity for Western brands.

Digital Marketing Landscape in China: What You Can Expect

When we look at the Chinese digital marketing landscape, one particularly interesting development was the diversification of the big players:

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Marketing to Chinese travellers: Tourism Australia’s success

When it comes to organisations that have managed to capitalise on the Chinese travel market, Tourism Australia is an exemplary success story. In 2009, the overnight expenditure of Chinese tourists was contributing about $3 billion to the Australian economy, and was projected to reach $9 billion by 2020. Today, that initial projection has already been..

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