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Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.

How to set up a WeChat official account

Setting up an official WeChat account as an international business can be a somewhat confusing affair. In China WeChat is known as Weixin and only if you have an account on Weixin will your posts be seen by consumers in China. This is due to Chinese internet regulation, also known as the Great Firewall, that Tencent needs to adhere to. Foreign businesses..

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5 top tips for appealing to the Chinese traveller this Chinese New Year

The epic Chinese New Year migration is almost upon us. Known locally as ‘chunyun’, it is known as the world’s largest human migration, with around 3 billion trips expected to be made – this works out to about 2 trips for every single member of the Chinese population.

As affluence grows in China, more and more people are making trips to locations..

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5 creative Chinese New Year marketing ideas

As important as Christmas is to Western consumers, the Chinese Lunar New Year is like Christmas on steroids. According to China UnionPay, last year Chinese consumers spent 462 billion yuan (over 94 billion Australian dollars) during the Lunar New Year holiday, a figure that was a year-on-year increase of a whopping 48.1%.

So it makes sense, of course,..

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Top tips to design a mobile-responsive website for the Chinese market

Of the 731 million internet users in China, an astounding 695 million of them are on mobile. That’s 95 per cent of all internet users. Having a mobile-responsive site, therefore, is not just good practice – it’s an absolute necessity if you’re serious about breaking into the Chinese market. 

In a nutshell, responsive web design is when websites are..

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CASE STUDY: Moelis Australia builds digital presence in china 

Investment bank Moelis Australia has worked to build a strong presence with mainland Chinese investors ever since its establishment in 2009.

Analyst Jack Chen said, “Growing our business presence in China has been a key part of our growth strategy.” However, creating a digital presence that could be accessed by internet users in mainland China and that..

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Chinese Digital Marketing Trends to Watch in 2018

2017 was a big year in the Chinese digital landscape. One particularly interesting development we saw was the diversification of the big players: Baidu, Alibaba and Tencent, collectively known as BAT.

Tencent’s WeChat, for example, have been making huge strides in their search function, allowing users to find articles, mini programs and accounts more..

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CASE Study: PharmaCare successfully reaches Chinese digital consumers

After over three decades of success on home ground, major Australian producer of nutrition and supplement products, PharmaCare, was looking to tap into the lucrative China market. It wanted to bring household brands such as Nature’s Way, Bioglan, Fatblaster and Skindoctors to mainland Chinese digital consumers.

Airing Wang, PharmaCare’s brand manager..

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Case study: How Chatty Kids cracked the WeChat marketing code

There are few Australian companies that have been able to crack the WeChat marketing code, and Chatty Kids, an educational platform that helps kids learn how to read and speak English, is one of them. At this year’s Access China Summit, Chatty Kids founder Ken Taggart spoke about how his start-up have used WeChat to win over Chinese consumers, and what..

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How Nike, Givenchy and Louis Vuitton failed in China

According to Global Rev Gen’s executive director Rob Brown, there are three big reasons why non-Chinese companies fail when it comes to doing business in China, which he revealed during his presentation at the Access China Summit 2017.

In part two of this three-part series, we revealed the second reason: “red ink”. This was the term Brown used to..

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Why the biggest businesses in the world have failed in China

According to Global Rev Gen’s executive director Rob Brown, there are three big reasons why foreign companies failed in China, which he revealed during his presentation at the Access China Summit 2017.

In part one of this three-part series, we revealed the first reason: “red dragons”. This was the term Brown used to describe the extent to which power..

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