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China social media set to morph into shopping platform

July 11, 2017 |   Christine Lee

As reported by China Daily.

China's shoppers expect a more personalized customer experience in a new digital era where the distinction between online and offline matters less, a new report on Chinese consumer trends has found.

Social media set to morph into shopping platform: new report - Business - Chinadaily.com.cn

McKinsey & Co released their report China iConsumer Research 2017 on the sidelines of the annual meeting of the New Champions 2017, also known as Summer Davos, in Dalian, Liaoning province ...Read full article

 

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