Digital Marketing in China 8 articles

With one of the world’s largest online communities, China’s digital marketing landscape is constantly changing and incredibly unique. Learn more about the way Chinese consumers use the web and interact with social media and read the latest Chinese Digital Marketing News and insights with Sinorblog and discover how to overcome the technical challenges business face when operating from outside of China.

4 reasons to support your distributor in China through marketing

Working with a distributor in China is an effective and oftentimes necessary step for small and medium sized businesses to sell to Chinese consumers. And once you have put in the hard yards and found a Chinese distributor that you trust, it can be tempting to adopt a hands-off approach and just let them handle all your China marketing and sales activity..

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Radio interview: How to break into China's digital market

Our CEO, Nicolas Chu, recently had the chance to have a chat with Gerry Edwards and Dave Chawner at Panda Radio U.K.  They discussed how Sinorbis is helping businesses to get high visibility in China through our online marketing platform. Due to the Great Firewall of China, many Western companies fail to reach Chinese consumers - their website is not..

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Advertising Law in China: What foreign brands need to know

In 2015, the Chinese Government has updated their advertising regulation to protect the interest, health and safety of Chinese consumers, limiting the kinds of claims brands can make in their promotional campaigns. So, what does this mean for foreign companies looking to promote their brand in China? In this article, we dive deep into the implications of..

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Chinese marketing: 5 creative Chinese New Year marketing ideas

As important as Christmas is to Western consumers, the Chinese Lunar New Year is like Christmas on steroids. According to China UnionPay, last year Chinese consumers spent 462 billion yuan (over 94 billion Australian dollars) during the Lunar New Year holiday, a figure that was a year-on-year increase of a whopping 48.1%.

So it makes sense, of course,..

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China Digital Marketing Trends to Watch in 2018

Digital marketing in China is unique and constantly changing. With over 460 million online consumers, it is a major untapped opportunity for Western brands.

Digital Marketing Landscape in China: What You Can Expect

When we look at the Chinese digital marketing landscape, one particularly interesting development was the diversification of the big players:

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Marketing to Chinese travellers: Tourism Australia’s success

When it comes to organisations that have managed to capitalise on the Chinese travel market, Tourism Australia is an exemplary success story. In 2009, the overnight expenditure of Chinese tourists was contributing about $3 billion to the Australian economy, and was projected to reach $9 billion by 2020. Today, that initial projection has already been..

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China marketing acquisition: Turning strangers into advocates

China accounts for a quarter of the world’s internet population. This presents a significant opportunity for foreign industries looking to capitalise on a largely untapped market. However, this portion of the internet population is not surfing the same sites that we are. They have their own ecosystem with platforms that behave in a different capacity to..

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3 things you need to know about Digital Marketing in China

It’s now almost a year ago since the China-Australia Free Trade Agreement (ChAFTA) entered into force. Given that China is one of the world’s fastest growing consumer markets and home to over 710 million internet users, there’s no doubt that it holds tremendous opportunities for Australian businesses looking to expand their reach and global market share.

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