As reported by Branding in Asia.
Whether it’s small, medium or large-sized businesses, more and more brands are looking for ways to resonate with Chinese consumers. But, it’s not the simple proposition that marketers might be hoping for.
China is not one market, but many spread across a vast area. And it’s made up of modern Chinese consumers that are savvy, spoiled, obsessed with social media, attached to their smartphones and operating in an increasingly cashless society. So what can marketers do to get their attention?
