All Articles 120 articles

Read in-depth analysis on the Chinese Market with insights, research and opinions from our team of experienced professionals.

Product promotion in China: how to get the most bang for your buck

Yesterday was Single’s Day, China’s – and the world’s – largest shopping extravaganza. At the end of the event, gross merchandising value (GMV) stood at 268.4 billion yuan ($38.3 billion), an increase of just under a 26% from last year. Given the success of the shopping festival, it’s no surprise that many brands wishing to grab the attention of Chinese..

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What beauty brands need to know about animal testing in China

China is the world’s second-largest beauty market after the United States. According to the Hong Kong Trade Development Council of China, the Chinese beauty market was worth US$39 billion last year. But many international brands have had to give up on entering China due to its policy of carrying out mandatory animal testing on all imported cosmetics, a..

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What the new UK post-study work visas mean for Chinese international students

Last week, the UK government announced plans to offer extended post-study work visas for international graduates. This news has had UK universities, who have long been campaigning for visa rules to be relaxed, cheering.

“This is terrific news,” said Sarah Main, executive director of the Campaign for Science and Engineering. “Having had a meagre offer..

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How Chinese international students prepare for studying overseas

Moving abroad to study is a huge and costly undertaking. As such, it requires a great deal of careful research beforehand. For marketers, understanding when and how Chinese students and their families prepare for this significant change is crucial in helping to develop highly impact campaigns.

Popular topics during the preparation process

When students..

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5 essential B2B lead nurturing strategies to use in China

When you’re trying to build B2B relationships in China, it definitely helps to be on the ground, building P2P (person-to-person) connections. But after all that time spent at trade shows, meetings and business dinners – then what? How do you go about nurturing all those leads you’ve carefully cultivated, particularly after you’ve flown back home?

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Why you need a strong digital presence for B2B marketing in China

If you’re in the midset of establishing or growing a B2B company in China, you’re likely attending lots of meetings and trade shows in China, and you may even have a dedicated sales team on the ground already – all of which is great, particularly in a country like China where relationships and trust (“guanxi”) are crucial aspects of forming strong..

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Key trends among Chinese international students in 2019

According to China’s Ministry of Education, in 2017, the number of students leaving to study abroad exceeded 600,000 for the first time, at an increase of 11.74% on the previous year.

This rise is largely due to the growth of the number of Chinese upper-middle-class (with annual disposable incomes between US$24,001 and US$46,000) and affluent (with..

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How to use WeChat to target Chinese overseas

With over 1 billion monthly active users, WeChat is a social media powerhouse. But its influence is not just limited to within China’s borders, with a significant number of active users located outside of China.

There are, for example, around 1.5 million Chinese students currently studying abroad – and this is a demographic with a lot of spending power,..

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5 social media inspirations for Chinese New Year 2019

Social media is a particularly potent marketing weapon in China, with more than 80% of internet users accessing social networks regularly – around 60% of WeChat users access the platform more than ten times a day. But it is not just the high user engagement that makes social media such a unique opportunity for brands – it is also the unfettered..

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4 key communication tips for Chinese student recruitment

Chinese student recruitment is far more complex than it may appear on the surface. When marketing to this demographic, there is not just the language difference to contend with, but also the deeply ingrained cultural beliefs, behaviours and modes of communication.

Yet few education marketers understand these many nuances, and this can lead to a..

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