Social Media in China 12 articles

Move over Gen Y and Z: the rise of older KOLs in China

When we talk about KOL marketing in China, the conversation tends to revolve around younger – that is, millennial and Gen Z – KOLs. This can be for a number of reasons: the “cool factor” that youth can give brands; the growing spending power and influence of this demographic; the idea of “getting them young” and cultivating loyal customers who will..

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How to use Tencent ads to reach Chinese international students

Recently, we were lucky enough to receive a visit from Silvia Zeng, Tencent’s Senior Business Development Manager for New Markets. Silvia was kind enough to spend some time giving us a comprehensive overview of the Tencent ecosystem and how education marketers can get the most out of Tencent advertising to reach Chinese international students.

This..

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Tencent advertising for universities: your webinar questions answered

We recently had the privilege of hosting Silvia Zeng, Tencent’s Senior Business Development Manager for New Markets, for a highly informative hour-long webinar on Tencent advertising for universities looking to recruit Chinese international students. If you weren’t able to make the webinar, you can download the recording here.

Many of our webinar..

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How to nail KOL marketing in China

I recently had the privilege of sitting down with Elijah Whaley for an hour-long webinar about KOL marketing in China. As former chief marketing officer of influencer marketing platform PARKLU, Whaley is one of the world’s foremost experts on KOLs, and our discussion ranged from the dos and don’ts of KOL marketing, when and how to include KOLs in your ..

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Our quick-fire guide to Little Red Book (Xiaohongshu) marketing

Since its founding in 2013, Little Red Book (or Xiaohongshu) has become one of the fastest-growing platforms in China, now boasting over 80 million active users.

And even though the platform has recently experienced some setbacks with the app reportedly being pulled from Chinese app stores due to content promoting restricted or forbidden products, we..

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Adapting to mobile marketing in China

China’s internet usage is the highest at the world, with 731 million people having access to the world wide web. Of that 731 million, a staggering 95% access the internet through their mobile.

What’s more: this is only about half of China’s total population, meaning there is still plenty of room for growth as more citizens get their hands on a..

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Why Your Brand Needs Social Listening in China

International fast food giant KFC had to weather many storms in the Chinese market. Only a couple of years ago, the company had to deal with the fallout from dark PR when three competitors started rumours on Chinese social media alleging KFC used genetically modified chickens with six wings and eight legs in their production. The post went live complete..

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China Case study: How to build your Online Brand Reputation

Learn how Sinorbis-Netconcepts helped Biostime, a Chinese domestic brand of infant milk powder, to build an online brand reputation and launch its new product SN-2 Plus . Positive search results in first 2 SERPs (Search Engine Result Page) increased by 24 times within 12 months.

Biostime’s China digital marketing challenge

During 2015, Biostime launched..

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Online Reputation Management: Building Your Brand in China

It’s an ongoing journey and continuous efforts are needed to build your brand identity and reputation online, especially when you are entering a new and unfamiliar marketplace. First you must have your business noticed and then you need to get people talking about it, but it must be the right kind of conversation.

In China, your brand reputation is..

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Navigate through the Great Firewall of China: Internet Access in China

There are many hurdles a Western organisation looking to do business in China needs to jump: the culture clash, the language barrier and navigating digital eco-systems such as Chinese social media platforms and search engines like WeChat and Baidu. However, one of the biggest hurdles any expanding business will face is a large barrier of pervasive..

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