Doing Business In China 24 articles

Discover what it’s really like to do business in China as we share first-hand insights, case studies, tips and general information on the Chinese business environment.

Product promotion in China: how to get the most bang for your buck

Yesterday was Single’s Day, China’s – and the world’s – largest shopping extravaganza. At the end of the event, gross merchandising value (GMV) stood at 268.4 billion yuan ($38.3 billion), an increase of just under a 26% from last year. Given the success of the shopping festival, it’s no surprise that many brands wishing to grab the attention of Chinese..

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5 common China market entry mistakes – and how to avoid them

With an economy larger than the combined value of Russia, Brazil and India, and around 1.4 billion potential consumers, China poses a key opportunity for SMEs. Australian SMEs are particularly well poised to take advantage of this opportunity, due to our geographical proximity, the China–Australia Free Trade Agreement, and the generally high esteem in..

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What beauty brands need to know about animal testing in China

China is the world’s second-largest beauty market after the United States. According to the Hong Kong Trade Development Council of China, the Chinese beauty market was worth US$39 billion last year. But many international brands have had to give up on entering China due to its policy of carrying out mandatory animal testing on all imported cosmetics, a..

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Why you need a strong digital presence for B2B marketing in China

If you’re in the midset of establishing or growing a B2B company in China, you’re likely attending lots of meetings and trade shows in China, and you may even have a dedicated sales team on the ground already – all of which is great, particularly in a country like China where relationships and trust (“guanxi”) are crucial aspects of forming strong..

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Key factors to successfully doing business in China

If there’s someone who knows something about successfully doing business in China, it’s Alison Airey, CEO of the Australia China Business Council (ACBC). The ACBC is a membership-based, non-profit, non-government organisation which actively promotes two-way trade and investment, and economic cooperation and understanding, between the business communities..

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7 tips to increase Chinese website traffic

Creating a Chinese website that is localised for the target market is a fantastic start to set your business up for success in China.

The trouble is that many businesses have adopted a set and forget mentality when it comes to their website instead of constantly working to improve the site and increase the overall volume and quality of the website..

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4 reasons to support your distributor in China through marketing

Working with a distributor in China is an effective and oftentimes necessary step for small and medium sized businesses to sell to Chinese consumers. And once you have put in the hard yards and found a Chinese distributor that you trust, it can be tempting to adopt a hands-off approach and just let them handle all your China marketing and sales activity..

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5 essential tips on how to build a website for China

For international brands looking to enter the China market, a localised web presence is a necessity. But it takes a lot more than simply translating your content to build a website for China. It must to be adapted to the needs of Chinese digital consumers and local search engines to deliver results.

While there are a lot of technical aspects you need to..

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WeChat Brand Marketing: How to use WeChat to build awareness

When it comes to WeChat marketing, a ‘build it and they will come’ approach simply doesn’t work. Businesses must be highly proactive about driving follower acquisition to gain sufficient reach and engagement with their brand marketing efforts.

What is WeChat Brand Marketing? 

WeChat brand marketing is all about leveraging the key features and functions..

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Top tips to design a mobile responsive website for China

Of the 731 million internet users in China, an astounding 695 million of them are on mobile. That’s 95 per cent of all internet users. Having a mobile-responsive website for China, therefore, is not just good practice – it’s an absolute necessity if you’re serious about breaking into the Chinese market. 

In a nutshell, responsive web design is when..

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