--- title: WhatsApp Business API pricing structure explained description: WhatsApp uses a message-based pricing model, which can be confusing, check out our guide to get a comprehensive breakdown. image: https://blog.sinorbis.com/hubfs/whatsapp%20business%20api%20pricing.webp --- [![Sinorbis logo](https://blog.sinorbis.com/hs-fs/hubfs/images/sinorbis-logo-2.png?width=457&name=sinorbis-logo-2.png "Sinorbis logo")](https://www.sinorbis.com/) [![sinorbis logo](https://blog.sinorbis.com/hs-fs/hubfs/images/sinorbis-logo-1.png?width=457&name=sinorbis-logo-1.png "sinorbis logo")](https://www.sinorbis.com/) - Login - Contact us - Request a Demo - [中文](https://sinorbis.cn/) - Test ### Pick a topic - [From the Web (97)](https://blog.sinorbis.com/topic/from-the-web) - [Digital Marketing in China (90)](https://blog.sinorbis.com/topic/digital-marketing-in-china) - [Education (63)](https://blog.sinorbis.com/topic/education) - [Consumer Marketing in China (54)](https://blog.sinorbis.com/topic/consumer-marketing-in-china) - [Chinese Consumers (49)](https://blog.sinorbis.com/topic/chinese-consumers) - [Doing business in China (41)](https://blog.sinorbis.com/topic/doing-business-in-china) - [WeChat Marketing (33)](https://blog.sinorbis.com/topic/wechat-marketing) - [Social Media in China (31)](https://blog.sinorbis.com/topic/social-media-in-china) - [Ecommerce in China (23)](https://blog.sinorbis.com/topic/ecommerce-in-china) - [B2B marketing in China (18)](https://blog.sinorbis.com/topic/b2b-marketing-in-china) - [Search Marketing in China (18)](https://blog.sinorbis.com/topic/search-marketing-in-china) - [Feature release (11)](https://blog.sinorbis.com/topic/feature-release) - [Tourism (10)](https://blog.sinorbis.com/topic/tourism) - [Asia digital marketing (9)](https://blog.sinorbis.com/topic/asia-digital-marketing) - [WhatsApp Marketing (8)](https://blog.sinorbis.com/topic/whatsapp-marketing) - [News (1)](https://blog.sinorbis.com/topic/sinorbis-china-news) ### Pick a topic - [From the Web (97)](https://blog.sinorbis.com/topic/from-the-web) - [Digital Marketing in China (90)](https://blog.sinorbis.com/topic/digital-marketing-in-china) - [Education (63)](https://blog.sinorbis.com/topic/education) - [Consumer Marketing in China (54)](https://blog.sinorbis.com/topic/consumer-marketing-in-china) - [Chinese Consumers (49)](https://blog.sinorbis.com/topic/chinese-consumers) - [Doing business in China (41)](https://blog.sinorbis.com/topic/doing-business-in-china) - [WeChat Marketing (33)](https://blog.sinorbis.com/topic/wechat-marketing) - [Social Media in China (31)](https://blog.sinorbis.com/topic/social-media-in-china) - [Ecommerce in China (23)](https://blog.sinorbis.com/topic/ecommerce-in-china) - [B2B marketing in China (18)](https://blog.sinorbis.com/topic/b2b-marketing-in-china) - [Search Marketing in China (18)](https://blog.sinorbis.com/topic/search-marketing-in-china) - [Feature release (11)](https://blog.sinorbis.com/topic/feature-release) - [Tourism (10)](https://blog.sinorbis.com/topic/tourism) - [Asia digital marketing (9)](https://blog.sinorbis.com/topic/asia-digital-marketing) - [WhatsApp Marketing (8)](https://blog.sinorbis.com/topic/whatsapp-marketing) - [News (1)](https://blog.sinorbis.com/topic/sinorbis-china-news) [Show All](https://blog.sinorbis.com) ###### [Sinorblog](https://blog.sinorbis.com) / [WhatsApp Marketing](https://blog.sinorbis.com/topic/whatsapp-marketing) / Understanding WhatsApp Business API pricing.. 9 min read # Understanding WhatsApp Business API pricing structure: A simplified guide August 20, 2025 | ![](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/read-img.png)   [Jessica Naing](https://blog.sinorbis.com/author/jessica-naing) Navigating the WhatsApp Business API pricing structure can be confusing, especially with the shift from a conversation-based to a per-message billing model. This guide breaks down the current pricing system, message categories, free messaging windows, and how it all works with the Sinorbis Experience Platform. If you're specifically looking to understand how Sinorbis' Conversation Credits work, you can skip ahead to that section [here](https://blog.sinorbis.com/whatsapp-business-api-pricing#Sinorbis-credit).   ## How WhatsApp pricing works WhatsApp charges for each message template that is successfully delivered to a user, unless it falls within a free messaging window. Charges are determined by: - Recipient location (based on country calling code) - Message category (Marketing, Utility, Authentication, Service) - Market–Category rate published by WhatsApp   ## Message templates and categories A message template is a pre-approved, structured message format that organisations use to broadcast or re-engage conversations with contacts. Message templates can be categorised based on the content and intent of the messages. WhatsApp uses this categorisation system by charging different rates when a templated message is delivered. Message templates are categorised based on their content and purpose:  - Marketing: Used for sending promotions, product announcements, or ads. - Utility: For transactional messages like order confirmations, shipping updates, or appointment reminders. - Authentication: Used to verify user identity with passcodes. If you send more than one type of message to the same user, for example, a marketing message and a utility message, each category is charged separately.     ## Free messaging windows The pricing model includes built-in opportunities to message customers at no charge. 1. Customer service window When a contact sends your business a message, you can reply free of charge within a 24-hour window. You can use: - Service (free-form) messages - Utility template messages This 24-hour timer resets each time the customer sends a new message.   1. Free entry point window If a user starts a conversation by: - Clicking an ad that opens WhatsApp - Using a Facebook Page action button and you respond within 24 hours, you open a 72-hour free entry point. During this period, all messages (including templates) are free.   ## Messaging limits The number of messages a business can initiate within a 24-hour period is subject to limits, often starting at 250 messages which can be scaled up to an unlimited number of messages over time, depending on your organisation’s needs and the quality of your message such as open rates and number of block or SPAM reports, which is vetted by Meta. You can request to increase this limit based on your organisation’s needs and the engagement levels observed from your messages.   ## What is a Conversation Credit? WhatsApp charges different rates for messages depending on the country, making it challenging to manage costs effectively. To simplify this process, Sinorbis has developed a credit system where each credit allows for a certain number of messages, based on the region you are messaging. Conversation Credits provide a predictable way to standardise the complex pricing models of various social messaging channels on the [Sinorbis Experience Platform](https://www.sinorbis.com/sinorbis-experience-platform). The Sinorbis Engage subscription starts with 10,000 credits per month, with options to increase this limit based on your communication needs. Any unused credits will expire at the end of the month. Below is a breakdown of how many messages one Conversation Credit allows on WhatsApp in specific regions. Please note that the credit allocation per country is subject to change if Meta updates its pricing rates.   | **Country** | **# Credits / Mkt Message** | | --- | --- | | India | 1.0 | | Turkey | 1.5 | | Colombia | 1.7 | | Ethiopia | 3.1 | | Ghana | 3.1 | | Rest of Africa | 3.1 | | North America | 3.5 | | Indonesia | 3.7 | | United Arab Emirates | 3.7 | | Mexico | 4.0 | | Rest of Middle East | 4.7 | | Israel | 4.9 | | Saudi Arabia | 5.1 | | Pakistan | 5.2 | | South Africa | 5.3 | | Brazil | 5.6 | | Nigeria | 5.9 | | Australia | 6.6 | | Bangladesh | 6.6 | | Hong Kong | 6.6 | | Japan | 6.6 | | Nepal | 6.6 | | Philippines | 6.6 | | Singapore | 6.6 | | Sri Lanka | 6.6 | | Taiwan | 6.6 | | Thailand | 6.6 | | Vietnam | 6.6 | | Spain | 6.9 | | Peru | 6.9 | | Argentina | 7.0 | | Kenya | 7.3 | | United Kingdom | 7.4 | | Italy | 7.7 | | South Korea | 8.0 | | Rest of Western Europe | 8.2 | | Other | 8.4 | | Malaysia | 9.5 | | Rest of Asia Pacific | 10.2 | | Rest of Latin America | 10.3 | | Russia | 11.2 | | Rest of Central & Eastern Europe | 12.0 | | Chile | 12.4 | | Egypt | 15.0 | | France | 16.0 | | Germany | 19.0 | | Netherlands | 22.3 |   Navigating the intricacies of WhatsApp Business API pricing can be challenging, but understanding how it works is crucial for optimising your communication strategies. If you have any questions or want to learn more about how this pricing structure can work for your organisation, contact our WhatsApp specialists below.   ### Don't forget to share this post! - [![](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/facebook1.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.sinorbis.com/whatsapp-business-api-pricing) - [![](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/twitter.png)](https://x.com/intent/post?url=https://blog.sinorbis.com/whatsapp-business-api-pricing) - ![](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/whatsapp1.png) - [![](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/linkedin1.png)](https://www.linkedin.com/sharing/share-offsite/?url=https://blog.sinorbis.com/whatsapp-business-api-pricing) - [![](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/messenger1.png)](https://www.facebook.com/dialog/send?link=https://blog.sinorbis.com/whatsapp-business-api-pricing) - ![](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/link-open-flat1.png) - ![](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/has.png) ### Read more about WhatsApp Marketing #### [9 min read 1645 May 1, 2025 Engaging audiences across Asia with personalised WhatsApp messaging ![Read this article](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/right-arrow.png) ![Read this article](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/right-arrow-white.webp)](https://blog.sinorbis.com/personalised-whatsapp-messaging) #### [9 min read 2595 September 4, 2024 How to use WhatsApp Broadcast for marketing across Asia ![Read this article](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/right-arrow.png) ![Read this article](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/right-arrow-white.webp)](https://blog.sinorbis.com/whatsapp-broadcast) #### [9 min read 1011 August 22, 2024 WhatsApp Web: Tips, features, and setup guide ![Read this article](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/right-arrow.png) ![Read this article](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/right-arrow-white.webp)](https://blog.sinorbis.com/whatsapp-web) ## Ready to get started? 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