All Articles 116 articles

Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.

Education levels and fields of study sought by Chinese students

Chinese students study abroad in record numbers, but what level of education are they looking for, and what fields of study are the most popular?

The Master’s degree is by far the most common level of education being sought overseas. 54% of Chinese students choosing to study in Australia are targeting a Master’s, along with 59% (the highest) in the UK..

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3 tips to successfully launch a Tmall Global Store in China

Launched in 2014, Tmall Global is the international division of Taobao Tmall. It is currently the largest cross border e commerce platform in China, providing quality international products to Chinese consumers. 

For foreign brands looking to sell their products to the China market, Tmall China is a great start. There are more than 14,500 foreign brands..

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Which are the top Chinese cities that search for Australian education? 

For marketers and education institutions targeting international Chinese students, it’s important to understand as much as possible about them. This includes which provinces the Chinese students are likely to come from, and what device they use when looking for international education. A deeper understanding about this information will be very useful for..

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Tmall Global’s Top 5 most powerful and popular features

Tmall Global isn’t just a Chinese ecommerce platform that lets retailers host an online store. It also offers a comprehensive set of tools and promotional features to ensure that sellers can get their products effectively in front of the right audience. The store layout itself can be chosen from 55,000 different templates in 30 industries that allow..

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Top 10 recommendations to attract Chinese students

Chinese students inject billions of dollars into the Australian economy, but how much do we know about the factors influencing the Chinese student’s international education decisions? How to best reach them during their decision-making process, to influence their final selection? To reach Chinese students, education institutions need to: Understand,..

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Two Universities that Succeeded in Recruiting Chinese Students

When attracting Chinese students, George Hernandez of the University of Tasmania (UTAS) advises “web first; everything else second.” He emphasises the importance of having a Chinese website specifically designed for Chinese users and hosted in China for the best user experience, with local hosting ensuring speedy site loading. He said the local UTAS..

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The Top Secret to Reach Prospective Chinese Students

Finding the right education, choosing the right destination county and then arranging the move overseas is not something that can be done quickly by Chinese students considering overseas education. Chinese people like to carefully research everything before they begin their preparations. For marketers and education institutions planning their strategy,..

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Tmall ecosystem: What you need to know?

Successfully launching a Chinese eCommerce store starts with understanding Tmall and its ecosystem. Why Tmall?

With a market share of 30% Tmall, formerly known as Taobao Mall, is China’s largest B2C eCommerce platform. As the B2C arm of the Alibaba Group, it not only has over 400 million active users posting 20 million comments and reviews on the..

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Top factors that influence Chinese students wanting to study overseas

Chinese students wanting to study overseas need to make big decisions when choosing to study abroad: destination country, university and fields of study. So then, what are the top factors that help students and their parents make these decisions?

Here we uncover the top factors that influence Chinese students to study abroad, to help you understand..

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Top purposes and concerns of Chinese students studying abroad

Top purposes of Chinese students studying abroad

Chinese students choose to study abroad for many reasons. While some students may study abroad at the request of their parents (12%), the majority do so for an enriched personal experience (64%). Other reasons from a students’ perspective include advanced knowledge (54%), future employment prospects (46%)..

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