Digital Brochures to build awareness and generate leads in China

If you’re exploring the Chinese market and are investing in attending or exhibiting at trade shows in China, maximising your impact at these events is key. But if you’ve attended an event or travelled for business in China, you will have likely experienced the difficulties with loading any kind of digital asset or promotional material from outside of China. 

Marketing collateral can be painfully slow to load, and your image/video assets may not even load at all. This poses a big challenge for brands that are looking to demonstrate they are China-ready to prospects at these events.

Adding to the challenge is that until you’ve built some traction in the market you may not be ready invest in a more robust digital presence in China, such as a WeChat Official Account or Chinese website. 

These challenges are exactly what our newest feature was built to address: Digital Brochures for China

What is a Digital Brochure for China?

A Digital Brochure for China is a lightweight, WeChat-optimised, localised digital asset that enables brands to be visible behind the firewall. Here is what makes it unique:

• Loads seamlessly in China including images and videos without the need for a Chinese entity or ICP license/filing.
  
  
• Fully optimised and compatible for shareability within WeChat but does not require a WeChat Official account.
  
  
• Forms allow lead collection that can be directly integrated with your western CRM.
  
  
• Cost-effective alternative to setting up a full digital presence in China initially but designed to be flexible so you can be easily scale into a more robust presence when you’re ready.
  
  
• Faster, smarter launch: Deploy a digitally optimised brochure that is visible and accessible across China’s platforms in just weeks.
  
  
• Trackability: Advanced analytics to see who visited, how long they spent on each page, and how shared links performed. You can even see which events are driving traffic and leads.
  
  
• Complete control: Update your brochure instantly through Sinorbis CMS, with no coding and no costly reprints required.
  
  

Key features of Sinorbis' digital brochure CMS

Creating a digital brochure is effortless on the Sinorbis Experience Platform. Here’s how we make it easy:

• Drag-and-drop editor: Build WeChat-optimised pages in minutes, no coding needed.
• Professional templates: Choose from pre-built layouts tailored for education, B2B, and other verticals.
• Auto-translate: Seamlessly generate content in multiple languages, including Simplified Chinese.
• Form builder + CRM integrations: Capture leads and sync them with Salesforce, HubSpot, Marketo and more.
• Sinorbis Profile: Track user actions across WeChat and the web, including form submissions and broadcast engagement.

Ready to start building your digital brochure? Request a demo to see how you can accelerate engagement in China.

See Sinorbis in action

Request a demo to learn how we can help bolster your digital experience in China.