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Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.

How English language course providers can maximise the opportunity in China

In 2017, there were close to 180,000 ELICOS (English Language Intensive Courses for Overseas Students) students in Australia, with around 25% of these coming from China. ELICOS courses are an incredibly important to Chinese students in particular, who have to meet English proficiency standards before they can commence with their studies.

While the..

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5 top tips for cracking the Chinese education market

The Chinese market is an exciting one for education providers, but cracking this market is fraught with challenges. Strategies that work at home won’t necessarily translate, and it can be difficult to navigate the intricacies of culture, language and a highly unique marketing landscape.

In order to sort out the dos from the don’ts, we enlisted the help..

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5 major trends in Australian exports to China

China is Australia’s biggest trading partner, representing 28% of Australia’s export market. While trade and investment relationships have been strong for many years, the enactment of the China Australia Free Trade Agreement in 2015 has boosted trade relations even further.

The Chinese market remains, therefore, a huge opportunity for Australian business..

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China’s top 8 online shopping sites

Over the past decade, China’s e-commerce landscape has grown in leaps and bounds. Around 10 years ago, China accounted for less than 1% of the global e-commerce market; today, that share is a whopping 42%. China is such a huge player in e-commerce, it now handles more transactions per year than France, Germany, Japan, the UK and the US combined.

Image:..

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How to use China’s fastest-growing apps for marketing

China’s home to a flourishing technology market with entrepreneurs developing hundreds of new apps every day. Recently, these apps have even been challenging China’s stable giants like Tencent, Alibaba and Baidu.

In this article, we’ll take a quick look at four of China’s fastest-growing apps, and reveal how marketers can leverage these apps to drive ..

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Chinese New Year 2019: 4 trends marketers should capitalise on

Chinese New Year is undoubtedly one of the most important (if not the most important) time of the year for brands and businesses targeting the Chinese market. It is a time where Chinese consumers spend big, indulging in new clothes, new appliances and furnishings for the home, gifts for and meals with friends and family, and trips to visit family in..

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5 tips for developing a Chinese search engine marketing strategy

Google’s dominance in the search engine market is unmatched in the world. With one exception: China. In the Middle Kingdom, the tech giant has been unable to establish itself as local regulation would have required Google to limit access to information considered sensitive by the government.

While there has been some talk lately that Google may be..

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How Australian businesses can capitalise on the rising Chinese demand

This article first appeared on Dynamic Export and has been republished on our blog (with edits).

With over 460 million online consumers and reaching US$750 billion sales in 2016, China is the world’s largest e-commerce market. What’s more, according to a report by Goldman Sachs, it is predicted to double by 2020.

Add to that the rise of the affluent and..

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China Digital Marketing Trends to Watch in 2018

Digital marketing in China is unique and constantly changing. With over 460 million online consumers, it is a major untapped opportunity for Western brands.

Digital Marketing Landscape in China: What You Can Expect

When we look at the Chinese digital marketing landscape, one particularly interesting development was the diversification of the big players:

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Tips on doing business in China from Swisse's former CEO

If there’s one example of an Australian company that has really got a handle on the Chinese consumer market, it’s Swisse. After just four years, 40 per cent of the company’s sales were coming from China – a situation that was virtually unheard of. In December 2016, Hong Kong-listed company Biostime International completed its takeover of Swisse, ..

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