As reported by Undercurrent News.
Chinese shoppers value food safety and product quality above all when buying imported food products online, according to a new survey by iResearch Consulting Group, a Chinese market research firm.
Based on an online survey of 1,259 Chinese consumers, the survey finds food safety and product quality rank ahead of trust in e-commerce platforms; attractive prices; convenience; and being accustomed to shopping online, among the factors which determine Chinese shoppers' purchases.
