All Articles 99 articles

Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.

Opportunities for the Australian education sector in China

While most tertiary education providers are aware of the importance of Chinese international students to their market, the opportunities aren’t limited to this sector. Indeed, there are many educational opportunities that Australia – and indeed other countries – can take advantage of, from K-12 all the way through to postgraduate and vocational education.

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5 top tips for cracking the Chinese education market

The Chinese market is an exciting one for education providers, but cracking this market is fraught with challenges. Strategies that work at home won’t necessarily translate, and it can be difficult to navigate the intricacies of culture, language and a highly unique marketing landscape.

In order to sort out the dos from the don’ts, we enlisted the help..

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Key factors to successfully doing business in China

If there’s someone who knows something about successfully doing business in China, it’s Alison Airey, CEO of the Australia China Business Council (ACBC). The ACBC is a membership-based, non-profit, non-government organisation which actively promotes two-way trade and investment, and economic cooperation and understanding, between the business communities..

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How to use WeChat to target Chinese overseas

With over 1 billion monthly active users, WeChat is a social media powerhouse. But its influence is not just limited to within China’s borders, with a significant number of active users located outside of China.

There are, for example, around 1.5 million Chinese students currently studying abroad – and this is a demographic with a lot of spending power,..

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5 major trends in Australian exports to China

China is Australia’s biggest trading partner, representing 28% of Australia’s export market. While trade and investment relationships have been strong for many years, the enactment of the China Australia Free Trade Agreement in 2015 has boosted trade relations even further.

The Chinese market remains, therefore, a huge opportunity for Australian business..

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What marketers should know about the Chinese education system

Australia is one of the most coveted destinations for Chinese international students. In 2017, over 114,000 Chinese international students were hosted in Australia, making it the third most popular destination in the world.

Yet despite these students making up the Australian education sector’s most important demographic, relatively little is known about..

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China’s top 8 online shopping sites

Over the past decade, China’s e-commerce landscape has grown in leaps and bounds. Around 10 years ago, China accounted for less than 1% of the global e-commerce market; today, that share is a whopping 42%. China is such a huge player in e-commerce, it now handles more transactions per year than France, Germany, Japan, the UK and the US combined.

Image:..

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Chinese marketing: 5 creative Chinese New Year marketing ideas

 As important as Christmas is to Western consumers, the Chinese Lunar New Year is like Christmas on steroids. According to China UnionPay, last year Chinese consumers spent 926 billion yuan (around 185 billion Australian dollars) during the Lunar New Year holiday, a figure that was a year-on-year increase of 10%, according to the Ministry of Commerce.

So..

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How to use China’s fastest-growing apps for marketing

China’s home to a flourishing technology market with entrepreneurs developing hundreds of new apps every day. Recently, these apps have even been challenging China’s stable giants like Tencent, Alibaba and Baidu.

In this article, we’ll take a quick look at four of China’s fastest-growing apps, and reveal how marketers can leverage these apps to drive ..

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5 social media inspirations for Chinese New Year 2019

Social media is a particularly potent marketing weapon in China, with more than 80% of internet users accessing social networks regularly – around 60% of WeChat users access the platform more than ten times a day. But it is not just the high user engagement that makes social media such a unique opportunity for brands – it is also the unfettered..

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