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Digital marketing in China: our top stories for June 2019

July 23, 2019 |   Christine Lee

This month in From the Web we showcase articles on the growth of Chinese tourism in Australia, where China's biggest consumption growth is happening, and a true love story between Chinese Millennials and anti aging pills, plus more!

1. Australia nets US$8.2 billion from Chinese tourism

As reported by Asia Times.

The number of international visitors to Australia hit 8.5 million in the 12 months to March 2019, with China being the biggest source of visitors.

According to a report in China Daily, Tourism Research Australia released its latest International Visitor Survey, revealing that the total number of visitors rose 3 percent from the previous year while the amount they spent rose 5 percent to $44.3 billion Australian dollars (US$30.4 billion). 

Read more on Asia Times
Learn more about the Chinese outbound travel market

2. Where China's biggest consumption growth is happening

As reported by Alizila.

Consumers in so-called lower-tier cities, China’s less-developed urban centers, and rural areas are driving the next wave of consumption growth in the country. As rising incomes lead to an upgrade in lifestyle, these consumers are increasingly looking for higher-quality goods, yet still at reasonable prices. They often search group-buying sites or cross-border e-commerce channels for these deals, giving international brands a chance to capitalize on a major consumption-upgrade trend playing out in the world’s second-largest economy.

Read more on Alizia
Learn more about doing business in China

3. Chinese Millennials and Anti-Aging Pills: A True Love Story

As reported by Jing Daily.

“Having white skin is not enough for me. I want my skin so white that it glows,” says Yang Shen, a 22-year-old Chinese fashion student living in London. To achieve this, Yang takes at least three types of beauty supplements a day, including the French brand Biocyté’s collagen drink, the Japanese brand Pola’s skin-whitening pills, and the Australian brand Swisse’s Ultiboost Grape Seed tablets, among other powders that speed up metabolism. 

Read more on Jing Daily
Learn more about selling to Chinese consumers

4. How Splurging Chinese Students Spell Big Bucks for Luxury Brands

As reported by Jing Daily.

As brands continue to target Chinese luxury consumers around the world, one segment that has been overlooked is Chinese foreign students. In comparison to their peers from Europe and North America, Chinese overseas students are increasingly wealthy — and keener than ever to splash and spend their (parents’) cash.

According to research by Boston Consulting Group, Chinese students now account for over 40 percent of all international students to the United Kingdom. It also revealed at the event that the United Kingdom now surpassed the United States, a position it previously held for more than a decade, as the favorite overseas study destination for Chinese youngsters.

Read more about Jing Daily
Learn about marketing in the education sector

5. Alipay has tripled its merchants in Europe amid 'booming' Chinese tourism market

As reported by CNBC.

Alipay is making big inroads in Europe as Chinese tourists flock to the region.

Roland Palmer, head of Europe for Alipay, told CNBC the company has tripled the number of European merchants accepting its online and mobile payment platform to “tens of thousands” in the past year.

“We’re talking about tens of thousands of merchants who are really excited about the opportunity that Alipay provides them to tap into those wealthy and middle class consumers who are traveling to see the world and want to buy great brands from Europe,”.

Read more on CNBC
Learn more about marketing to Chinese travellers

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