Digital Marketing in China 6 articles

With one of the world’s largest online communities, China’s digital marketing landscape is constantly changing and incredibly unique. Learn more about the way Chinese consumers use the web and interact with social media and read the latest Chinese Digital Marketing News and insights with Sinorblog and discover how to overcome the technical challenges business face when operating from outside of China.

Driving customer engagement through WeChat content marketing

Successfully acquiring WeChat followers is only one piece of the puzzle in your WeChat marketing campaign. It is important to continue to keep users engaged to develop brand affinity and help drive users to conversion. Here are some tips on best practice:

WECHAT CONTENT MARKETING

If there’s one thing the experts always tout about WeChat, it is the..

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Building brand awareness through WeChat marketing

When it comes to WeChat marketing, a ‘build it and they will come’ approach simply doesn’t work. Businesses must be highly proactive about driving follower acquisition to gain sufficient reach and engagement with their content marketing efforts.

There are two main tactics that will help you grow your follower base on WeChat: Advertising and KOLs. 

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How to set up WeChat official account

Setting up an official WeChat account as an international business can be a somewhat confusing affair. In China, WeChat is known as Weixin and only if you have an account on Weixin will your posts be seen by consumers in China. This is due to Chinese internet regulation, also known as the Great Firewall, that Tencent needs to adhere to. In this blog..

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Chinese marketing: 5 creative Chinese New Year marketing ideas

As important as Christmas is to Western consumers, the Chinese Lunar New Year is like Christmas on steroids. According to China UnionPay, last year Chinese consumers spent 462 billion yuan (over 94 billion Australian dollars) during the Lunar New Year holiday, a figure that was a year-on-year increase of a whopping 48.1%.

So it makes sense, of course,..

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Top tips to design a mobile responsive website for China

Of the 731 million internet users in China, an astounding 695 million of them are on mobile. That’s 95 per cent of all internet users. Having a mobile-responsive website for China, therefore, is not just good practice – it’s an absolute necessity if you’re serious about breaking into the Chinese market. 

In a nutshell, responsive web design is when..

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China Digital Marketing Trends to Watch in 2018

2017 was a big year in the Chinese digital landscape. One particularly interesting development we saw was the diversification of the big players: Baidu, Alibaba and Tencent, collectively known as BAT.

Tencent’s WeChat, for example, have been making huge strides in their search function, allowing users to find articles, mini programs and accounts more..

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