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Food safety paramount for Chinese online shoppers of imported food

December 26, 2017 |   Christine Lee

As reported by Undercurrent News.

Chinese shoppers value food safety and product quality above all when buying imported food products online, according to a new survey by iResearch Consulting Group, a Chinese market research firm.

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Based on an online survey of 1,259 Chinese consumers, the survey finds food safety and product quality rank ahead of trust in e-commerce platforms; attractive prices; convenience; and being accustomed to shopping online, among the factors which determine Chinese shoppers' purchases.

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