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Chinese luxury consumers: More global, more demanding, still spending

August 24, 2017 |   Christine Lee

As reported by McKinsey & Company.

Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a new approach to keep them interested.

The importance of China for the luxury-goods market is best shown through some statistics. The number of Chinese millionaires is expected to surpass that of any other nation by 2018, and by 2021 China is expected to have the most affluent households in the world. …Read full article here

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