---
title: "Digital marketing in China: our top stories for December 2018"
description: China's new e-commerce law; digital trends shaping China's consumer landscape; Chinese Gen-Zer's shopping behaviours and more.
image: https://blog.sinorbis.com/hubfs/Digital%20marketing%20in%20China%20Our%20top%20stories%20from%20December%2020182.jpg
---
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###### [Sinorblog](https://blog.sinorbis.com) / [From the Web](https://blog.sinorbis.com/topic/from-the-web) / Digital marketing in China: our top stories for..
4 min read
# Digital marketing in China: our top stories for December 2018
December 18, 2018 |  [Christine Lee](https://blog.sinorbis.com/author/christine-lee)
Wrapping up your 2018 China digital marketing plan? Read this month's top stories to learn about China's new e-commerce law; digital trends that are shaping China's consumer landscape; Chinese Gen-Zer's shopping behaviors; the social media platforms Chinese turn to to vent their complaints .... and more.
## 1. How China's first e-commerce law will shape e-tailer's future
*As reported by Jing Daily*.
A new e-commerce law in China will go into effect on January 1, 2019, further regulating the country’s online luxury sales market. The new rules are generally being interpreted as positive for the sector, but they will certainly change the way brands do business in China.
One practice that definitely won’t benefit from the law is *daigou* buying. *Daigou* — which means “buying on behalf of” – are shoppers who buy luxury products overseas, where those goods cost less and don’t incur China’s high import tariffs, for customers in China. *Daigou* have increasingly been promoting themselves on social media outlets like WeChat, but they’ll now come under scrutiny for their undocumented practices.
[Read more on Jing Daily](https://jingdaily.com/how-chinas-first-e-commerce-law-will-shape-e-tailers-future/)
[Learn about cross border eCommerce in China](https://blog.sinorbis.com/china-market)
## 2. Five digital trends shaping China's consumer landscape
*As reported by WARC.*
As digital continues to sweep through China and consumer behaviour is transformed, a new study reveals a number of key trends likely to impact brands’ planning in 2019.
Chinese consumers now hold the world record for the number of apps on their devices – over 100 – which is an indicator of their appetite for all things digital and the rapid pace of development.
[Read more on WARC](https://www.warc.com/newsandopinion/news/five_digital_trends_shaping_chinas_consumer_landscape/41364)[Learn about marketing to Chinese consumers](https://www.sinorbis.com/chinese-consumers-marketing)
## 3. Need to vent your feelings? Celebrate on WeChat, complain on Webo
*As reported by abacus.*
You may use Facebook and Twitter for different things, and in the same way people in China say they have different personalities on the country’s two dominant social networks: WeChat and Weibo.
Recently, one of the most searched hashtags on Weibo was “Me on WeChat Moments and Me on Weibo”. Users are pointing out, with plenty of memes, how they act entirely differently on the two platforms. On WeChat Moments -- a newsfeed where friends post updates, pictures, videos and links -- they tend to be well-behaved and only send positive posts. On the other hand, they go to Weibo to complain about everything and laugh at silly jokes.
[Read more on abacus](https://www.abacusnews.com/digital-life/need-vent-your-feelings-go-weibo-not-wechat/article/2175436)
[Learn more about China social media](https://www.sinorbis.com/china-social-media)
## 4. In big reversal, women take the lead amoung Chinese FIT travellers: Ctrip report
*As reported by Jing Travel.*
Who are China’s free independent travelers (FITs)? Somewhat surprisingly, FITs — defined as those who self-book itineraries and travel in groups of fewer than 10 — are most likely to be women in China, and a growing number of these travelers belong to the post-’90s and post-’00s generations, according to the 2018 Chinese Travel Consumer Report released by Ctrip.com International and MasterCard.
[Read more on Jing Travel](https://jingtravel.com/chinese-fit-travel-ctrip/)[Learn about marketing to Chinese tourists](https://blog.sinorbis.com/the-chinese-traveller)
## 5. The digital consumer in Asia 2018
*As reported by Jing Daily.*
A sweeping new report has been released on the shopping behaviors of Asian consumers.
The report, titled “The Digital Consumer In Asia 2018,” surveyed 6,000 consumers in 12 Asian countries in August 2018, and divided them into three generations – Gen Z, millennials and Gen X. What did they discover? In China, Gen-Zers are on their mobile phones more than eight hours a day. Millennials complain on social media if they get bad customer service. And some Chinese buyers born 1980 or before, the Gen-Xers, will drop a retailer after just one bad experience.
[Read more on Jing Daily](https://jingdaily.com/downloads/the-digital-consumer-in-asia-2018/)[Learn more about China digital marketing trends](https://blog.sinorbis.com/china-digital-marketing-trends-2018)
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### Read more about From the Web
#### [4 min read 1433 March 3, 2021 Digital Marketing in China: Top News Stories  ](https://blog.sinorbis.com/digital-marketing-in-china-our-top-stories-for-february-2021)
#### [4 min read 1244 February 3, 2021 Digital Marketing in China: our top stories for January 2021  ](https://blog.sinorbis.com/digital-marketing-in-china-our-top-stories-for-january-2021)
#### [4 min read 2135 December 21, 2020 Digital Marketing in China: our top stories for December 2020  ](https://blog.sinorbis.com/digital-marketing-in-china-our-top-stories-for-december-2020)
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