All Articles 119 articles

Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.

How to use Tencent ads to reach Chinese international students

Recently, we were lucky enough to receive a visit from Silvia Zeng, Tencent’s Senior Business Development Manager for New Markets. Silvia was kind enough to spend some time giving us a comprehensive overview of the Tencent ecosystem and how education marketers can get the most out of Tencent advertising to reach Chinese international students.


Read more

Tencent advertising for universities: your webinar questions answered

We recently had the privilege of hosting Silvia Zeng, Tencent’s Senior Business Development Manager for New Markets, for a highly informative hour-long webinar on Tencent advertising for universities looking to recruit Chinese international students. If you weren’t able to make the webinar, you can download the recording here.

Many of our webinar..

Read more

5 ways marketers can take advantage of the Douyin app

Since bursting onto the scene in September 2016, Douyin has become one of the fastest-growing apps in China. In 2018, the app saw explosive growth going from 150 million to 250 million daily active users in the space of just 6 months.

But with signs growth is beginning to slow, is Douyin here to stay? More importantly, should marketers be jumping onto..

Read more

Our quick-fire guide to WeChat mini programs

Since their introduction in 2017, WeChat mini programs have taken the platform by storm. In the space of just 2 years, there are now 2.3 million mini programs, with 230 million daily active users (DUAs) – numbers that already rival the Apple App Store (2.1 million apps) and Google Play store (2.6 million apps), both of which have been around for over 10..

Read more

Why your China digital marketing strategy needs a growth mindset

We often see clients who are a bit overoptimistic about what it takes to be successful in China. “China has a population of 1.3 billion,” they say. “Even if we only manage a penetration of 0.1%, that’s still 13 million people – more than half the population of Australia!”

While this sounds great in theory, these numbers don’t give the full picture. When..

Read more

3 must-known facts about data security law in China

On 1 June 2017, the Chinese government put into effect the Cybersecurity Law, with the intention of bringing China in line with global cybersecurity and data privacy best practices that have been adopted elsewhere (such as the GDPR in Europe). The Law also includes penalties for non-compliance, including large fines (the maximum fine being RMB 1.. Read more

Why young Chinese study overseas

While some might think parental pressures play a large part in Chinese students’ decision to study overseas, it is indeed one of the least determining factors. In fact, students’ biggest drivers are internal ones ­­– expanding their international knowledge and having an enriched experience were the top reasons (64%) for studying abroad, followed by..

Read more

What marketers should know about the Chinese education system

Australia is one of the most coveted destinations for Chinese international students. In 2017, over 114,000 Chinese international students were hosted in Australia, making it the third most popular destination in the world.

Yet despite these students making up the Australian education sector’s most important demographic, relatively little is known about..

Read more

How to use Chinese New Year symbols in Marketing

Chinese New Year is a highly lucrative time for brands targeting the Chinese market. It is a time of unrivalled spending, as consumers dine out, put on lavish banquets, purchase new clothes, invest in new furnishings and give each other valuable gifts and hongbao (red packets). In 2018, Chinese consumers spent a record-breaking 926 billion yuan ($146..

Read more

How to succeed in WeChat B2B Marketing

With over 1 billion active monthly users, WeChat is not just a social app but it is a powerful platform for B2B marketing. In recent years, WeChat’s relevance as a business tool has significantly increased. It facilitates business connections and allows you to build stronger relationships with your business partners in China. 

In Part 2 of this blog post..

Read more