Searches by Chinese tourists for travel to Australia surged 201 per cent in 2015, compared with a 35 per cent increase for the US and 17 per cent for Europe.
Fifty-six per cent of Chinese foreign tourists are 35 or younger, 54 per cent are female, 59 per cent have children at or before school age, and 40 per cent earn more than $2000 per month — three times the average wage. Almost half come to Australia independently, not with tour groups.
Although China is the second-largest source of visitors to Australia after New Zealand, it is heading to overtake NZ in the 2017-18 financial year.
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