All Articles 107 articles

Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.

Why you need a strong digital presence for B2B marketing in China

If you’re in the midset of establishing or growing a B2B company in China, you’re likely attending lots of meetings and trade shows in China, and you may even have a dedicated sales team on the ground already – all of which is great, particularly in a country like China where relationships and trust (“guanxi”) are crucial aspects of forming strong..

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Why your China digital marketing strategy needs a growth mindset

We often see clients who are a bit overoptimistic about what it takes to be successful in China. “China has a population of 1.3 billion,” they say. “Even if we only manage a penetration of 0.1%, that’s still 13 million people – more than half the population of Australia!”

While this sounds great in theory, these numbers don’t give the full picture. When..

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How to grow WeChat followers on a small budget

If you’re looking to build awareness and drive engagement in China, WeChat is an essential weapon in your arsenal. The aim of the game is to acquire as many followers as possible, as quickly as possible. But this is much easier said than done. While many might expect WeChat to work similarly to more familiar platforms like Facebook, it is in fact much.. Read more

3 must-known facts about data security law in China

On 1 June 2017, the Chinese government put into effect the Cybersecurity Law, with the intention of bringing China in line with global cybersecurity and data privacy best practices that have been adopted elsewhere (such as the GDPR in Europe). The Law also includes penalties for non-compliance, including large fines (the maximum fine being RMB 1.. Read more

How Chinese international students select their degree

When targeting Chinese international students, it’s of course vital to know what programs are of most interest to them. While some findings – like the popularity of Business degrees – are perhaps not so surprising, others – like the surging popularity of Liberal Arts programs, or the low level of influence peers have over students’ decisions – may defy..

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Why young Chinese study overseas

While some might think parental pressures play a large part in Chinese students’ decision to study overseas, it is indeed one of the least determining factors. In fact, students’ biggest drivers are internal ones ­­– expanding their international knowledge and having an enriched experience were the top reasons (64%) for studying abroad, followed by..

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How China’s middle-class is changing

According to research by China Internet Watch (CIW), mainland China is now home to 33.2 million  middle-class households. The majority of middle-class households are based in East China, accounting for over 40% of the total.

Over 10 million out of the 33.2 million Chinese households belong to the ‘new middle class’ which refers to people who own a high..

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Key trends among Chinese international students in 2019

According to China’s Ministry of Education, in 2017, the number of students leaving to study abroad exceeded 600,000 for the first time, at an increase of 11.74% on the previous year.

This rise is largely due to the growth of the number of Chinese upper-middle-class (with annual disposable incomes between US$24,001 and US$46,000) and affluent (with..

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How English language course providers can maximise the opportunity in China

In 2017, there were close to 180,000 ELICOS (English Language Intensive Courses for Overseas Students) students in Australia, with around 25% of these coming from China. ELICOS courses are an incredibly important to Chinese students in particular, who have to meet English proficiency standards before they can commence with their studies.

While the..

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Opportunities for the Australian education sector in China

While most tertiary education providers are aware of the importance of Chinese international students to their market, the opportunities aren’t limited to this sector. Indeed, there are many educational opportunities that Australia – and indeed other countries – can take advantage of, from K-12 all the way through to postgraduate and vocational education.

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