All Articles 116 articles

Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.

Tencent advertising for universities: your webinar questions answered

We recently had the privilege of hosting Silvia Zeng, Tencent’s Senior Business Development Manager for New Markets, for a highly informative hour-long webinar on Tencent advertising for universities looking to recruit Chinese international students. If you weren’t able to make the webinar, you can download the recording here.

Many of our webinar..

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5 ways marketers can take advantage of the Douyin app

Since bursting onto the scene in September 2016, Douyin has become one of the fastest-growing apps in China. In 2018, the app saw explosive growth going from 150 million to 250 million daily active users in the space of just 6 months.

But with signs growth is beginning to slow, is Douyin here to stay? More importantly, should marketers be jumping onto..

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What beauty brands need to know about animal testing in China

China is the world’s second-largest beauty market after the United States. According to the Hong Kong Trade Development Council of China, the Chinese beauty market was worth US$39 billion last year. But many international brands have had to give up on entering China due to its policy of carrying out mandatory animal testing on all imported cosmetics,..

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How to nail KOL marketing in China

I recently had the privilege of sitting down with Elijah Whaley for an hour-long webinar about KOL marketing in China. As former chief marketing officer of influencer marketing platform PARKLU, Whaley is one of the world’s foremost experts on KOLs, and our discussion ranged from the dos and don’ts of KOL marketing, when and how to include KOLs in your ..

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What the new UK post-study work visas mean for Chinese international students

Last week, the UK government announced plans to offer extended post-study work visas for international graduates. This news has had UK universities, who have long been campaigning for visa rules to be relaxed, cheering.

“This is terrific news,” said Sarah Main, executive director of the Campaign for Science and Engineering. “Having had a meagre offer..

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Our quick-fire guide to WeChat mini programs

Since their introduction in 2017, WeChat mini programs have taken the platform by storm. In the space of just 2 years, there are now 2.3 million mini programs, with 230 million daily active users (DUAs) – numbers that already rival the Apple App Store (2.1 million apps) and Google Play store (2.6 million apps), both of which have been around for over 10..

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How Chinese international students prepare for studying overseas

Moving abroad to study is a huge and costly undertaking. As such, it requires a great deal of careful research beforehand. For marketers, understanding when and how Chinese students and their families prepare for this significant change is crucial in helping to develop highly impact campaigns.

Popular topics during the preparation process

When students..

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5 essential B2B lead nurturing strategies to use in China

When you’re trying to build B2B relationships in China, it definitely helps to be on the ground, building P2P (person-to-person) connections. But after all that time spent at trade shows, meetings and business dinners – then what? How do you go about nurturing all those leads you’ve carefully cultivated, particularly after you’ve flown back home?

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Our quick-fire guide to Little Red Book (Xiaohongshu) marketing

Since its founding in 2013, Little Red Book (or Xiaohongshu) has become one of the fastest-growing platforms in China, now boasting over 80 million active users.

And even though the platform has recently experienced some setbacks with the app reportedly being pulled from Chinese app stores due to content promoting restricted or forbidden products, we..

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Why you need a strong digital presence for B2B marketing in China

If you’re in the midset of establishing or growing a B2B company in China, you’re likely attending lots of meetings and trade shows in China, and you may even have a dedicated sales team on the ground already – all of which is great, particularly in a country like China where relationships and trust (“guanxi”) are crucial aspects of forming strong..

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