e-commerce in China 20 articles

11 Chinese e-Commerce Festivals You Need to Mark in Your Diary

China’s Singles’ Day has gained attention from all corners of the world in recent years, as companies attempt to capture their share of the Chinese market in the globe’s largest annual online shopping spree – selling AU$33 billion worth of products in last year’s event alone.

Chinese eCommerce festivals: everything you need to know

While Singles’ Day is..

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How Australian businesses can capitalise on the rising Chinese demand

This article first appeared on Dynamic Export and has been republished on our blog (with edits).

With over 460 million online consumers and reaching US$750 billion sales in 2016, China is the world’s largest e-commerce market. What’s more, according to a report by Goldman Sachs, it is predicted to double by 2020.

Add to that the rise of the affluent and..

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Chinese Tourism Marketing tips to appeal to the Chinese traveller

The epic Chinese New Year migration is almost upon us. Known locally as ‘chunyun’, it is known as the world’s largest human migration, with around 3 billion trips expected to be made – this works out to about 2 trips for every single member of the Chinese population.

As affluence grows in China, more and more people are making trips to locations..

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CBEC China Case Study: How PharmaCare reaches Chinese digital consumer

After over three decades of success on home ground, major Australian producer of nutrition and supplement products, PharmaCare, was looking to tap into the lucrative China market. It wanted to bring household brands such as Nature’s Way, Bioglan, Fatblaster and Skindoctors to mainland Chinese digital consumers.

Airing Wang, PharmaCare’s brand manager..

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Companies that failed in China: How Nike, Givenchy and Vuitton failed

According to Global Rev Gen’s executive director Rob Brown, there are three big reasons why non-Chinese companies fail when it comes to doing business in China, which he revealed during his presentation at the Access China Summit 2017.

In part two of this three-part series, we revealed the second reason: “red ink”. This was the term Brown used to..

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Business failure in China: Why the biggest businesses failed

According to Global Rev Gen’s executive director Rob Brown, there are three big reasons why foreign companies failed in China, which he revealed during his presentation at the Access China Summit 2017.

In part one of this three-part series, we revealed the first reason: “red dragons”. This was the term Brown used to describe the extent to which power..

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Challenges of Doing Business in China: Uber, Google and Facebook

There are myriad examples of highly prominent non-Chinese companies who have attempted to do business in China, only to be forced to retreat later with their tails between their legs. Uber, Google, Asos … The list goes on.

Challenges companies face when doing business in China

Executive director of Global Rev Gen, Rob Brown, began his presentation at..

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China Australia business: 3 tips for businesses to succeed

Udo Doring, CEO and Executive Director of the Chamber of Commerce (AustCham) in Shanghai, says China offers an immense opportunity of Australian businesses. We recently had the chance to catch up with him to get his take on how Australian businesses and international brands can succeed in China. Here are his 3 key tips for China Australia business: 

1...

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3 tips to successfully launch a Tmall Global Store in China

Launched in 2014, Tmall Global is the international division of Taobao Tmall. It is currently the largest cross border e commerce platform in China, providing quality international products to Chinese consumers. 

For foreign brands looking to sell their products to the China market, Tmall China is a great start. There are more than 14,500 foreign brands..

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Tmall Global’s Top 5 most powerful and popular features

Tmall Global isn’t just a Chinese ecommerce platform that lets retailers host an online store. It also offers a comprehensive set of tools and promotional features to ensure that sellers can get their products effectively in front of the right audience. The store layout itself can be chosen from 55,000 different templates in 30 industries that allow..

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