All Articles 94 articles

Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.

What marketers should know about the Chinese education system

Australia is one of the most coveted destinations for Chinese international students. In 2017, over 114,000 Chinese international students were hosted in Australia, making it the third most popular destination in the world.

Yet despite these students making up the Australian education sector’s most important demographic, relatively little is known about..

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How to use Chinese New Year symbols in Marketing

Chinese New Year is a highly lucrative time for brands targeting the Chinese market. It is a time of unrivalled spending, as consumers dine out, put on lavish banquets, purchase new clothes, invest in new furnishings and give each other valuable gifts and hongbao (red packets). In 2018, Chinese consumers spent a record-breaking 926 billion yuan ($146..

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How to succeed in WeChat B2B Marketing

With over 1 billion active monthly users, WeChat is not just a social app but it is a powerful platform for B2B marketing. In recent years, WeChat’s relevance as a business tool has significantly increased. It facilitates business connections and allows you to build stronger relationships with your business partners in China. 

In Part 2 of this blog post..

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WeChat Advertising: How to get it right as a foreign brand

With WeChat's growing user base and booming popularity in China, WeChat advertising is an important element for your digital strategy in China.

Having recently hosted a WeChat Marketing Live webinar, I came to the realisation that advertising on WeChat is of significant interest to many foreign companies looking to expand into China but it still lies in..

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4 reasons to support your distributor in China through marketing

Working with a distributor in China is an effective and oftentimes necessary step for small and medium sized businesses to sell to Chinese consumers. And once you have put in the hard yards and found a Chinese distributor that you trust, it can be tempting to adopt a hands-off approach and just let them handle all your China marketing and sales activity..

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Case Study: Alula launches WeChat marketing campaign

ABOUT ALULA

Alula is a new premium infant milk formula (IMF) product, belonging to Aspen. The IMF is an advanced complex care product that provides comprehensive nutrients to meet babies’ growth needs.

In September 2017, Alula – with the help of Sinorbis – launched in the Chinese market with an all-encompassing, multi-channel marketing campaign under..

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Driving customer engagement through WeChat content marketing

Successfully acquiring WeChat followers is only one piece of the puzzle in your WeChat marketing campaign. It is important to continue to keep users engaged to develop brand affinity and help drive users to conversion. Here are some tips on best practice:

WECHAT CONTENT MARKETING

If there’s one thing the experts always tout about WeChat, it is the..

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WeChat Brand Marketing: How to use WeChat to build awareness

When it comes to WeChat marketing, a ‘build it and they will come’ approach simply doesn’t work. Businesses must be highly proactive about driving follower acquisition to gain sufficient reach and engagement with their brand marketing efforts.

What is WeChat Brand Marketing? 

WeChat brand marketing is all about leveraging the key features and functions..

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How to set up WeChat official account

Setting up an official WeChat account as an international business can be a somewhat confusing affair. In China, WeChat is known as Weixin and only if you have an account on Weixin will your posts be seen by consumers in China. This is due to Chinese internet regulation, also known as the Great Firewall, that Tencent needs to adhere to. 

WeChat Account..

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Companies that failed in China: How Nike, Givenchy and Vuitton failed

According to Global Rev Gen’s executive director Rob Brown, there are three big reasons why non-Chinese companies fail when it comes to doing business in China, which he revealed during his presentation at the Access China Summit 2017.

In part two of this three-part series, we revealed the second reason: “red ink”. This was the term Brown used to..

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