Tmall Global isn’t just a Chinese ecommerce platform that lets retailers host an online store. It also offers a comprehensive set of tools and promotional features to ensure that sellers can get their products effectively in front of the right audience. The store layout itself can be chosen from 55,000 different templates in 30 industries that allow..Read more
e-commerce in China 21 articles
Global marketers can no longer rely on "foreignness" to add premium value to their foreign brands in the Chinese market. But in some categories, health and safety concerns have seen a comeback in overseas brand relevance.
It’s important to understand the historical context to evaluate where we are today with regard to the foreign-local brand dynamic in..Read more
Successfully launching a Chinese eCommerce store starts with understanding Tmall and its ecosystem. Why Tmall?
With a market share of 30% Tmall, formerly known as Taobao Mall, is China’s largest B2C eCommerce platform. As the B2C arm of the Alibaba Group, it not only has over 400 million active users posting 20 million comments and reviews on the..Read more
Understanding the Tmall ecosystem is the first step to launching a successful online store in China. But building a sustainable eCommerce presence is not just about using the right tools on Tmall, it’s applying them in the context of a dedicated China digital marketing strategy and integrating them with the digital channels on and off Tmall such as..Read more
China is now the largest online shopping market in the world, reaching USD$683 Bn (RMB 4.7 Tn)1 gross merchandise value (GMV) in 2016, with 467 million digital shoppers and accounting for over 40% of the total global online shopping sales.
This is just the tip of the iceberg. According to Forbes, online sales are expected to grow a further 20%,..Read more
Alibaba blows last year’s record out of the water
On 11 November 2016, Alibaba sold a record breaking ¥120.7 Bn (A$23.2 Bn) total GMV (Gross Merchandise Value) in 24 hours, 32% more than last year’s figures of ¥91.2 Bn (A$17.5 Bn).
At the nationwide shopping spree’s peak, Alipay processed 120,000 transactions per second and Alibaba Cloud processed..Read more
Chinese shoppers are becoming increasingly sophisticated and affluent, and the type of products and services sought by Chinese consumers is changing. Services are forecast to overtake goods as the drivers of urban consumption growth, with an 11% increase annually through 2020, accounting for 51% of all growth in urban consumption compared to the annual..Read more
The China market opportunity is enormous, with China’s social and economic transformation over the past decade giving rise to a new age of consumerism. Rapid urbanisation, increased affluence and digital commerce have seen private consumption rise dramatically. It is forecast to grow by another 50% by 2020, to A$8.6 trillion, making it one of the main..Read more
The China Australia Free Trade Agreement (ChAFTA) is a game changer for Australian companies involved with China as it paves the way for easier trade between the two countries. This bilateral agreement will not only put Australia on a level playing field with other nations who have already signed FTAs with China, it will also put Australia at an..Read more
These days, the Chinese economy is one which often confuses business owners.
Who hasn’t seen one of those reports describing "new normal" low GDP levels, massive economic bubbles or China’s stock market crashes?
Despite all this, the Chinese market is one that is filled with opportunities for overseas businesses. China, as well as being the second..Read more