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4 min read

February 7, 2022

China marketing acquisition: Turning strangers into advocates
3 min read

November 14, 2021

How to set realistic goals for your China B2B digital marketing strategy: Part 2 - building your digital marketing funnel
5 min read

November 7, 2021

How do Chinese digital channels relate to the student lifecycle?
4 min read

October 31, 2021

How the role of the student recruiter has evolved since COVID-19
5 min read

September 26, 2021

Understanding the Chinese high school system
4 min read

September 6, 2021

Advertising Law in China: What foreign brands need to know
3 min read

August 23, 2021

How education marketers can understand their target audience in China
5 min read

April 27, 2021

Are live streaming Chinese farmers the next KOLs?
6 min read

March 21, 2021

The Chinese student and university brand building in a new recruitment landscape
2 min read

March 9, 2021

How to include WeChat into your B2B marketing mix
4 min read

February 8, 2021

Chinese New Year marketing ideas for universities & education providers
4 min read

January 5, 2021

A quick guide to Baidu Analytics

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