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How China's Shopping Malls Survive And Thrive In The E-Commerce Age

October 27, 2017 |   Christine Lee

As reported by Forbes.

It is an understatement to say that the impact of e-commerce on China's traditional retail establishments has been extreme. According to China’s National Bureau of Statistics, 15.5% of all retail sales, amounting to $752 billion ($610 billion tangible goods), were transacted online last year — up 26.2% year-on-year.

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Over 500 million people reportedly engaged in online shopping in China in 2016, and it’s becoming normal for even fast moving consumer goods, like toothpaste, to be bought online.

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