Yesterday was Single’s Day, China’s – and the world’s – largest shopping extravaganza. At the end of the event, gross merchandising value (GMV) stood at 268.4 billion yuan ($38.3 billion), an increase of just under a 26% from last year. Given the success of the shopping festival, it’s no surprise that many brands wishing to grab the attention of Chinese..Read more
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Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.
China is the world’s second-largest beauty market after the United States. According to the Hong Kong Trade Development Council of China, the Chinese beauty market was worth US$39 billion last year. But many international brands have had to give up on entering China due to its policy of carrying out mandatory animal testing on all imported cosmetics, a..Read more
Last week, the UK government announced plans to offer extended post-study work visas for international graduates. This news has had UK universities, who have long been campaigning for visa rules to be relaxed, cheering.
“This is terrific news,” said Sarah Main, executive director of the Campaign for Science and Engineering. “Having had a meagre offer..Read more
Moving abroad to study is a huge and costly undertaking. As such, it requires a great deal of careful research beforehand. For marketers, understanding when and how Chinese students and their families prepare for this significant change is crucial in helping to develop highly impact campaigns.
Popular topics during the preparation process
When students..Read more
When you’re trying to build B2B relationships in China, it definitely helps to be on the ground, building P2P (person-to-person) connections. But after all that time spent at trade shows, meetings and business dinners – then what? How do you go about nurturing all those leads you’ve carefully cultivated, particularly after you’ve flown back home?
If you’re in the midset of establishing or growing a B2B company in China, you’re likely attending lots of meetings and trade shows in China, and you may even have a dedicated sales team on the ground already – all of which is great, particularly in a country like China where relationships and trust (“guanxi”) are crucial aspects of forming strong..
According to China’s Ministry of Education, in 2017, the number of students leaving to study abroad exceeded 600,000 for the first time, at an increase of 11.74% on the previous year.
This rise is largely due to the growth of the number of Chinese upper-middle-class (with annual disposable incomes between US$24,001 and US$46,000) and affluent (with..Read more
There are, for example, around 1.5 million Chinese students currently studying abroad – and this is a demographic with a lot of spending power,..Read more
Social media is a particularly potent marketing weapon in China, with more than 80% of internet users accessing social networks regularly – around 60% of WeChat users access the platform more than ten times a day. But it is not just the high user engagement that makes social media such a unique opportunity for brands – it is also the unfettered..Read more
Chinese student recruitment is far more complex than it may appear on the surface. When marketing to this demographic, there is not just the language difference to contend with, but also the deeply ingrained cultural beliefs, behaviours and modes of communication.
Yet few education marketers understand these many nuances, and this can lead to a..Read more