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Chinese International Students Are the New Brand Champions

May 1, 2018 |   Christine Lee

As reported by Jing Daily.

With first-hand access to the latest trends from a wide variety of luxury brands, Chinese students abroad have become unofficial opinion leaders for their friends and peers back home.

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According to a survey conducted by China Luxury Advisors, 31 percent of Chinese students in New York and Boston escort friends and family on shopping trips at least once every three months. Thirty-four percent purchased luxury goods to take back to China at a similar frequency.

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