Digital marketing in China: our top stories for October 2019

In October's From the Web we include top articles on the nuances of the political language used by Chinese; that personal growth is the new luxury for China’s elite; whether failing in China leads to global failure, and more!

1. China's "mainstream"

As reported by China Media Project.

Understanding China requires a high-level of sensitivity to the..

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Digital marketing in China: our top stories for August 2019

In August's From the Web we include top articles on Alibaba's acquisition of Netease Kaola; the success story of a Canadian brand on Tmall; dealing with fake followers and more!

1. Alibaba acquires NetEase Kaola for $2 billion

As reported by Technode.

Alibaba Group announced today that it has acquired NetEase’s cross-border e-commerce unit Kaola for..

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Digital marketing in China: our top stories for June 2019

This month in From the Web we showcase articles on the growth of Chinese tourism in Australia, where China's biggest consumption growth is happening, and a true love story between Chinese Millennials and anti aging pills, plus more!

1. Australia nets US$8.2 billion from Chinese tourism

As reported by Asia Times.

The number of international visitors to..

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Digital marketing in China: our top stories for May 2019

In this month's From the Web we provide insights on Chinese consumers - from their hate of email, to tactics you need for their loyalty. We've also included how Australia has used Thor to lure Chines travellers, Chinese travel habits, plus more!

1. Five key customer loyalty tactics you need to consider for China

As reported Splio.

A whopping 82% of..

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Digital marketing in China: our top stories for March 2019

Sinorbis' From the Web includes top articles to help you develop your digital marketing strategy to attract Chinese consumers. This month we include insights from the day in the life of 3 WeChat savvy users, how KOLs increase WeChat ad engagement and their fans are converted into sales and China's online spending and travel habits, plus more! 

 

1. A..

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Digital marketing in China: our top stories for January 2019

In this month's From the Web our top stories include how luxury brands push 'the pig' in Chinese New Year campaigns along with five lessons for Chinese New Year. We also include stories on how China’s online shoppers are on course to spend US$2 trillion in 2019, and why Chinese tourists are shopping less .... plus more!

1. Luxury brands push the pig in..

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Digital marketing in China: our top stories for December 2018

Wrapping up your 2018 China digital marketing plan? Read this month's top stories to learn about China's new e-commerce law; digital trends that are shaping China's consumer landscape; Chinese Gen-Zer's shopping behaviors;  the social media platforms Chinese turn to to vent their complaints .... and more.

1. How China's first e-commerce law will shape..

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Digital marketing in China: our top stories for November 2018

Looking to reach Chinese consumers? This month's post includes stories on Chinese travellers - what they want on a luxury holiday, and how they are changing the travel landscape. Plus, the latest China social media report, how brand's can't afford to skip WeChat marketing, and the growing popularity of home decoration among Chinese millennials. 

1. ..

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Digital marketing in China: our top stories for October 2018

Understanding trends in China is essential when targeting Chinese digital consumers. In this post we include the latest stories on boosting sales with WeChat, the surge of mobile payment options amoung Chinese travellers, an infographic on what happens in one minute on the Chinese Internet, and more.

1. WeChat on-demand service boosts sales

As reported..

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Digital marketing in China: our top stories for September 2018

Reaching Chinese digital consumers can be difficult, but as one of the largest markets in the world, it offers an enormous opportunity to Western businesses. In this post we include top stories on China's expected surge in pet spending, how China’s Millennial travellers differ to their parents, the trend towards choosing to go green as a core lifestyle..

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