All Articles 81 articles

Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.

4 reasons to support your distributor in China through marketing

Working with a distributor in China is an effective and oftentimes necessary step for small and medium sized businesses to sell to Chinese consumers. And once you have put in the hard yards and found a Chinese distributor that you trust, it can be tempting to adopt a hands-off approach and just let them handle all your China marketing and sales activity..

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How to appeal to Chinese millennial consumers

China’s millennials present a new generation of consumers. As a highly influential group, they are the driving force behind the consumption growth in both local and international markets. However, they have vastly different lifestyles and aspirations when compared to previous generations of Chinese consumers. With their spending patterns and increasing..

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Radio interview: How to break into China's digital market

Our CEO, Nicolas Chu, recently had the chance to have a chat with Gerry Edwards and Dave Chawner at Panda Radio U.K.  They discussed how Sinorbis is helping businesses to get high visibility in China through our online marketing platform. Due to the Great Firewall of China, many Western companies fail to reach Chinese consumers - their website is not..

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5 essential tips on how to build a website for China

For international brands looking to enter the China market, a localised web presence is a necessity. But it takes a lot more than simply translating your content to build a website for China. It must to be adapted to the needs of Chinese digital consumers and local search engines to deliver results.

While there are a lot of technical aspects you need to..

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Advertising Law in China: What foreign brands need to know

In 2015, the Chinese Government has updated their advertising regulation to protect the interest, health and safety of Chinese consumers, limiting the kinds of claims brands can make in their promotional campaigns. So, what does this mean for foreign companies looking to promote their brand in China? In this article, we dive deep into the implications of..

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Case Study: Alula launches WeChat marketing campaign

ABOUT ALULA

Alula is a new premium infant milk formula (IMF) product, belonging to Aspen. The IMF is an advanced complex care product that provides comprehensive nutrients to meet babies’ growth needs.

In September 2017, Alula – with the help of Sinorbis – launched in the Chinese market with an all-encompassing, multi-channel marketing campaign under..

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Driving customer engagement through WeChat content marketing

Successfully acquiring WeChat followers is only one piece of the puzzle in your WeChat marketing campaign. It is important to continue to keep users engaged to develop brand affinity and help drive users to conversion. Here are some tips on best practice:

WECHAT CONTENT MARKETING

If there’s one thing the experts always tout about WeChat, it is the..

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Building brand awareness through WeChat marketing

When it comes to WeChat marketing, a ‘build it and they will come’ approach simply doesn’t work. Businesses must be highly proactive about driving follower acquisition to gain sufficient reach and engagement with their content marketing efforts.

There are two main tactics that will help you grow your follower base on WeChat: Advertising and KOLs. 

..

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How to set up WeChat official account

Setting up an official WeChat account as an international business can be a somewhat confusing affair. In China, WeChat is known as Weixin and only if you have an account on Weixin will your posts be seen by consumers in China. This is due to Chinese internet regulation, also known as the Great Firewall, that Tencent needs to adhere to. In this blog..

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Chinese Tourism Marketing tips to appeal to the Chinese traveller

The epic Chinese New Year migration is almost upon us. Known locally as ‘chunyun’, it is known as the world’s largest human migration, with around 3 billion trips expected to be made – this works out to about 2 trips for every single member of the Chinese population.

As affluence grows in China, more and more people are making trips to locations..

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