All Articles 111 articles

Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.

Our quick-fire guide to WeChat mini programs

Since their introduction in 2017, WeChat mini programs have taken the platform by storm. In the space of just 2 years, there are now 2.3 million mini programs, with 230 million daily active users (DUAs) – numbers that already rival the Apple App Store (2.1 million apps) and Google Play store (2.6 million apps), both of which have been around for over 10..

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Why your China digital marketing strategy needs a growth mindset

We often see clients who are a bit overoptimistic about what it takes to be successful in China. “China has a population of 1.3 billion,” they say. “Even if we only manage a penetration of 0.1%, that’s still 13 million people – more than half the population of Australia!”

While this sounds great in theory, these numbers don’t give the full picture. When..

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3 must-known facts about data security law in China

On 1 June 2017, the Chinese government put into effect the Cybersecurity Law, with the intention of bringing China in line with global cybersecurity and data privacy best practices that have been adopted elsewhere (such as the GDPR in Europe). The Law also includes penalties for non-compliance, including large fines (the maximum fine being RMB 1.. Read more

Why young Chinese study overseas

While some might think parental pressures play a large part in Chinese students’ decision to study overseas, it is indeed one of the least determining factors. In fact, students’ biggest drivers are internal ones ­­– expanding their international knowledge and having an enriched experience were the top reasons (64%) for studying abroad, followed by..

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What marketers should know about the Chinese education system

Australia is one of the most coveted destinations for Chinese international students. In 2017, over 114,000 Chinese international students were hosted in Australia, making it the third most popular destination in the world.

Yet despite these students making up the Australian education sector’s most important demographic, relatively little is known about..

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How to use Chinese New Year symbols in Marketing

Chinese New Year is a highly lucrative time for brands targeting the Chinese market. It is a time of unrivalled spending, as consumers dine out, put on lavish banquets, purchase new clothes, invest in new furnishings and give each other valuable gifts and hongbao (red packets). In 2018, Chinese consumers spent a record-breaking 926 billion yuan ($146..

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How to succeed in WeChat B2B Marketing

With over 1 billion active monthly users, WeChat is not just a social app but it is a powerful platform for B2B marketing. In recent years, WeChat’s relevance as a business tool has significantly increased. It facilitates business connections and allows you to build stronger relationships with your business partners in China. 

In Part 2 of this blog post..

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WeChat Advertising: How to get it right as a foreign brand

With WeChat's growing user base and booming popularity in China, WeChat advertising is an important element for your digital strategy in China.

Having recently hosted a WeChat Marketing Live webinar, I came to the realisation that advertising on WeChat is of significant interest to many foreign companies looking to expand into China but it still lies in..

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4 reasons to support your distributor in China through marketing

Working with a distributor in China is an effective and oftentimes necessary step for small and medium sized businesses to sell to Chinese consumers. And once you have put in the hard yards and found a Chinese distributor that you trust, it can be tempting to adopt a hands-off approach and just let them handle all your China marketing and sales activity..

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Case Study: Alula launches WeChat marketing campaign

ABOUT ALULA

Alula is a new premium infant milk formula (IMF) product, belonging to Aspen. The IMF is an advanced complex care product that provides comprehensive nutrients to meet babies’ growth needs.

In September 2017, Alula – with the help of Sinorbis – launched in the Chinese market with an all-encompassing, multi-channel marketing campaign under..

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