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Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.

Opportunities for the Australian education sector in China

While most tertiary education providers are aware of the importance of Chinese international students to their market, the opportunities aren’t limited to this sector. Indeed, there are many educational opportunities that Australia – and indeed other countries – can take advantage of, from K-12 all the way through to postgraduate and vocational education.

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Key factors to successfully doing business in China

If there’s someone who knows something about successfully doing business in China, it’s Alison Airey, CEO of the Australia China Business Council (ACBC). The ACBC is a membership-based, non-profit, non-government organisation which actively promotes two-way trade and investment, and economic cooperation and understanding, between the business communities..

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Chinese marketing: 5 creative Chinese New Year marketing ideas

 As important as Christmas is to Western consumers, the Chinese Lunar New Year is like Christmas on steroids. According to China UnionPay, last year Chinese consumers spent 926 billion yuan (around 185 billion Australian dollars) during the Lunar New Year holiday, a figure that was a year-on-year increase of 10%, according to the Ministry of Commerce.

So..

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Chinese Tourism Marketing tips to appeal to the Chinese traveller

The epic Chinese New Year migration is almost upon us. Known locally as ‘chunyun’, it is known as the world’s largest human migration, with around 3 billion trips expected to be made – this works out to about 2 trips for every single member of the Chinese population.

As affluence grows in China, more and more people are making trips to locations..

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China Case Study: How PharmaCare reaches Chinese digital consumer

After over three decades of success on home ground, major Australian producer of nutrition and supplement products, PharmaCare, was looking to tap into the lucrative China market. It wanted to bring household brands such as Nature’s Way, Bioglan, Fatblaster and Skindoctors to mainland Chinese digital consumers.

Airing Wang, PharmaCare’s brand manager..

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Case study: How Chatty Kids cracked the WeChat marketing code

There are few Australian companies that have been able to crack the WeChat marketing code, and Chatty Kids, an educational platform that helps kids learn how to read and speak English, is one of them. At this year’s Access China Summit, Chatty Kids founder Ken Taggart spoke about how his start-up have used WeChat to win over Chinese consumers, and what..

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Business failure in China: Why the biggest businesses failed

According to Global Rev Gen’s executive director Rob Brown, there are three big reasons why foreign companies failed in China, which he revealed during his presentation at the Access China Summit 2017.

In part one of this three-part series, we revealed the first reason: “red dragons”. This was the term Brown used to describe the extent to which power..

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Marketing to Chinese travellers: Tourism Australia’s success

When it comes to organisations that have managed to capitalise on the Chinese travel market, Tourism Australia is an exemplary success story. In 2009, the overnight expenditure of Chinese tourists was contributing about $3 billion to the Australian economy, and was projected to reach $9 billion by 2020. Today, that initial projection has already been..

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3 little-known ways to improve quality of your Chinese website traffic

The Chinese digital landscape is the most vibrant and fast-changing in the world. And there’s hardly anyone that understands the dynamics of the shifting digital ecosystem better than Sidney Song, Chief Data Officer at Publicis Media. At the inaugural Access China Summit, he delivered an international keynote presentation about the most important..

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