Social Media in China 7 articles

Adapting to mobile marketing in China

China’s internet usage is the highest at the world, with 731 million people having access to the world wide web. Of that 731 million, a staggering 95% access the internet through their mobile.

What’s more: this is only about half of China’s total population, meaning there is still plenty of room for growth as more citizens get their hands on a..

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Why Your Brand Needs Social Listening in China

International fast food giant KFC had to weather many storms in the Chinese market. Only a couple of years ago, the company had to deal with the fallout from dark PR when three competitors started rumours on Chinese social media alleging KFC used genetically modified chickens with six wings and eight legs in their production. The post went live complete..

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China Case study: How to build your Online Brand Reputation

Learn how Sinorbis-Netconcepts helped Biostime, a Chinese domestic brand of infant milk powder, to build an online brand reputation and launch its new product SN-2 Plus . Positive search results in first 2 SERPs (Search Engine Result Page) increased by 24 times within 12 months.

Biostime’s China digital marketing challenge

During 2015, Biostime launched..

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Online Reputation Management: Building Your Brand in China

It’s an ongoing journey and continuous efforts are needed to build your brand identity and reputation online, especially when you are entering a new and unfamiliar marketplace. First you must have your business noticed and then you need to get people talking about it, but it must be the right kind of conversation.

In China, your brand reputation is..

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Navigate through the Great Firewall of China: Internet Access in China

There are many hurdles a Western organisation looking to do business in China needs to jump: the culture clash, the language barrier and navigating digital eco-systems such as Chinese social media platforms and search engines like WeChat and Baidu. However, one of the biggest hurdles any expanding business will face is a large barrier of pervasive..

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Differences in Chinese Social Media: What you need to know

If you think you can take what you know about Social Media and implement it for the Chinese market, think again. Whilst it may pose similar features to European and Western markets, Chinese Social Media comes with many challenges. The platforms are different, and so is the way users interact with social media online.

The Key Differences in Chinese..

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Chinese social media landscape

With more than 700 million social media users, China is one of the world’s most social nations, similar to Indonesia, Brazil and the United States. As eCommerce and digital media rise in China, it is important for foreign companies not only to understand the Chinese social media landscape, but also to learn how to leverage this powerful vehicle in their..

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