While the US is still the most popular long-haul destination for Chinese outbound travellers, Australia is rapidly catching up as a preferred holiday destination.
Exclusive data from Sogou (one of China’s largest search engines) reveals that searches for travel to Australia surged by 201% in 2015, compared with a 35% increase for the US and 17% increase for Europe over the same period.
“The market is wide open to proactive businesses prepared to adapt their processes to suit the needs of the Chinese tourist. Australian tourism and hospitality operators have the opportunity to tap into this burgeoning market, and our researched-based insights show that a three-pronged approach – adapt, invest and attract – is most effective in targeting Chinese outbound travellers”.
