Convert and nurture Chinese audiences more effectively with WeChat brochures

In China, a WeChat Official Account is more than just a social media presence, it’s your brand’s digital home. As organisations strive to convert and nurture Chinese audiences, they need more than just compelling WeChat posts. They need structured, accessible collateral that supports deeper engagement.

That’s why we’re excited to introduce a powerful new feature to the Sinorbis Experience Platform: WeChat brochure.

What is a WeChat brochure?

A WeChat brochure is a mobile-first, localised digital asset that enables brands to share rich content directly within the WeChat ecosystem. It loads quickly in China even without an ICP license, is fully optimised for WeChat, and is built natively in Simplified Chinese.

This makes it an excellent solution for organisations without a Chinese website, and a practical alternative to a WeChat Mini Program when advanced features like e-commerce or gamification aren’t required.

Unlike traditional PDF brochures, a WeChat brochure stands out because it offers:

• Usability: Designed for the right channel and device, fully mobile-optimised and seamlessly integrates with WeChat.
• Shareability: Effortlessly shared within WeChat via links, QR codes, cards, or the Official Account menu.
• Trackability: Advanced analytics to see who visited, how long they spent on each page, and how shared links performed.
• Boosts visibility: Ensure fast-loading, compliant, and stunning brochures that work seamlessly in China, even without a Chinese business license, ICP license or filing.
• Complete control: Update your brochure instantly through Sinorbis CMS, with no coding and no costly reprints required.
• Faster, smarter launch: Deploy a digitally optimised brochure that is visible and accessible across China’s platforms in just weeks.
• Reduced costs: Lower production and distribution spend compared to traditional brochures

Nurturing the funnel: Where WeChat brochures fit

Navigating China’s digital landscape is often perceived as complex due to its unique channels, but the fundamentals of the marketing funnel remain the same.

With the limited use of email in China, WeChat takes on the role of the primary channel for engagement. And with many Western websites inaccessible or slow to load, WeChat brochures provide an effective alternative. These brochures are particularly powerful in the mid to bottom stages, where nurturing relationships and enabling confident decision-making are critical.

For education institutions, brochures can include:

For B2B companies, brochures can include:

User case flow example

1. ToFu: A prospect sees your WeChat ad and follows your Official Account.
2. MoFu: You send them a broadcast or QR code which can be done manually or via automation. This encourages the contact to start engaging more deeply.
3. BoFu: One to one conversations start, ultimately leading to conversion.

How WeChat brochures strengthen engagement and conversion in the funnel

1. Fast-loading and mobile-first

Optimised for China’s digital environment and the WeChat ecosystem, brochures deliver a fast and mobile-first experience ensuring your audience stays engaged.

2. Nurture and sales enablement

WeChat brochures create an additional touchpoint within the app to nurture audiences and provide structured content that can also be used by sales teams to move prospects closer to a decision.

3. Built-in conversion and performance tracking

As WeChat doesn’t natively support conversions like form submissions, a WeChat brochure can function as landing pages with embedded forms to capture user details and convert followers into leads. These forms can then be integrated with your existing CRM. With advanced analytics and interaction tracking on the brochure itself, this ensures you have complete visibility into marketing performance.

Key features of Sinorbis' WeChat brochure CMS

Creating a WeChat brochure is effortless on the Sinorbis Experience Platform. Here’s how we make it easy:

• Drag-and-drop editor: Build WeChat-optimised pages in minutes, no coding needed.
• Professional templates: Choose from pre-built layouts tailored for education, B2B, and other verticals.
• Auto-translate: Seamlessly generate content in multiple languages, including Simplified Chinese.
• Form builder + CRM integrations: Capture leads and sync them with Salesforce, HubSpot, Marketo and more.
• Sinorbis Profile: Track user actions across WeChat and the web, including form submissions and broadcast engagement.

Ready to start building your WeChat brochure? Request a demo to see you can accelerate engagement in China.

Maximising reach: Entry points within WeChat

For your WeChat brochure to be effective, it must be discoverable. Organisations can promote brochures through multiple high-traffic entry points in WeChat, including:

• Custom menus: Add brochure to your WeChat Official Account’s permanent menu structure, mirroring your website’s navigation.
• Broadcast messages: Embed the brochure in WeChat broadcasts to drive traffic.
• Automation flows: Trigger QR codes part of WeChat chat sequences or inquiry follow-ups.
• Trackable QR codes: Place unique QR codes on ads or event signage to drive traffic to specific brochure pages.
• One-to-one chats: Share QR codes in WeChat conversations with followers, leads, or prospective students.

With WeChat brochures, organisations can finally bridge the gap between awareness and action on China’s most important digital channel by helping nurture consideration and drive conversions. Whether you need to engage students, prospects, or partners, our new brochure tool makes it easier than ever to present your brand clearly, credibly, and in context. Ready to engage and convert your WeChat followers? Request a demo to see the WeChat brochures in action.

See Sinorbis in action

Request a demo to learn how we can help bolster your digital experience in China.