--- title: "Daigou Down Under: The Chinese Shopping Trend Taking Australia by Storm (and Public Listing to Boot)" description: China’s overseas shoppers have become big business in Australia, with the power to make or break brands. image: https://blog.sinorbis.com/hubfs/Daigou%20down%20under%20The%20chinese%20shopping%20trend%20taking%20Australia%20by%20storm%20(and%20public%20listing%20to%20boot)2.jpg --- [![Sinorbis logo](https://blog.sinorbis.com/hs-fs/hubfs/Content/Digital%20Brochures/01-sinorbis.png?width=132&height=26&name=01-sinorbis.png)](https://www.sinorbis.com/) - Education Sinorbis for - [Marketing](https://www.sinorbis.com/education/marketing) - [Recruitment](https://www.sinorbis.com/international-student-recruitment) - [Conversion](https://www.sinorbis.com/education/conversion) - [Schools](https://www.sinorbis.com/education/schools) - [China](https://www.sinorbis.com/education/chinese-international-students) Software - [Digital publishing](https://www.sinorbis.com/digital-experience-management) - [Omnichannel engagement](https://www.sinorbis.com/digital-engagement) - [Attribution & measurement](https://www.sinorbis.com/digital-analytics) - [System integrations](https://www.sinorbis.com/system-integration) Messaging - [WhatsApp](https://www.sinorbis.com/whatsapp-marketing) - [WeChat](https://www.sinorbis.com/education/wechat-strategy) China services - Strategy & planning › - Digital foundations › - Demand generation › - Marketing & content › Global services - [Digital brochures & prospectus](https://www.sinorbis.com/digital-brochure) - [Bespoke development](https://www.sinorbis.com/software-development) - More › Omnichannel engagement ![blob (1)](https://blog.sinorbis.com/hs-fs/hubfs/blob%20(1).jpeg?width=800&height=224&name=blob%20(1).jpeg) A practical guide for education institutions on how omnichannel engagement is changing student recruitment and marketing [Download here](https://info.sinorbis.com/omnichannel-engagement-guide) Strategy & planning - [Go-to-market strategy & competitor analysis](https://www.sinorbis.com/services/market-entry) - [Social listening](https://www.sinorbis.com/services/china-social-listening) Digital foundations - [China website](https://www.sinorbis.com/services/china-website-development) - [WeChat set up & management Digital brochures, prospectus & handbooks](https://www.sinorbis.com/wechat-marketing-service) - [Digital brochures, prospectus & handbooks](https://www.sinorbis.com/digital-brochure) Demand generation - [Advertising](https://www.sinorbis.com/digital-media-buying) - [Search (SEM, SEO, AEO/GEO)](https://www.sinorbis.com/china-seo) Marketing & content - [WeChat marketing](https://www.sinorbis.com/wechat-marketing-service) - [RedNote marketing](https://www.sinorbis.com/services/xiaohongshu-marketing-agency) More - [Omnichannel strategy](https://www.sinorbis.com/education/services/omnichannel-strategy) - [Website development](https://www.sinorbis.com/website-localization) - China Industries - [Health & biotech](https://www.sinorbis.com/china/health-biotech) - [B2B](https://www.sinorbis.com/china/b2b) - [Tourism](https://www.sinorbis.com/china-travellers) - [Consumer goods](https://www.sinorbis.com/chinese-consumers-marketing) - [Education](https://www.sinorbis.com/education/chinese-international-students) Software - [Digital publishing](https://www.sinorbis.com/china/website-builder) - [WeChat](https://www.sinorbis.com/wechat) - [Attribution & measurement](https://www.sinorbis.com/china/analytics) - [System integrations](https://www.sinorbis.com/system-integration) China services - Strategy & planning › - Digital foundations › - Demand generation › - Marketing & content › Guide: China B2B strategy ![China B2B strategy guide](https://blog.sinorbis.com/hs-fs/hubfs/blob%20(2).jpeg?width=1920&height=764&name=blob%20(2).jpeg) The complete B2B guide to enter China, build a brand that stands out and drive commercial results. 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She started buying baby milk formula and health supplements in Australia to sell to her compatriots in mainland China, advertising her wares on WeChat, China’s most popular social networking platform [… Read full article](http://www.scmp.com/week-asia/business/article/2109396/daigou-down-under-chinese-shopping-trend-taking-australia-storm)   ### Frequently asked questions #### Can I register a WeChat Official Account without a Chinese entity? Yes. A foreign organisation can apply with an overseas legal entity, though verification takes longer and requires a third-party review. The alternative is applying through a verified partner, which is faster but means keeping a close eye on who holds the account credentials. 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