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Opinion: Foreign Brands Are Frustrated by Chinese E-Commerce

As reported by Jing Daily.

These days, few China business articles fail to mention the glories of Chinese e-commerce. Alibaba, JD.com, and Secoo are huge, publicly listed companies handling ungodly amounts of revenue, and these articles always emphasize how effectively they can get luxury products into the hands of eager Chinese customers.

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How Luxury Players Can Remain Prestigious on WeChat

As reported by Jing Daily.

With new features such as mini-programs and brand zones, and by investing in China’s second-largest e-commerce website JD.com, WeChat has increasingly built out its commerce capabilities in recent years.

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It has become one of the top options for brands and retailers that hope to capitalize on the social..

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Nielsen, Alipay white paper shows overseas merchants cannot ignore Chinese mobile payments

According to a recent white paper released by Nielsen and Alipay, 65% of Chinese tourists sampled have used mobile payments while travelling overseas, compared with only 11% of non-Chinese tourists.

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The white paper, “Outbound Chinese Tourism and Consumption Trend: 2017 Survey” found that 91% Chinese tourists said they were more likely..

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Chinese International Students Are the New Brand Champions

As reported by Jing Daily.

With first-hand access to the latest trends from a wide variety of luxury brands, Chinese students abroad have become unofficial opinion leaders for their friends and peers back home.

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According to a survey conducted by China Luxury Advisors, 31 percent of Chinese students in New York and Boston escort friends..

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Digital Red Envelopes Are a Crucial Marketing Tool in China

As reported by Jing Daily.

Chinese New Year has come and gone, but red envelopes, or hongbao, are here to stay. While the likes of Mulberry and Dolce and Gabbana have been known to tap into the Chinese tradition of gifting money during Spring Festival, many other brands have found ways to benefit from hongbao‘s evolving role in China’s mobile..

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Luxury brands target rich Chinese students

As reported by Warc.

Wealthy Chinese students studying abroad are an increasing focus for luxury brands, with label-loving students acting as key opinion leaders and personal shoppers in international Chinese communities.

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According to a survey conducted by China Luxury Advisors and published in the South China Morning Post, 31% of Chinese..

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Mobile usage to overtake TV this year in China

As reported by The Drum.

Chinese consumers will spend more time on their mobile devices than watching TV this year, according to new research from eMarketer.

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The research reveals adults in China will spend 2 hours, 39 minutes a day on mobile devices in 2018, which will account for 41.6% of their daily media time.

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China leapfrogs New Zealand as Australia's top tourist source

As reported by Reuters.

China has leapfrogged New Zealand to become the top source country for travellers to Australia in the 12 months to February, as overall visitor numbers hit a record high.

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Some 1.39 million Chinese visited Australia during the period, up 13.2% on the year prior and for the first time exceeding travellers from..

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How brands can better engage Chinese consumers on social media

As reported by Branding in Asia.

Whether it’s small, medium or large-sized businesses, more and more brands are looking for ways to resonate with Chinese consumers. But, it’s not the simple proposition that marketers might be hoping for.

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China is not one market, but many spread across a vast area. And it’s made up of modern Chinese..

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'Girl power': Tmall releases new study on behaviours of female consumers in china

As reported by The Drum.

Alibaba’s Tmall, its consumer ecommerce platform for global and domestic brands and retailers in China, has released a report on the growing beauty demands and the female consumer trends in China.

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The key finding that the report found was that China remains a key market for both global and domestic beauty..

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