--- title: "Chinese luxury consumers: More global, more demanding, still spending" description: Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a new approach to keep them interested. image: https://blog.sinorbis.com/hubfs/Chinese%20luxury%20consumers%20more%20global%2c%20more%20demanding%2c%20still%20spending2.jpg --- [![Sinorbis logo](https://blog.sinorbis.com/hs-fs/hubfs/images/sinorbis-logo-2.png?width=457&name=sinorbis-logo-2.png "Sinorbis logo")](https://www.sinorbis.com/) [![sinorbis logo](https://blog.sinorbis.com/hs-fs/hubfs/images/sinorbis-logo-1.png?width=457&name=sinorbis-logo-1.png "sinorbis logo")](https://www.sinorbis.com/) - Login - Contact us - Request a Demo - [中文](https://sinorbis.cn/) - Test ### Pick a topic - [From the Web (97)](https://blog.sinorbis.com/topic/from-the-web) - [Digital Marketing in China (90)](https://blog.sinorbis.com/topic/digital-marketing-in-china) - [Education (63)](https://blog.sinorbis.com/topic/education) - [Consumer Marketing in China (54)](https://blog.sinorbis.com/topic/consumer-marketing-in-china) - [Chinese Consumers (49)](https://blog.sinorbis.com/topic/chinese-consumers) - [Doing business in China (41)](https://blog.sinorbis.com/topic/doing-business-in-china) - [WeChat Marketing (33)](https://blog.sinorbis.com/topic/wechat-marketing) - [Social Media in China (31)](https://blog.sinorbis.com/topic/social-media-in-china) - [Ecommerce in China (23)](https://blog.sinorbis.com/topic/ecommerce-in-china) - [B2B marketing in China (18)](https://blog.sinorbis.com/topic/b2b-marketing-in-china) - [Search Marketing in China (18)](https://blog.sinorbis.com/topic/search-marketing-in-china) - [Feature release (11)](https://blog.sinorbis.com/topic/feature-release) - [Tourism (10)](https://blog.sinorbis.com/topic/tourism) - [Asia digital marketing (9)](https://blog.sinorbis.com/topic/asia-digital-marketing) - [WhatsApp Marketing (8)](https://blog.sinorbis.com/topic/whatsapp-marketing) - [News (1)](https://blog.sinorbis.com/topic/sinorbis-china-news) ### Pick a topic - [From the Web (97)](https://blog.sinorbis.com/topic/from-the-web) - [Digital Marketing in China (90)](https://blog.sinorbis.com/topic/digital-marketing-in-china) - [Education (63)](https://blog.sinorbis.com/topic/education) - [Consumer Marketing in China (54)](https://blog.sinorbis.com/topic/consumer-marketing-in-china) - [Chinese Consumers (49)](https://blog.sinorbis.com/topic/chinese-consumers) - [Doing business in China (41)](https://blog.sinorbis.com/topic/doing-business-in-china) - [WeChat Marketing (33)](https://blog.sinorbis.com/topic/wechat-marketing) - [Social Media in China (31)](https://blog.sinorbis.com/topic/social-media-in-china) - [Ecommerce in China (23)](https://blog.sinorbis.com/topic/ecommerce-in-china) - [B2B marketing in China (18)](https://blog.sinorbis.com/topic/b2b-marketing-in-china) - [Search Marketing in China (18)](https://blog.sinorbis.com/topic/search-marketing-in-china) - [Feature release (11)](https://blog.sinorbis.com/topic/feature-release) - [Tourism (10)](https://blog.sinorbis.com/topic/tourism) - [Asia digital marketing (9)](https://blog.sinorbis.com/topic/asia-digital-marketing) - [WhatsApp Marketing (8)](https://blog.sinorbis.com/topic/whatsapp-marketing) - [News (1)](https://blog.sinorbis.com/topic/sinorbis-china-news) [Show All](https://blog.sinorbis.com) ###### [Sinorblog](https://blog.sinorbis.com) / [From the Web](https://blog.sinorbis.com/topic/from-the-web) / Chinese luxury consumers: More global, more.. 1 min read # Chinese luxury consumers: More global, more demanding, still spending August 24, 2017 | ![](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/read-img.png)   [Christine Lee](https://blog.sinorbis.com/author/christine-lee) *As reported by McKinsey & Company.* Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a new approach to keep them interested. The importance of China for the luxury-goods market is best shown through some statistics. The number of Chinese millionaires is expected to surpass that of any other nation by 2018, and by 2021 China is expected to have the most affluent households in the world. […Read full article here](http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/chinese-luxury-consumers-more-global-more-demanding-still-spending) ### Don't forget to share this post! - [![](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/facebook1.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.sinorbis.com/chinese-luxury-consumers-more-global-more-demanding-still-spending) - [![](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/twitter.png)](https://x.com/intent/post?url=https://blog.sinorbis.com/chinese-luxury-consumers-more-global-more-demanding-still-spending) - ![](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/whatsapp1.png) - [![](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/linkedin1.png)](https://www.linkedin.com/sharing/share-offsite/?url=https://blog.sinorbis.com/chinese-luxury-consumers-more-global-more-demanding-still-spending) - [![](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/messenger1.png)](https://www.facebook.com/dialog/send?link=https://blog.sinorbis.com/chinese-luxury-consumers-more-global-more-demanding-still-spending) - ![](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/link-open-flat1.png) - ![](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/has.png) ### Read more about From the Web #### [1 min read 1433 March 3, 2021 Digital Marketing in China: Top News Stories ![Read this article](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/right-arrow.png) ![Read this article](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/right-arrow-white.webp)](https://blog.sinorbis.com/digital-marketing-in-china-our-top-stories-for-february-2021) #### [1 min read 1244 February 3, 2021 Digital Marketing in China: our top stories for January 2021 ![Read this article](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/right-arrow.png) ![Read this article](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/right-arrow-white.webp)](https://blog.sinorbis.com/digital-marketing-in-china-our-top-stories-for-january-2021) #### [1 min read 2135 December 21, 2020 Digital Marketing in China: our top stories for December 2020 ![Read this article](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/right-arrow.png) ![Read this article](https://blog.sinorbis.com/hubfs/Sinorbis%20Blog%20Page%20Images/right-arrow-white.webp)](https://blog.sinorbis.com/digital-marketing-in-china-our-top-stories-for-december-2020) ## Ready to get started? 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Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a new approach to keep them interested.", "author" : { "@type" : "Person", "name" : "CHRISTINE LEE", "url" : "https://blog.sinorbis.com/author/christine-lee" }, "datePublished" : "August 24, 2017", "image" : "https://cdn2.hubspot.net/hubfs/2511665/Chinese%20luxury%20consumers%20more%20global,%20more%20demanding,%20still%20spending2.jpg", "name" : "Chinese luxury consumers: More global, more demanding, still spending", "url" : "https://blog.sinorbis.com/chinese-luxury-consumers-more-global-more-demanding-still-spending" } ```