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Why western brands need to abandon outdated ideas and embrace modern china

May 23, 2017 |   Christine Lee

As reported by The Drum News.

 

Western brands risk alienating China’s young, modern consumers with campaigns that miss the mark culturally and play to Western clichés of the country, according to marketing experts.

Fashion house Dolce & Gabbana recently became the latest international brand to offend China’s vocal netizens with a social media campaign, which was deemed “offensive” and “tone-deaf” .... Read full article

 

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