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All Articles 6 articles

Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.

News 6 articles

Find out what’s been happening at Sinorbis recently. Learn more about the team behind our work and discover what we’ve been working on.

Digital Marketing in China 6 articles

With one of the world’s largest online communities, China’s digital marketing landscape is constantly changing and incredibly unique. Learn more about the way Chinese consumers use the web and interact with social media and read the latest Chinese Digital Marketing News and insights with Sinorblog and discover how to overcome the technical challenges business face when operating from outside of China.

The Chinese consumers 6 articles

You might know about the Chinese market, but it’s essential you know who you’re marketing to. Understand Chinese consumers and their shopping habits with Sinorblog as we share insights, research and analysis on consumer preferences and the different mindsets of key consumer groups in the region.

Doing business in China 6 articles

Discover what it’s really like to do business in China as we share first-hand insights, case studies, tips and general information on the Chinese business environment.

Economy and Culture 6 articles

Get the latest news on the Chinese economic system and learn more about the unique cultural differences of the Chinese market with Sinorblog.

From the web 6 articles

Keep updated on what’s happening in China with Sinorblog. Here you’ll find our insights on China’s economic headlines, statistics, market interest, companies, business opportunities and everything else you need to know when doing business in the Chinese market.

Single's Day 2016, the largest shopping day in history

Alibaba blows last year’s record out of the water

On 11 November 2016, Alibaba sold a record breaking ¥120.7 Bn (A$23.2 Bn) total GMV (Gross Merchandise Value) in 24 hours, 32% more than last year’s figures of ¥91.2 Bn (A$17.5 Bn).

At the nationwide shopping spree’s peak, Alipay processed 120,000 transactions per second and Alibaba Cloud processed..

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The China Australia Free Trade Agreement - ChAFTA

The China Australia Free Trade Agreement (ChAFTA) is a game changer for Australian companies involved with China as it paves the way for easier trade between the two countries. This bilateral agreement will not only put Australia on a level playing field with other nations who have already signed FTAs with China, it will also put Australia at an..

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Remain Visible in Baidu SEM After the Wei Zexi Incident

21-year-old Wei Zexi, a Chinese college student, hit the news in April when he died from a rare form of cancer. It wasn’t his death that raised concern, but the form of treatment he was given in a Beijing hospital. He had sought help for his condition, searching for answers from China’s top search engine, Baidu. He chose an experimental treatment from a..

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The launch of Sinorbis

During the morning of Tuesday 31 May 2016, Sinorbis hosted its official launch event in the heart of Sydney CBD at Merivale’s event venue, Fourth Floor. Guests, who included clients, investors and media representatives, mingled over delicate sweets and treats, and I’m sure I heard someone say something about a dragon….

To business, and kicking off the..

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Is it the right time to enter the Chinese Market?

These days, the Chinese economy is one which often confuses business owners.

Who hasn’t seen one of those reports describing "new normal" low GDP levels, massive economic bubbles or China’s stock market crashes?

Despite all this, the Chinese market is one that is filled with opportunities for overseas businesses. China, as well as being the second..

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The birth of Sinorbis

In Latin, Sina means China and Orbis, the World. Our mission at Sinorbis is to connect Chinese customers with the rest of the world…

For those who have worked with me, it is no secret that I have always been fascinated by the huge potential of the online Chinese market.

It started 10 years ago through my interactions with e-long, the joint venture that..

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