Sinorblog / From the Web / Digital Red Envelopes Are a Crucial Marketing..
1 min read

Digital Red Envelopes Are a Crucial Marketing Tool in China

May 1, 2018 |   Christine Lee

As reported by Jing Daily.

Chinese New Year has come and gone, but red envelopes, or hongbao, are here to stay. While the likes of Mulberry and Dolce and Gabbana have been known to tap into the Chinese tradition of gifting money during Spring Festival, many other brands have found ways to benefit from hongbao‘s evolving role in China’s mobile payments ecosystem.

Read full article

WeChat has firmly positioned itself as a leader when it comes to the digital exchange of red envelopes, called “lucky money,” on its platform. Tencent claims that during this year’s Spring Festival season alone, upwards of 768 million people exchanged red envelopes through WeChat, up 10 percent from last year.

Don't forget to share this post!

Ready to get started?