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Keep updated on what’s happening in China with Sinorblog. Here you’ll find our insights on China’s economic headlines, statistics, market interest, companies, business opportunities and everything else you need to know when doing business in the Chinese market.

Digital marketing in China: our top stories for September 2018

Reaching Chinese digital consumers can be difficult, but as one of the largest markets in the world, it offers an enormous opportunity to Western businesses. In this post we include top stories on China's expected surge in pet spending, how China’s Millennial travellers differ to their parents, the trend towards choosing to go green as a core lifestyle..

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Digital marketing in China: our top stories for August 2018

As one of the largest consumer markets in the world, China offers enormous opportunities to Western businesses. In this post, we include top stories on Chinese consumer behaviour, travel habits, and China's 800 plus million internet users.

 

1. Chinese consumers seek social currency online

As reported by WARC.

Chinese people are significantly more..

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Digital marketing in China: our top stories for July 2018

China is one of the largest consumer markets in the world, and offers an enormous opportunity to Western businesses. In this post, we include top stories about marketing to Chinese consumers and Chinese travellers plus China’s preference for foreign baby milk formula.

1. Wine exports smash records on the back of surging China demand

As reported by The..

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Digital marketing in China: our top stories for June 2018

Creating and managing a digital marketing presence in China can be challenging, but also incredibly rewarding if done right. China is one of the largest consumer markets in the world, and it is predicted to grow nearly 40% by 2021. In this post, we have summarised some of the key insights and trends around digital marketing in China to help you succeed.

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Opinion: Foreign Brands Are Frustrated by Chinese E-Commerce

As reported by Jing Daily.

These days, few China business articles fail to mention the glories of Chinese e-commerce. Alibaba, JD.com, and Secoo are huge, publicly listed companies handling ungodly amounts of revenue, and these articles always emphasize how effectively they can get luxury products into the hands of eager Chinese customers.

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How Luxury Players Can Remain Prestigious on WeChat

As reported by Jing Daily.

With new features such as mini-programs and brand zones, and by investing in China’s second-largest e-commerce website JD.com, WeChat has increasingly built out its commerce capabilities in recent years.

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It has become one of the top options for brands and retailers that hope to capitalize on the social..

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Nielsen, Alipay white paper shows overseas merchants cannot ignore Chinese mobile payments

According to a recent white paper released by Nielsen and Alipay, 65% of Chinese tourists sampled have used mobile payments while travelling overseas, compared with only 11% of non-Chinese tourists.

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The white paper, “Outbound Chinese Tourism and Consumption Trend: 2017 Survey” found that 91% Chinese tourists said they were more likely..

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Chinese International Students Are the New Brand Champions

As reported by Jing Daily.

With first-hand access to the latest trends from a wide variety of luxury brands, Chinese students abroad have become unofficial opinion leaders for their friends and peers back home.

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According to a survey conducted by China Luxury Advisors, 31 percent of Chinese students in New York and Boston escort friends..

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Digital Red Envelopes Are a Crucial Marketing Tool in China

As reported by Jing Daily.

Chinese New Year has come and gone, but red envelopes, or hongbao, are here to stay. While the likes of Mulberry and Dolce and Gabbana have been known to tap into the Chinese tradition of gifting money during Spring Festival, many other brands have found ways to benefit from hongbao‘s evolving role in China’s mobile..

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Luxury brands target rich Chinese students

As reported by Warc.

Wealthy Chinese students studying abroad are an increasing focus for luxury brands, with label-loving students acting as key opinion leaders and personal shoppers in international Chinese communities.

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According to a survey conducted by China Luxury Advisors and published in the South China Morning Post, 31% of Chinese..

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