While most tertiary education providers are aware of the importance of Chinese international students to their market, the opportunities aren’t limited to this sector. Indeed, there are many educational opportunities that Australia – and indeed other countries – can take advantage of, from K-12 all the way through to postgraduate and vocational education.Read more
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Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.
The Chinese market is an exciting one for education providers, but cracking this market is fraught with challenges. Strategies that work at home won’t necessarily translate, and it can be difficult to navigate the intricacies of culture, language and a highly unique marketing landscape.
In order to sort out the dos from the don’ts, we enlisted the help..Read more
If there’s someone who knows something about successfully doing business in China, it’s Alison Airey, CEO of the Australia China Business Council (ACBC). The ACBC is a membership-based, non-profit, non-government organisation which actively promotes two-way trade and investment, and economic cooperation and understanding, between the business communities..Read more
There are, for example, around 1.5 million Chinese students currently studying abroad – and this is a demographic with a lot of spending power,..Read more
The Chinese market remains, therefore, a huge opportunity for Australian business..Read more
Australia is one of the most coveted destinations for Chinese international students. In 2017, over 114,000 Chinese international students were hosted in Australia, making it the third most popular destination in the world.
Yet despite these students making up the Australian education sector’s most important demographic, relatively little is known about..Read more
As important as Christmas is to Western consumers, the Chinese Lunar New Year is like Christmas on steroids. According to China UnionPay, last year Chinese consumers spent 926 billion yuan (around 185 billion Australian dollars) during the Lunar New Year holiday, a figure that was a year-on-year increase of 10%, according to the Ministry of Commerce.
China’s home to a flourishing technology market with entrepreneurs developing hundreds of new apps every day. Recently, these apps have even been challenging China’s stable giants like Tencent, Alibaba and Baidu.
In this article, we’ll take a quick look at four of China’s fastest-growing apps, and reveal how marketers can leverage these apps to drive ..Read more
Social media is a particularly potent marketing weapon in China, with more than 80% of internet users accessing social networks regularly – around 60% of WeChat users access the platform more than ten times a day. But it is not just the high user engagement that makes social media such a unique opportunity for brands – it is also the unfettered..Read more