China is one of the largest consumer markets in the world, and offers an enormous opportunity to Western businesses. In this post, we include top stories about marketing to Chinese consumers and Chinese travellers plus China’s preference for foreign baby milk formula.
1. Wine exports smash records on the back of surging China demand
As reported by The Sydney Morning Herald.
Hunter Valley winemaker Mark Davidson has witnessed Chinese consumers' enthusiasm for Australian wine first hand at his cellar door.
Over the past five years, the number of Chinese visitors to Tamburlaine Organic Wines, where Mr Davidson is managing director, has increased dramatically. “When they think of wine they think of Australia,” he said.
Today, Chinese tourists are the No.1 foreign visitor to Tamburlaine and one of the key questions they ask is: "How can I get these wines in China?"
Read more on The Sydney Morning Herald
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2. Move Over Millennials: Why Brands Should Stop Ignoring China’s Silver Generation
As reported by Jing Daily.
Everyone knows the fastest growing group in China is the millennial demographic, right? Think again. The “silver generation” is actually the fastest-growing group in China, and seniors—a demographic that accounts for one-third of the entire country‘s spending…
China’s elderly population are now the most frequent users of the country’s top social media app WeChat, with over-60s using 80 percent of their cell data on WeChat as opposed to just 6.8 percent by the 18 to 35-year-old generation.
Read more on Jing Daily
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3. What South Australia Learned from Superstar Partner Huang Xiaoming
As reported by Jing Travel.
The recent and significant growth in tourism from mainland China to South Australia hasn’t gone unnoticed—and it’s not is it a coincidence. Some has been due to South Australia’s booming wine industry (the region is home to the popular wine label Penfolds) and to an expanded menu of China Southern Airlines’ flights to the capital, Adelaide.
But credit may also go to the region’s “Activating China 2020” campaign, a multi-year plan to double tourism from China, particularly vacation travel. It has already yielded an uptick in tourism, but late last year South Australia took an even bigger step toward wooing high-net-worth Chinese pleasure seekers.
The South Australia Tourism Commission partnered with the Chinese film and television actor, Huang Xiaoming—and his equally famous superstar wife Angela Yeung Wing (a.k.a. Angelababy)—to make him their Tourism Ambassador to China.
Read more on Jing Travel
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4. Why Rural Officials Can't Always Lure Millennials Back Home
As reported by Sixth Tone.
China’s 400 million millennials are the most important demographic on earth and hold the key to their country’s future growth.
Today, 18- to 35-year-olds account for almost one third of China’s population. The Brookings Institution — a U.S. based think tank — forecasts that their aggregate incomes will soon surpass those of American millennials, rising from $30 trillion in 2020 to more than $50 trillion by 2035. In addition to being big online spenders, Chinese young people are also innovative and tech-savvy, and they tend to desire convenience and independence more than previous generations.
Read more on Sixth Tone
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5. Ten years after China’s infant milk tragedy, parents still won’t trust their babies to local formula
As reported by Quartz.
In late June 2008, urology doctor Zhang Wei treated four babies within 10 days—one just 10-months old—for kidney stones. It’s a condition that rarely occurs in children and can cause unbearable pain when it does. “This made me tremble as a doctor, I felt there might be a common reason behind these cases,” Zhang told a Chinese newspaper later.
The incident shattered the confidence of people in Chinese-made infant formula—and in the entire local food supply. Ten years later, the deep distrust remains, in spite of the government making concerted efforts over the years to make infant formula among the most heavily regulated foods in China.
