Creating and managing a digital marketing presence in China can be challenging, but also incredibly rewarding if done right. China is one of the largest consumer markets in the world, and it is predicted to grow nearly 40% by 2021. In this post, we have summarised some of the key insights and trends around digital marketing in China to help you succeed.
1. WeChat now lets users shop on JD with just a few clicks
As reported by Jing Daily.
WeChat has launched a new shopping function that lets people shop on JD with just a few taps. Now simply by entering consumer product related keywords into the search box at the top of the WeChat homepage or the search function in the “Discover” tab, top search results popping up are product pages JD.com.
On top of the new shopping function, WeChat also quietly rolled out another new Red Packet feature called “Relative Card” in anticipation for Father’s Day.
Read more on Jing Daily
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2. Chinese consumers show strong demand for imported products
As reported by Xinhua News.
Chinese consumers want imported products, a survey showed. Over 20 percent of 1,397 respondents said imported products account for more than 30 percent of their total consumption, according to a survey released by the Ministry of Commerce.
Cosmetics are the most popular imported product, followed by maternal and infant supplies, watches and glasses.
Read more on Xinhua News
Learn more about marketing to Chinese consumers
3. Eight ways WeChat can help luxury brands reach Chinese consumers
As reported by South China Morning Post.
There’s no doubt that China is the place to be for luxury brands right now. So how can businesses tap into this huge market?
Thankfully, China is one of the most digitally innovative countries in the world, which means companies have a host of opportunities to enter the market.
Read more on South China Morning Post
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4. Brands must localise and adopt a local flavour in order to succeed in China
As reported by The Drum.
Brands such as P&G and Unilever are struggling in China because the organisational structures do not enable localisation, according to Kantar Consulting’s North Asia managing partner Bernhard Wessels.
Wessels told The Drum, the brands that will succeed in China are those which adopt a local flavour or localise elements of their marketing or branding but also maintain the nuances of western brands, such as Starbucks or Coca-Cola.
Read more on The Drum
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5. Ctrip takes revenue boost from Chinese outbound travellers
As reported by Phocus Wire.
Ctrip, China’s largest online travel agency, posted strong financial results for the first quarter of 2018. Net revenue increased 11% compared to the same period a year earlier, to $1.1 billion.
The Shanghai-based company also reported strong earnings of $170 million in the first three months of 2018, 19 times more than the first quarter of 2017.
Read more on Phocus Wire
Learn more about marketing to Chinese travellers
