There are, for example, around 1.5 million Chinese students currently studying abroad – and this is a demographic with a lot of spending power,..Read more
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Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.
Social media is a particularly potent marketing weapon in China, with more than 80% of internet users accessing social networks regularly – around 60% of WeChat users access the platform more than ten times a day. But it is not just the high user engagement that makes social media such a unique opportunity for brands – it is also the unfettered..Read more
Chinese student recruitment is far more complex than it may appear on the surface. When marketing to this demographic, there is not just the language difference to contend with, but also the deeply ingrained cultural beliefs, behaviours and modes of communication.
Yet few education marketers understand these many nuances, and this can lead to a..Read more
China’s Singles’ Day has gained attention from all corners of the world in recent years, as companies attempt to capture their share of the Chinese market in the globe’s largest annual online shopping spree – selling AU$33 billion worth of products in last year’s event alone.
Chinese eCommerce festivals: everything you need to know
While Singles’ Day is..Read more
China’s millennials present a new generation of consumers. As a highly influential group, they are the driving force behind the consumption growth in both local and international markets. However, they have vastly different lifestyles and aspirations when compared to previous generations of Chinese consumers. With their spending patterns and increasing..Read more
In 2015, the Chinese Government has updated their advertising regulation to protect the interest, health and safety of Chinese consumers, limiting the kinds of claims brands can make in their promotional campaigns. So, what does this mean for foreign companies looking to promote their brand in China? In this article, we dive deep into the implications of..Read more
There are myriad examples of highly prominent non-Chinese companies who have attempted to do business in China, only to be forced to retreat later with their tails between their legs. Uber, Google, Asos … The list goes on.
Challenges companies face when doing business in China
Executive director of Global Rev Gen, Rob Brown, began his presentation at..Read more
China’s super app WeChat is continuing to make waves in Western media. The life-encompassing nature of its features such as making payments, ordering taxis, catching up with news and connecting with friends and family have firmly established WeChat as a social media platform that’s unlike anything else in the world.
The New York Times recognised the..Read more
China accounts for a quarter of the world’s internet population. This presents a significant opportunity for foreign industries looking to capitalise on a largely untapped market. However, this portion of the internet population is not surfing the same sites that we are. They have their own ecosystem with platforms that behave in a different capacity to..Read more
Recently the Sinorbis team attended the 2016 International Student Recruitment and Marketing Conference. The conference attracted experts and thought leaders from major universities and educational institutes from around Australia. Over the course of the event, the speakers presented research into:
- What international students want;
- What Australia can..