Digital marketing in China: our top stories for May 2019

In this month's From the Web we provide insights on Chinese consumers - from their hate of email, to tactics you need for their loyalty. We've also included how Australia has used Thor to lure Chines travellers, Chinese travel habits, plus more!

1. Five key customer loyalty tactics you need to consider for China

As reported Splio.

A whopping 82% of Chinese customers have claimed that they would spend more if they were offered a loyalty scheme. This is encouraging to any international brand looking to import a successful global loyalty program or to create a local one to drive retention from the notoriously elusive Chinese consumer. 

Read more on Splio
Learn more about selling to Chinese consumers

2. China copes with pork shortage by feasting on luxury Australian steaks

As reported by Bloomberg.

Scott de Bruin’s Wagyu cattle ranch and China might be 4,500 miles apart, but the Australian beef producer has seldom been better connected to his biggest market.

Orders for de Bruin’s luxuriously fatty steaks from Chinese customers, which include the Nest in Shanghai’s historic Puxi district and Beijing’s Park Hyatt, jumped 50% in May from the year before.

Read more on Bloomberg
Learn about Australian products in China

3. Why does China hate email?

As reported by Abacus.

Emailing people in China can be a frustrating experience for one simple reason: You rarely get a reply. 

In the West, emails are more likely to be overlooked because they are buried under other emails. China, however, just seems to dislike the entire concept, whether for business or missives between friends who met during their travels. 

But there's a reason for this, which is tangled up in the history of China’s internet and the rise of one of the largest tech companies in the world.

Read more on Abucus
Learn more about Chinese consumer behaviour

4. China-Australia market experiencing high growth

As reported by Australian Aviation.

Wind the clock back a little and seemed like there was a new nonstop route between Australia and China being launched every other month.

The arrival of new inaugural services from Chinese carriers linked some of the so-called secondary cities in China with Australia for the first time and kept Airservices Aviation Rescue and Fire Fighting (ARFF) trucks busy in rolling out the welcome mat.

Figures showed there were a tick under 4.4 million seats flown on non-stop services Australia and China in the 12 months to June 30 2018, up 25 per cent from 3.5 million seats in the prior corresponding period.

Meanwhile, figures from Tourism Australia showed the number of Chinese visitors to Australia rose 5.5 per cent to 1.4 million in calendar 2018.

Read more on Australian Aviation
Learn more about the Chinese outbound travel market

5. Australia banks on the power of Thor to attract Chinese tourists

As reported by Jing Travel.

Australian tourism hopes to get a boost in arrivals following actor Chris Hemsworth’s recent trip to Shanghai on the “Avengers: Endgame” press tour. Hemsworth’s popularity in China (he has more than 450,000 followers on Weibo) along with the release of the film in mainland China on April 24 could give tourism a boost following a year of slowing growth.

Hemsworth said during the event, “Tourism Australia recently launched the ‘Too Australian for Words’ campaign here in China, and, as an Australian, I am constantly discovering new and unexpected experiences in Australia.” 

Last year, Australia welcomed 1.3 million Chinese tourists, an increase of 5 percent from the previous year and only slightly fewer than visitors from top source market New Zealand. Chinese tourists also spent $8.3 billion (AUD 11.7 billion) in Australia during the year, up 13 percent from 2017. Chinese tourists are by far the biggest spenders in Australia.

Read more on Jing Travel
Learn more about marketing to Chinese travellers

 

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