All Articles 87 articles

Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.

5 tips for developing a Chinese search engine marketing strategy

Google’s dominance in the search engine market is unmatched in the world. With one exception: China. In the Middle Kingdom, the tech giant has been unable to establish itself as local regulation would have required Google to limit access to information considered sensitive by the government.

While there has been some talk lately that Google may be..

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Adapting to mobile marketing in China

China’s internet usage is the highest at the world, with 731 million people having access to the world wide web. Of that 731 million, a staggering 95% access the internet through their mobile.

What’s more: this is only about half of China’s total population, meaning there is still plenty of room for growth as more citizens get their hands on a..

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How to succeed in WeChat B2B Marketing

With over 1 billion active monthly users, WeChat is not just a social app but it is a powerful platform for B2B marketing. In recent years, WeChat’s relevance as a business tool has significantly increased. It facilitates business connections and allows you to build stronger relationships with your business partners in China. 

In Part 2 of this blog post..

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11 Chinese e-Commerce Festivals You Need to Mark in Your Diary

China’s Singles’ Day has gained attention from all corners of the world in recent years, as companies attempt to capture their share of the Chinese market in the globe’s largest annual online shopping spree – selling AU$33 billion worth of products in last year’s event alone.

Chinese eCommerce festivals: everything you need to know

While Singles’ Day is..

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WeChat Advertising: How to get it right as a foreign brand

With WeChat's growing user base and booming popularity in China, WeChat advertising is an important element for your digital strategy in China.

Having recently hosted a WeChat Marketing Live webinar, I came to the realisation that advertising on WeChat is of significant interest to many foreign companies looking to expand into China but it still lies in..

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How Australian businesses can capitalise on the rising Chinese demand

This article first appeared on Dynamic Export and has been republished on our blog (with edits).

With over 460 million online consumers and reaching US$750 billion sales in 2016, China is the world’s largest e-commerce market. What’s more, according to a report by Goldman Sachs, it is predicted to double by 2020.

Add to that the rise of the affluent and..

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4 reasons to support your distributor in China through marketing

Working with a distributor in China is an effective and oftentimes necessary step for small and medium sized businesses to sell to Chinese consumers. And once you have put in the hard yards and found a Chinese distributor that you trust, it can be tempting to adopt a hands-off approach and just let them handle all your China marketing and sales activity..

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How to appeal to Chinese millennial consumers

China’s millennials present a new generation of consumers. As a highly influential group, they are the driving force behind the consumption growth in both local and international markets. However, they have vastly different lifestyles and aspirations when compared to previous generations of Chinese consumers. With their spending patterns and increasing..

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Radio interview: How to break into China's digital market

Our CEO, Nicolas Chu, recently had the chance to have a chat with Gerry Edwards and Dave Chawner at Panda Radio U.K.  They discussed how Sinorbis is helping businesses to get high visibility in China through our online marketing platform. Due to the Great Firewall of China, many Western companies fail to reach Chinese consumers - their website is not..

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5 essential tips on how to build a website for China

For international brands looking to enter the China market, a localised web presence is a necessity. But it takes a lot more than simply translating your content to build a website for China. It must to be adapted to the needs of Chinese digital consumers and local search engines to deliver results.

While there are a lot of technical aspects you need to..

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