All Articles 94 articles

Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.

China’s top 8 online shopping sites

Over the past decade, China’s e-commerce landscape has grown in leaps and bounds. Around 10 years ago, China accounted for less than 1% of the global e-commerce market; today, that share is a whopping 42%. China is such a huge player in e-commerce, it now handles more transactions per year than France, Germany, Japan, the UK and the US combined.

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How to use China’s fastest-growing apps for marketing

China’s home to a flourishing technology market with entrepreneurs developing hundreds of new apps every day. Recently, these apps have even been challenging China’s stable giants like Tencent, Alibaba and Baidu.

In this article, we’ll take a quick look at four of China’s fastest-growing apps, and reveal how marketers can leverage these apps to drive ..

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Chinese New Year 2019: 4 trends marketers should capitalise on

Chinese New Year is undoubtedly one of the most important (if not the most important) time of the year for brands and businesses targeting the Chinese market. It is a time where Chinese consumers spend big, indulging in new clothes, new appliances and furnishings for the home, gifts for and meals with friends and family, and trips to visit family in..

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5 tips for developing a Chinese search engine marketing strategy

Google’s dominance in the search engine market is unmatched in the world. With one exception: China. In the Middle Kingdom, the tech giant has been unable to establish itself as local regulation would have required Google to limit access to information considered sensitive by the government.

While there has been some talk lately that Google may be..

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How Australian businesses can capitalise on the rising Chinese demand

This article first appeared on Dynamic Export and has been republished on our blog (with edits).

With over 460 million online consumers and reaching US$750 billion sales in 2016, China is the world’s largest e-commerce market. What’s more, according to a report by Goldman Sachs, it is predicted to double by 2020.

Add to that the rise of the affluent and..

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China Digital Marketing Trends to Watch in 2018

Digital marketing in China is unique and constantly changing. With over 460 million online consumers, it is a major untapped opportunity for Western brands.

Digital Marketing Landscape in China: What You Can Expect

When we look at the Chinese digital marketing landscape, one particularly interesting development was the diversification of the big players:

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Tips on doing business in China from Swisse's former CEO

If there’s one example of an Australian company that has really got a handle on the Chinese consumer market, it’s Swisse. After just four years, 40 per cent of the company’s sales were coming from China – a situation that was virtually unheard of. In December 2016, Hong Kong-listed company Biostime International completed its takeover of Swisse, ..

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Baidu trends gives invaluable insights to Marketers

Chinese search engine insights remain one of the easiest and cheapest way to do market research in China, allowing you to optimise your marketing activity and platforms to suit your user’s needs. 

What is Baidu Trends?

Baidu Index (known as Baidu Zhishu and comparable with Google Trends) allows users to look up the search volume and trends for certain..

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Tmall Digital Marketing: Forever 21 succeeds, ASOS closes Tmall store

Understanding the Tmall ecosystem is the first step to launching a successful online store in China. But building a sustainable eCommerce presence is not just about using the right tools on Tmall, it’s applying them in the context of a dedicated China digital marketing strategy and integrating them with the digital channels on and off Tmall such as..

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Baidu SEO Optimisation: Improve rankings in China

The Chinese search engine market is booming and the demand for information from Chinese consumers remains insatiable. With over 700 million active internet users in 2016 and 6 billion daily search queries on Baidu alone, improving your search engine ranking remains one of the most effective ways to reach Chinese digital consumers.

Therefore,..

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