As reported by Warc.
Chinese consumers consider search a first port of call when making purchase decisions, but only 19% of search activity in the country is for brands or products, according to a new study by OMD China.
The study tracked the search behaviours of 150 Chinese searchers in depth, alongside a survey of 750 searchers in the automotive, travel and skincare categories, and found that search makes a critical difference to purchase decisions in China.
