As reported by Technode.
For the past few weeks, Chinese e-commerce titans have been racking their brains as the year’s largest shopping spree, Singles’ Day is fast approaching on November 11. This isn’t just a competition of who has the best marketing stunts or the biggest subsidies for vendors; the life and death of the online retailers also depend on those who deliver the parcels safe and on-time.
This year’s Singles Day promotion week, which run from November 11-16, is projected to reach a new record of over one billion packages (in Chinese), a 35% increase from last year and about the number of packages that got sent during the entire year of 2006, according to the Chinese State Post Bureau. That means every Chinese person will receive at least one package on average during Singles Day this year. The peak day will see a turnover of 340 million parcels, triple the regular amount, estimates the Bureau.
