International fast food giant KFC had to weather many storms in the Chinese market. Only a couple of years ago, the company had to deal with the fallout from dark PR when three competitors started rumours on Chinese social media alleging KFC used genetically modified chickens with six wings and eight legs in their production. The post went live complete..Read more
Social Media in China 6 articles
Biostime’s China digital marketing challenge
During 2015, Biostime launched..Read more
It’s an ongoing journey and continuous efforts are needed to build your brand identity and reputation online, especially when you are entering a new and unfamiliar marketplace. First you must have your business noticed and then you need to get people talking about it, but it must be the right kind of conversation.
In China, your brand reputation is..Read more
There are many hurdles a Western organisation looking to do business in China needs to jump: the culture clash, the language barrier and navigating digital eco-systems such as Chinese social media platforms and search engines like WeChat and Baidu. However, one of the biggest hurdles any expanding business will face is a large barrier of pervasive..Read more
If you think you can take what you know about Social Media and implement it for the Chinese market, think again. Whilst it may pose similar features to European and Western markets, Chinese Social Media comes with many challenges. The platforms are different, and so is the way users interact with social media online.
The Key Differences in Chinese..Read more
With more than 700 million social media users, China is one of the world’s most social nations, similar to Indonesia, Brazil and the United States. As eCommerce and digital media rise in China, it is important for foreign companies not only to understand the Chinese social media landscape, but also to learn how to leverage this powerful vehicle in their..Read more