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Premium products are hot in China

February 22, 2017 |   Christine Lee

As reported by Marketing Interactive.

Chinese consumers are looking for a taste of the good life, and not just those who are wealthy. Sales of premium tier products, as goods that cost at least 20% more than the average price for the category, are growing at a rapid pace.

According to recent Nielsen Retail Sales data, which captures sales and price data from major retail chains, factors on both the supply and demand side are driving the growth of the premium segment in China ... Read More

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